Tag Archives: vintage toy advertisements

Beautiful Crissy by Ideal

Beautiful Crissy was first marketed by Ideal Toys in 1969. The doll has a unique feature whereby her hair can be ‘grown’ by adjusting a switch on her back to make it longer or shorter. Crissy measures just over 17 inches in height (approx 43 cm) and comes with fashion outfits and accessories, as well as a range of ‘family and friends’ dolls to keep her company.

Scans taken from the Ideal Toy company dealer catalogue, 1972.





A mixed bag of MOTU for your viewing pleasure

Masters of the Universe 7 inch record story book. 1985. France.

I love how they used the actual toys to illustrate the cover of this!


1983 Masters of the Universe 7 inch record from France, and Secret of the Dragon’s Egg Super Adventure


Masters of the Universe Danish comic cover 1987


Two ads, Masters of the Universe toys

Denmark. 1987.

Denmark. 1988.


“He-Man”

Mattel relaunched the Masters of the Universe toy line with a 1989 line called He-Man, which featured a more streamlined look for the action figures. The storyline shifted the adventures of He-Man and Skeletor away from Eternia and into outer space.

Denmark. 1990.


He-Man and Masters of the Universe transfers

Denmark. 1988.


Castle Greyskull maze puzzle page

Denmark. 1988. Image supplied by Jaltesorensen.

Kinder Surprise chocolate eggs and toys

“In 1974, the iconic Kinder Surprise was launched in Europe. All children love chocolate, playing games and discovering new things. And so, the concept of an egg with a surprise toy was created, representing a special joy-filled moment to be shared between parents and their children.” From Kinder.com

As a lover of both toys and chocolate, Kinder Surprise (also known as Kinder Eggs) made by the Italian company Ferrero, is pretty hard to resist around the scanning rooms of TVTA! Many of the toys contained within the chocolate eggs have become collectable over the years, even giving rise to a reproduction market in some instances. The toys often require simple construction and contain fun action features. Many of the toys are collectable figurine sets featuring famous characters like the Smurfs, Astérix, Mickey Mouse and Friends, Disney Princesses, Shrek, Superheroes, Star Wars Hippos, Hello Kitty and others.

Below are some toy photos as put together by TVTA along with a selection of international ads featuring the much-loved egg and some of the toys available.

Selection of 40th anniversary collection figures.

Selection of Disney’s Mickey Mouse and Friends characters.

Cute animals, Princesses and Simpsons characters.

Robot characters.

Alien characters.

Astérix et Obélix: Au service de sa Majesté / God Save Britannia complete set.

Barbapapa complete set.

Les Schtroumpfs 2 / The Smurfs Movie 2 complete set.

Les Schtroumpfs / Smurfs complete set

And you thought one Gargamel was bad enough!!! An example of a variant figure – Gargamel in grey tunic along with the more common black tunic version.


KINDER SURPRISE ADVERTISING

France. Pif Gadget. 1977.


Denmark. Anders And & Co. 1981.


France. Pif Gadget. 1980.


Denmark. Anders And & Co. 1979.


Germany. Fix Und Foxi 37. 1984.

Germany. Fix Und Foxi 37. 1984.


France. Pif Gadget. 1978.

France. Pif Gadget. 1978.


France. Pif Gadget. 1982.


France. Pif Gadget. 1980.


France. Pif Gadget. 1981.


France. Pif Gadget. 1979.


Denmark. 1989.


Denmark. 1987.


Denmark. 1988.


Denmark. 1988.

1970s US toy ads

US comic books ads, 1970s.

Sandwiched between the pages of a multitude of heroes were toy adverts ranging from die cast giant Dinky to model kit makers Monogram to Ricochet Racers to the wonderful and strange offerings of Heroes World merchandise. Here are few goodies from some recent scans.


US. The Defenders. 1977.


US. Weird Mystery Tales. 1974.


US. Kull. 1976.


US. Kull. 1976.


US. Kull. 1976.


US. Kull. 1976.


US. Kull. 1976.


 

SEA-MONKEYS… brine shrimp beasties in a bowl

“Sea-Monkeys” is the marketing name given to Artemia – a genus of the aquatic Brine Shrimp able to produce dormant eggs which hatch from their state of suspended animation when mixed with water and crystals.

These cleverly marketed “pets” were the brainchild of Harold Von Braunhut who in 1957 sold his creature-kits as ‘Instant Life’. In 1962 the name was changed to Sea-Monkeys and became popular worldwide thanks to a massive advertising drive in comic books.

X-Ray Specs

Von Braunhut was also notable for inventing and marketing X-ray Specs – glasses which were advertised in the back pages of comics, usually alongside an illustration and description ‘suggesting’ the ability to see through clothes and skin.

Typical X-Ray Specs adverts found in the back pages of comics in throughout the 60s and 70s.

Typical X-Ray Specs adverts found in the back pages of comics throughout the 60s and 70s.


Spot the difference?

Artemia…

artemia_monica

Above Image by djpmapleferryman – originally posted to Flickr as Artemia monica, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=7030334

Sea-Monkeys…

US. Ghostly Tales. 1982.

US. Ghostly Tales. 1982.


US. Weird War Tales. 1977.

US. Weird War Tales. 1977.


US. Weird War Tales. 1978.

US. Weird War Tales. 1978.


Germany. Fix Und Foxi. 1984.

Germany. Fix Und Foxi. 1984.


US. Weird War Tales. 1980.

US. Weird War Tales. 1980.


 

Masters of the Universe – vintage toy and merchandise adverts

MOTU logo

Masters of the Universe, sometimes referred to as MOTU or He-Man, is a franchise created in 1982 by Mattel. The brand quickly became, and still is, hugely popular, providing a range of action figures and playsets, video games, comics, books, an animated TV series, a feature film and many other items of merchandise sold internationally.

Fabulous secret powers were revealed to TVTA when we managed to get our mitts on a number of super cool MOTU adverts from around the world! Enjoy.

 


Denmark. Anders And & Co. 1984.

Denmark. Anders And & Co. 1984.


Denmark. Anders And & Co. 1987.

Denmark. Anders And & Co. 1987.


Denmark. Anders And & Co. 1985.

Denmark. Anders And & Co. 1985.


Denmark. Anders And & Co. 1987.

Denmark. Anders And & Co. 1987.


Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.


Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.


Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.


Denmark. Master of the Universe. 1987.

Denmark. Master of the Universe. 1987.


UK. Hamleys Christmas Book. 1983.


US. Amethyst. 1984.

US. Amethyst. 1984.


US. Legion of Superheroes. 1984.

US. Legion of Superheroes. 1984.


France. Pif Gadget. 1985.

France. Pif Gadget. 1985.


France. Pif Gadget. 1983.

France. Pif Gadget. 1983.


UK. Eagle and Tiger. 1985.

UK. Eagle and Tiger. 1985.


France. PIf Gadget. 1988.

France. PIf Gadget. 1988.