Do toys prove to be a better investment than gold, art, and financial securities?

Lego Space. Denmark. 1987. TVTA/Jaltesorensen.

Depending on condition, rarity and market demand, I would say yes, they could do. A study published December 3, 2021 by HSE University economists states that “Unusual ways of investment, such as collecting toys, can generate high returns.” One of the study’s authors, Victoria Dobrynskaya, says:

“We are used to thinking that people buy such items as jewellery, antiques or artworks as an investment. However, there are other options, such as collectible toys. Tens of thousands of deals are made on the secondary LEGO market. Even taking into account the small prices of most sets, this is a huge market that is not well-known by traditional investors.” 

Read the HSE article here

Lego sets various. Autumn Bargains catalogue. 1986. UK. TVTA.

Time to break out your old Lego to see if you have anything of value to sell?

Hold on… to gain maximum profit you must first have something that is still in its original sealed box and in mint condition. Second, it needs to be an item that was popular and sought after (think Star Wars Lego sets) and produced as a limited run or as a special exclusive. Third, does the item have nostalgia and worldwide appeal value?

This is not to say that if you have a well-looked after complete Lego set which has been opened and played with, and with the original box and instructions still lying around somewhere, you won’t get a good return on what you originally paid. If you have just the complete Lego toy but no box and instructions however, then your return will be lower.

May The Toys Be With You

Star Wars 1978 Display Stand with First Twelve action figures. TVTA.

The same can be said for Star Wars toys and collectables made between 1978 to around 1985. Some items in mint and unopened condition can go for thousands+, but so too can certain items that are no longer packaged and perhaps not even in that good condition. Rarity is key. In 2010, I paid 100 USD for an all original 1978 Star Wars Display Stand including the ‘first twelve’ figures meant to be displayed. I’ve since updated some of the figures with better condition and rarer specimens (thus increasing its value). The figure accessories are all original and some are very hard to find. If I sold the set today I would make a mouth-watering profit on that original hundred bucks I spent.

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Dinky Toys 1971 Die Cast Vehicles

SHADO UFO Interceptor vehicle from UFO.

TVTA is pleased to present scans from the 1971 Dinky Toys catalogue as produced for the French market. As well as featuring vehicles ranging from road and sports cars to military and emergency vehicles, the catalogue shows three famous pop culture TV series vehicles: the SHADO Interceptor from UFO; Lady Penelope’s FAB 1 from Thunderbirds; and the Spectrum Pursuit Vehicle (SPV) from Captain Scarlet and the Mysterons.

Spectrum Pursuit Vehicle (SPV) from Captain Scarlet and the Mysterons.
Lady Penelope’s FAB 1 car from Thunderbirds.

Click the below images and gallery to see full size.

Dinky Land Rover Pony Club 1971.
Dinky Land Rover Safari 1971.
Citroen Presidential car Dinky Toys 1971.
Dinky 1971 catalogue rear and front cover.

Playmobil catalogues 1980 – 2008

Currently nursing a mild case of Covid-19, TVTA is pleased to present a selection of recently acquired Playmobil catalogue covers and pages.

The print dates are from 1980s West Germany; 1990 Federal Republic of Germany; and 2008 Malta. 

Might as well kick off with the medical one then 😀

Playmobil catalogue. 1990. Federal Republic of Germany.

Playmobil mini catalogue. 1980s West Germany.

Playmobil catalogue. 1990. Federal Republic of Germany.

Playmobil catalogue. 1990. Federal Republic of Germany.

Playmobil catalogue. 2008. Malta.

Playmobil catalogue. 2008. Malta.

Playmobil catalogue. 1990. Federal Republic of Germany.

Playmobil mini catalogue N°2. 1980s. West Germany.

Playmobil mini catalogue N°2. 1980s. West Germany.

Playmobil mini catalogue N°2. 1980s. West Germany.

Thanks for looking 🙂

Coming soon to TVTA… a splendiferous and spiffing spotlight on Spawn 😎

A merry shagadelic Christmas from TVTA!

McFarlane Toys 1999. Austin Powers: The Spy Who Shagged Me.

From Ford and Wooof at TVTA: wishing all our vintage mates, readers and visitors a very happy Christmas. May love, light, spirit and healing be ours, and may our endeavours and art be fruitful in the new year ahead! 

We celebrate with a few fun images from the McFarlane Toys 1999 catalogue.

Enjoy 🙂  


All you need is love, mates!

McFarlane Toys. 1999. The Beatles Yellow Submarine.


And some McFarlane Diamond Exclusives!

McFarlane Toys 1999. Diamond Exclusives.


And some Metal Gear Solid!

McFarlane Toys 1999. Metal Gear Solid.


And, lastly, but not leastly, a bit of Ozzy!

McFarlane Toys 1999. Ozzy Osbourne.

