Category Archives: MY LITTLE PONY


My Little Pony began life as a line of plastic pony toys developed by Bonnie Zacherle, Charles Muenchinger and Steve D’Aguanno. Launched by Hasbro in 1981 as My Pretty Pony the line underwent a name change in 1982 to its current ‘My Little Pony’ title and remains a popular brand to date. In France the line was known as ‘Mon Petit Poney’ as seen in the following two adverts.

France. Pif Gadget. 1983.

France. Cora Christmas catalogue. 1988.

France. Catalogue Super Jouet. 1985.