Tag Archives: vintage toy advertisements

Mebetoys die cast vehicles

It’s another new entry at TVTA as we present Mebetoys scans from a mid-1970s French catalogue and three Mebetoys pages from a 1973 French Solido catalogue. 

Mebetoys was owned by the famous Italian family the Besana brothers who produced and sold highly-detailed die cast cars throughout the 1960s and 1970s. In 1969 Mattel purchased the company freeing the Besana brothers to form the Martoys company which later became one of the biggest and highly respected die cast car makers of all time Bburago.

Information gathered from the excellent Gran Toros website. Click images to go bigger.


Mebetoys as seen in a Mattel French catalogue circa mid-1970s.

Front cover of Mebetoys catalogue. France.



Back cover of Mebetoys catalogue. France.


Mebetoys pages as seen in a 1973 Solido catalogue, France




Thanks for looking 🙂

Corgi absolutely nailed it for die cast pop culture

My adverts section for Corgi Toys shows some cool superhero, film and TV-themed die cast vehicles, and I always knew that Corgi was spot on when it came to representing pop culture in its die cast range. Even so, I wasn’t quite prepared for the images that greeted me as I took hold of a copy of the Paris-based Fair Play Distribution Catalogue from 1980.

This A4 toy brochure aimed at shops and stores features more pop culture goodness than you can shake a Penguin umbrella at, including many fabulous point-of-sale store displays. If these toy units don’t take you back to happy childhood times spent at the toy shop buying cars then I don’t know what will. Simply amazing to see.

The catalogue also features Corgi’s regular die cast vehicle range, which will have to come in a separate post as there are just too many photos to show in one outing, and as Wooof correctly points out, TVTA readers may be in severe danger of a vintage-joy circuit overload. Enjoy the scans!

1980 Fair Play Distribution Catalogue, France

Corgi Juniors

Point-of-Sale Displays


As always, thanks for looking  🙂

Tomica die cast vehicles from Japan

“Tomica. Little vehicles carrying big dreams.”

Welcome to another new entry at The Vintage Toy Advertiser as we present scans for a 1982 Tomica & Dandy catalogue from Japan, and a Tomica British language Japanese flyer.

Tomica is a line of die cast toy vehicles produced by the Japanese company Tomy since 1970. In 1972 the Tomica & Dandy line was launched. 1976 saw the 100 millionth Tomica product release. Less than a decade later in 1984 Tomica celebrated its 300 millionth product release. The 90s saw the introduction of a battery-operated line (B/O Tomica) and a radio controlled line (R/C Tomica). In 2005 Tomica celebrated its 35th anniversary with the opening of the ‘Tomica Shop’, the first direct retail outlet which opened in the Tokyo Station Complex. In 2010 the line recorded its 40th anniversary. Tomica is still sold to date. Info taken from the Takara Tomy website

Click pics to go bigger.

Tomy Tomica die cast Japanese English language flyer. Front.


Tomy Tomica die cast Japanese English language flyer. Reverse.

Tomica & Dandy product catalogue 1982. Japan.

Tomy & Dandy product catalogue 1982. Japan. Front and reverse covers.













Thanks for looking 🙂

Calling all Rubikubistes

Rubik’s Cube was a 1980s worldwide puzzle-game phenomenon. The advert below is a promotional offer from le Cercle Française du Cube to send off for Cube goodies which included a tee-shirt, book, badge, sticker, and another of Rubik’s mind-challenging puzzles – the Tower of Babel (Babylone Tower).

Rubik’s Cube Goodies. France. Pif Gadget. 1981.


And in other vintage French news … another 1980s toy phenomenon …

Les Patoufs – Cabbage Patch Kids

France. Pif Gadget. 1983.

Barbie – Camping Van

France. Pif Gadget. 1981.

Group Action Joe

Group Action Joe. France. Pif Gadget. 1980.

France. Pif Gadget. 1980.

ET Vinyl Doll by Kamar

France. Pif Gadget. 1982.

Mon Petit Poney – My Little Pony

France. Pif Gadget. 1983.

Figurine Panini Stickers – Candy Candy

France. Pif Gadget. 1981.

TCR – Total Control Racing

France. Pif Gadget. 1981.

Carrera Servo Racing

France. Pif Gadget. 1980.

Atlantic Toy Soldiers

France. Pif Gadget. 1981.

France. Pif Gadget. 1982.

France. Pif Gadget. 1981.

Thanks for looking 🙂

 

Latest toy ads just in

From Denmark, Germany, Italy and the UK… Action Man, Action Team, Micronauts, Barbie, Pocketeers, Power Machines, Engineer Set, Fix-it Trucks and Boaterific.

Denmark. 1967.

Germany. 1977.

Germany. 1978.

Germany. 1978.

Denmark. 1987.

Germany. 1982.

Italy. 1986.

Denmark. Anders And & Co. 1981.

UK. Ideal catalogue. 1972.

UK. Ideal catalogue. 1972.

SIX MILLION DOLLAR MAN / WOMAN

BionicManLogo

She’s breaking up! She’s breaking up!

“Steve Austin, astronaut. A man barely alive. Gentlemen, we can rebuild him. We have the technology. We have the capability to make the world’s first bionic man. Steve Austin will be that man. Better than he was before. Better, stronger, faster!”

… so went the opening lines from the Six Million Dollar man TV series.

Produced by Kenner in the US in 1975, The ‘Colonel Steve Austin’ 13 inch action doll complete with bionic eye and removable bionic modules was based on the popular TV show character starring Lee Majors.

The doll became an instant toy hit around the world. Additional figures were introduced to the line including a popular Jaime Sommers doll – the Bionic Woman (for which a separate TV series was made). Other characters included Oscar Goldman, Maskatron, Fembot, and a Bionic Bigfoot figure! Clothing, accessories and playsets were also available.


French advertising. Meccano.

France. Pif Gadget. 1977.


France. Pif Gadget. 1977.


France. Pif Gadget. 1978.



US advertising. Kenner.
US. Kull. 1976.

US. Kull. 1976.


US. The Twilight Zone. 1976.

US. The Twilight Zone. 1976.


US. Richie Rich. 1977.

US. Richie Rich. 1977.

KerPlunk

Kerplunk was made by Ideal Toys in 1967. Players load the tower with 30 sticks to create a ‘nest’ then place 40 marbles on top of the nest. Players take turns in carefully removing the sticks to prevent any marbles from falling. Fallen marbles accumulate in designated player trays at the base of the tower. The winner is the player with the least amount of fallen marbles at the end of the game.

Ideal Toys catalogue page. 1972.

Ets De Neuter catalogue page. 1995. France.

Beautiful Crissy by Ideal

Beautiful Crissy was first marketed by Ideal Toys in 1969. The doll has a unique feature whereby her hair can be ‘grown’ by adjusting a switch on her back to make it longer or shorter. Crissy measures just over 17 inches in height (approx 43 cm) and comes with fashion outfits and accessories, as well as a range of ‘family and friends’ dolls to keep her company.

Scans taken from the Ideal Toy company dealer catalogue, 1972.