My Little Pony began life as a line of plastic pony toys developed by Bonnie Zacherle, Charles Muenchinger and Steve D’Aguanno. Launched by Hasbro in 1981 as My Pretty Pony the line changed names the year following to its current ‘My Little Pony’ title and remains a popular brand to date. TVTA proudly presents a pretty parade of Pony print adverts packed full of toys, games and merchandise.
Pif Gadget. 1983. France.
My Little Pony. Speelboom Club Journal N°5. 1987. Netherlands.
My Little Pony. Speelboom Club Journal N°1. 1987. Netherlands.
Speelboom Club Journal N°4. 1986. Netherlands.
My Little Pony. De Speelboom N°3. 1987. Netherlands.
My Little Pony. Speelboom Club Journal N°3. 1986. Netherlands.
My Little Pony. Intertoys Speelboek 1987 Autumn Catalogue. Netherlands.
Cora Christmas catalogue. 1988. France.
Catalogue Super Jouet. 1985. France.
Entry updated October 2018 with new images.
The Vintage Toy Advertiser 