Category Archives: Dolls and Fashion Toys

Beautiful Crissy by Ideal

Beautiful Crissy was first marketed by Ideal Toys in 1969. The doll has a unique feature whereby her hair can be ‘grown’ by adjusting a switch on her back to make it longer or shorter. Crissy measures just over 17 inches in height (approx 43 cm) and comes with fashion outfits and accessories, as well as a range of ‘family and friends’ dolls to keep her company.

Scans taken from the Ideal Toy company dealer catalogue, 1972.





ABBA Dolls by Matchbox

Swedish pop legends ABBA didn’t escape the eye of the toy industry. In the 1970s, British company Matchbox launched a set of dolls based on Agnetha, Benny, Björn and Anni-Frid. The dolls measured 23 cm (9 inches approx) and came with their own costumes. Additional costumes were available to buy separately. The dolls were sold in the UK and other European countries. The below ad is from Denmark, 1978.

Denmark. 1978.

Matchbox made a great job of designing the clothes, even reproducing the famous ‘cat suits’ of Agnetha and Anni-Frid.

ABBA in cat suits, Bengt H Malmqvist. This well-known picture is taken at the Swedish Television building at Gärdet in Stockholm. Owe Sandström designed the wonderful cat suits worn by Anni-Frid and Agnetha. Photo and info taken from abbathemuseum.com

Bonus trivia: so far as TVTA is aware, ABBA is the only group with a palindromic name to score a hit with a palindromic title, namely SOS.

Dolls and Fashion Toys from the 1970s and 80s

Many will be familiar with famous doll brands like Barbie and Sindy, but how about Kenner’s Glamour Gals or Dusty and Skye? Or Mattel’s The Littles? Or even Mattel’s doll of French singing icon Chantal Goya? How about those lifesize fashion doll heads upon which you could apply make-up and create hair dos?

Here are some scans of various doll adverts from the 70s and 80s I’ve been collecting over the past few years. Don’t forget to check out TVTA’s awesome Barbie section packed with retro Barbie goodness!


UK. Prima. 1987.

UK. Prima. 1987.


Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.


USA. Superman 296. 1976.

USA. Superman 296. 1976.


France. Pif Gadget. 1979.

France. Pif Gadget. 1979.


France. Pif Gadget. 1982.

France. Pif Gadget. 1982.


France. Pif Gadget. 1979.

France. Pif Gadget. 1979.


France. Pif Gadget. 1981.

France. Pif Gadget. 1981.


France. Pif Gadget. 1979. Mattel created this special doll and accessories after French singer Chantal Goya.

France. Pif Gadget. 1979. Mattel created this special doll and accessories after French singer Chantal Goya.


France. Pif Gadget. 1980.

France. Pif Gadget. 1980.


Denmark. Anders And & Co. 1978.

Denmark. Anders And & Co. 1978.


Italy. Topolino. 1978.

Italy. Topolino. 1978.


France. Pif Gadget. 1983.

France. Pif Gadget. 1983.


France. Pif Gadget. 1983.

France. Pif Gadget. 1983.


France. Pif Gadget. 1983.

France. Pif Gadget. 1983.


Brazil. Zé Carioca N° 1693. 1984.

Brazil. Zé Carioca N° 1693. 1984.


France. Pif Gadget. 1981. Joué Club advert featuring the Carolle Bébé Chéri and the Bébé Pitchoun dolls.

France. Pif Gadget. 1981. Joué Club advert featuring the Carolle Bébé Chéri and the Bébé Pitchoun dolls.


France. Pif Gadget. 1988.

France. Pif Gadget. 1988.


 

BARBIE

barbie logo

Barbie is a popular fashion doll created by Ruth Handler and launched by Mattel in 1959. TVTA has an extensive collection of Barbie ads from around the world and is proud to present this country-by-country showcase of the enduring doll, her friends, clothing lines and accessories. Enjoy.

BARBIE: as advertised in France

Barbie bonjour Pif Gadget 816 FR 1984

France. Pif Gadget. 1984.

 

Barbie Bonsoir Pif Gadget 816 FR 1984

France. Pif Gadget. 1984.

 

France. Pif Gadget. 1980.

France. Pif Gadget. 1980.

 

France. Pif Gadget. 1981.

France. Pif Gadget. 1981.

 

France. Pif Gadget. 1981.

France. Pif Gadget. 1981.

 

France. Pif Gadget. 1981.

France. Pif Gadget. 1981.

 

France. Pif Gadget. 1982.

France. Pif Gadget. 1982.

 

France. Pif Gadget. 1982.

France. Pif Gadget. 1982.

 

France. Pif Gadget. 1982.

France. Pif Gadget. 1982.

 

France. Pif Gadget. 1982.

France. Pif Gadget. 1982.

 

France. La Journal de Mickey. 1983.

France. La Journal de Mickey. 1983.

 

France. Pif Gadget. 1983.

France. Pif Gadget. 1983.


BARBIE: as advertised in Denmark

Denmark. Anders And & Co. 1979.

Denmark. Anders And & Co. 1979.

 

Denmark. Anders And & Co. 1979.

Denmark. Anders And & Co. 1979.

 

Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.

 

Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.

 

Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.

 

Denmark. Anders And & Co. 1987.

Denmark. Anders And & Co. 1987.

 

Denmark. Anders And & Co. 1988.

Denmark. Anders And & Co. 1988.


BARBIE: as advertised in the UK

UK. Prima. 1987.

UK. Prima. 1987.

 

UK. Hamleys Christmas Book. 1983.


BARBIE: as advertised in Italy

Italy. Topolino. 1978.

Italy. Topolino. 1978.

 

Italy. Topolino. 1979.

Italy. Topolino. 1979.

 

official site: http://www.barbie.com/

Wikipedia: https://en.wikipedia.org/wiki/Barbie

 

Strawberry Shortcake

Tower template [Converted]

Strawberry Shortcake is a character line created by the American Greetings company. The line was originally made for greetings cards, later developing into other products such as dolls, toys, video games, books, a TV series and TV specials, and a film.


UK. Hamleys Christmas Book. 1983.


The following two adverts are from Brazil where Charlotte is known as Moranguinho.

Brazil. Zé Carioca N° 1693. 1984.

Brazil. Zé Carioca N° 1693. 1984.


Brazil. Chico Bento. 1985.

Brazil. Chico Bento. 1985.


In France Charlotte is known as Charlotte Aux Fraises.

France. Trampline Catalogue. 1980.

France. Trampline Catalogue. 1980.


Strawberry Shortcake. 1979 Miro-Meccano catalogue page.

Strawberry Shortcake. 1979 Miro-Meccano catalogue page.


Further reading: Stawberry Shortcake official site

Olivia… head and shoulders above the rest…

1979 French ad for the Olivia hair and make-up beauty salon.

France. Pif Gadget. 1979.

France. Pif Gadget. 1979.