G.I. JOE Action Figures 1960s

“America’s Movable Fighting Man”

G.I. Joe was first marketed by Hasbro in 1964 as a 12 inch (30 cm) scale posable action figure, then later again in 1982 as a 3.75 inch (9.5 cm) scale figure. In the UK the toy was sold by the Palitoy company as ‘Action Man’ (12 inch) and ‘Action Force’ (3.75 inch).

TVTA is pleased to present scans for G.I. Joe figures, clothing, accessories and vehicles from the 1964 and 1965 Hasbro catalogues, the G.I. Joe Army Manual, and the G.I. Joe Club.


G.I. Joe product catalogue. 1964.

G.I. Joe product catalogue. 1964.

G.I. Joe product catalogue. 1964.


 G.I. Joe Official Gear and Equipment Manual. 1965.




G.I. Joe Army Manual. 1964.



G.I. Joe Club and used sticker sheet. Dates unknown.



Thanks for looking 🙂

Action Man 12″ Action Figures

1980 British poster catalogue featuring Action Man figures, clothing, accessories and vehicles from the Palitoy company.

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1979 advert showing vehicles

UK. Star Wars Weekly. 1979.

1979 ‘Thrill, Spills & Chills Palitoy advert featuring Space Rangers and Gargan

UK. Marvel Superheroes. 1979.


1967 Danish ad showing Action Man Astronaut with early Palitoy logo

Denmark. 1967.


Two Action Man competition adverts

UK. Eagle. 1982.

UK. Eagle. 1982.


UK. Eagle. 1983.

UK. Eagle. 1983.


French adverts from Pif Gadget

France. Pif Gadget. 1982.

France. Pif Gadget. 1982.


France. Pif Gadget. 1982.

France. Pif Gadget. 1982.


France. Pif Gadget. 1982.

France. Pif Gadget. 1982.


France. Pif Gadget. 1982.

France. Pif Gadget. 1982.


Hamleys catalogue page

UK. Hamleys Christmas Book. 1983.


90s Action Man Hasbro 

Ets De Neuter. Catalogue page. 1995. France.

ADVENTURE MAN / DYNAMAN / ACTION TEAM and other 12″ Action Figures

France. Jouets et Jeux catalogue page. 1978.

France. Jouets et Jeux catalogue page. 1978. Scan courtesy of Raymond Strain.


 

France. Pif Gadget. 1978.

France. PIf Gadget. 1978.


Action Team

1977 German ad showing various figures.

Germany. 1977.


Commander Power

Hasbro’s 8.5 inch Super Joe line as rebranded by the Palitoy company. Thanks to Stan Fernando for the information.

sw-weekly-1978-palitoy

UK. Star Wars Weekly. 1978.


Superhelten (superhero) advert from Denmark

Information on this Danish advert is welcome.

Anders 40 1979 Superhelten post new

Denmark. Anders And & Co. 1979.


Fairland Toy

Thanks to Raymond Strain for the following information and catalogue scans.

The two French catalogue pages below feature figures with moulds from Fairland Toy stamped into their backs (the figures in the jeeps, helicopter and the white dress suit). These were also sold as Johnny Strong / Bruce Action.

The remaining figures (bottom six and parachute figure) look like Zapf’s Action Star Hardy bodies but with different heads and with arm and leg parts made of cheaper plastic. These moulds came with no factory markings on their backs.

France. La Redoute mail order page. 1979 / 80.

France. La Redoute mail order page. 1979 / 80.


France. La Redoute mail order page. 1978 / 79.

France. Catalogue page from La Redoute. 1979 / 1980.

 


BIG JIM: Action Figures From Mattel, 1971 to 1986

BigJim logo

Big Jim was produced by Mattel between 1971 and 1986 and was inspired by the popular G.I. Joe/Action Man 12 inch toys. The figures were shorter in height than their G.I. Joe counterparts and some characters had a push-button action feature that controlled an arm or leg movement.

The line featured an impressive range of figures, vehicles, outfits and accessories for play themes ranging from jungle and safari exploration, espionage, space, sci-fi, sports, wild west, and more. TVTA is pleased to present a number of adverts from France, Italy, Spain, Germany, the US and the UK, including examples for the related lines Karl May and Mark Strong.


Big Jim, Spain.

Congost catalogue. 1977. Spain.


Big Jim, Italy.

Italy. Topolino. 1978.

Italy. Topolino. 1979.


Big Jim, France.

Big Jim. Dr Steel. 1970s. France.




Big Jim, US.
US. Superman 296. 1976.

US. Superman 296. 1976.


KARL MAY

Big Jim also released a series of action figures based on the German writer Karl May’s wild west stories, including famous characters like Winnetou and Old Shatterhand.

France. Pif Gadget. 1978.

France. Pif Gadget. 1978.


Germany. 1978.


Mark Strong

For a while, due to licensing issues, Big Jim was known as Mark Strong in certain markets outside of the US.

Mark Strong action figure Victor 635 1973

UK. Victor. 1973.


Thanks for looking 🙂 Post updated December 2018 with new images.