Ozzy, just the same as me, is a Brummie, from Birmingham in the UK, and although I just gave him the last word, our post is interrupted by another Brummie contingent… the Peaky Blinders, who in no uncertain terms tell me:

“This blog is under new management, by order of the Peaky fu@!#ng Blinders!”  

Peaky Blinders. Image courtesy of BBC and Peaky Blinders Website

Now, have yourselves a very merry Christmas, or else!

🙂 

Walking in a retro wonderland – Kenner toys

Kenner Products was founded in 1946 by three brothers of the Steiner family in Cincinnati, Ohio, US, who named the toy company after the street upon which their original office was located. The first Kenner toys included construction sets, projectors, the Easy-Bake Oven, and Spirograph.

Spirograph. Kenner. US. 1975.

1970s

The early 1970s saw Kenner gain the license for the already popular Play-Doh. Other toy lines such as Chip Away sets, Dusty and Skye dolls, S.S.P. (Super Sonic Power), T.T.P. (Turbo Tower of Power) and Duke the Action Dog became popular Kenner hits throughout the decade.

Kenner SSP Racers. 1971. US.

Duke the Super Action Dog. 1974. US.

Bionic power!

In 1976 Kenner held the license to produce and sell toys for the hugely popular Six Million Dollar Man and The Bionic Woman TV shows.

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Walking in a retro wonderland

A TVTA Christmas Selection Box Special!

Greetings, vintage mates!

December is our busiest month here at TVTA, with lots of Christmassy search hits from retro toy lovers seeking those special treasures from a bygone age.

Join us throughout this festive month as we highlight toy and pop culture goodness with images direct from the collection of The Vintage Toy Advertiser!

Tomarts Action Figure Digest. 2006. US.

Master of the Universe. Hamleys Christmas Book. 1983. UK.

Star Wars. 1978. France.

Barbie. 1962. US.

Ideal. 1980. Rubiks Master Cube. France.

Quick Shoot Game. Ideal. 1972. UK.

Zeroids. Ideal. 1972. UK.

Princess Leia. Black Series. Photo TVTA.

She-Ra: Princess of Power. Mattel. Italy. 1986.

Ghostrider Hasbro figures. 2007. Cardbacks. Rear.

DC Heroclix. Arkham Asylum.

Energized Spider-Man. 1978. US.

Golden Girl. 1985. Germany.

The Beatles taxis album covers. Corgi.


Thanks for looking 🙂

Join us again soon for more toy goodness!

My Second Barbie – she’s a Wonder Woman!


Presenting, my second Barbie… (first one here)

Dear readers, I am thrilled to add my second Barbie to TVTA’s toy collection – the 2003 Mattel Barbie DC Comics Playline Edition Wonder Woman doll.


My Barbie as Wonder Woman came mint in her original box, complete with accessories and a mini lunchbox keychain. A display stand is also included.

The reverse of the box shows an uncredited Wonder Woman comic artwork (possibly by Bruce Timm from Justice League Unlimited era, anyone?), and an image of the three DC Playline Edition Barbie dolls available at the time: Catgirl, Wonder Woman, and Supergirl.


She’s Wonder Woman, and she rules, but she’s also Barbie… therefore she must strike her glamour poses…


I was tempted to get one of the many exquisite Barbie Wonder Woman dolls based on the modern Gal Gadot version, but hesitated for the moment in favour of a more traditional comic book Wonder Woman + traditional Barbie look.

Honestly though, examples like the one below are going to be hard to resist!


In other Wonder Woman news…

Here is my freshly scanned copy of Odyssey of the Amazons – a ‘Before Wonder Woman’ tale. I’m hoping to jump into this epic story during my two days off before the weekend slog at work.

 

And finally, for those of you who just can’t get enough of Wonder Woman…

Look out for TVTA’s upcoming Wonder Woman tribute post, scheduled for this October in time for a very important film release 😉


Thank you for being Wonderful with us 🙂 

Never Mind The Adverts (Pt16) – Judge Dredd Mega Heroes by Mattel

We are the law!

Welcome to part 16 of TVTA’s series Never Mind The Adverts… Here Are The Toys!

Featuring: Judge Dredd Mega Heroes, by Mattel

In 1995, Mattel released a series of multi-pack action figures based on Judge Dredd characters from the British comic 2000 AD. The semi-articulated figures, which stand at around 2 to 3 inches (7 – 12 cm approx), come with an impressive amount of colour and detail, and were launched to coincide with the summer blockbuster film Judge Dredd, starring Sylvester Stallone and Diane Lane.

TVTA is pleased to present maximum thrill power images of the full 1995 loose set, including the impressively zarjaz ABC Robot, and Judge Dredd’s Lawmaster MK IV bike!

Judge Hershey and Block War Dredd.

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