Tag Archives: toys

Fast Cars, Key Chains and Cop Show Guns

Courtesy of the 1976 Pilen catalogue from Spain 

Pilen S.A. was a Spanish company that produced die cast model cars, key chains and toy guns. TVTA is pleased to present the full scans from this terrific little catalogue printed in Spanish, French, English and German. Featuring international model cars, a Tiger tank, toy guns from top cop shows like Kojak, Columbo and The Untouchables, and somewhat randomly… a set of child’s kitchen scales. It’s all here. And how about those front and back covers… with what looks like a De Tomasa Mangusta launching itself through a set of tyres against a deep red background. Always good to see some art on the covers of a catalogue.  

The cars

While many of Pilen’s models are considered recasts of Dinky, Corgi, Solido and Polistil, see here and here, Pilen nevertheless stamped their own identity on them by producing superb vehicles made of quality materials, with attractive paint apps and working features.   









Tiger Tanks


Guns N’ Wrenches

Pilen produced some cool toy guns, managing to snag licenses for big name 60s and 70s TV shows like Kojak, Columbo, Matt Helm, U.S. Marshal, Cannon, Get Smart, and The Untouchables. Pilen key chains featured various mini tools like wrenches, saws, hammers, and even a pistol. I had one of the key chain tools as a kid and I’m almost certain it had working features. According to Wikipedia the key chains were already in production by Pilen long before the company began selling cars. Included with each car purchase was a mini catalogue with a slip which could be cut out and collected then used to send off for a free key chain. 






On balance …

I don’t know why the child’s kitchen scales are included on the last page… maybe it was an end of line sale, or just a space-filler, or the company testing the market for the launch of a line of die cast super kitchen accessories? Here at TVTA we never mind a little speculation, and are always happy to end a post with a kitchen unit or accessory 🙂


 

Power Rangers Toys and Merchandise

Following yesterday’s big toy news story of Hasbro acquiring the Power Rangers franchise for $522 million, The Vintage Toy Advertiser is pleased to welcome the Rangers to our categories in what we hope will be a growing selection of toy and merchandise ads that have covered the franchise over the past twenty five years. We actually had this post prepped up in our editing suite last weekend for an upcoming publication (we were holding out on a few incoming ads), but are thrilled to ‘power up’ and publish it today on the back of the Hasbro announcement. Go go go …

Mighty Morphin Power Rangers

Power Rangers is an American superhero TV and film franchise adapted from the Japanese series Super Sentai. The first Power Rangers TV series was Mighty Morphin Power Rangers with its debut broadcast in 1993. The show became a huge success and spawned a long line of toys, video games, books, comics and other merchandise. To date three films have been released in 1995, 1997 and 2017. TVTA is pleased to present a selection of toy and merchandise ads that have covered the franchise.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Never Mind the Adverts Pt12 – Die Cast toys

Welcome to the latest Never Mind The Adverts Here Are The Toys! Time to take a look at some die cast vehicles from the 1970s to present – direct from The Vintage Toy Advertiser collection. 


Corgi 1995 re-issue of the James Bond Aston Martin DB5

Corgi 1973 J.P.S. Lotus Formula 1

Corgi Ford Escort

Corgi Allis Chalmers forklift

Corgi Batman vehicles

Corgi Doctor Who

Corgi Juniors Penguinmobile and Superman Punching-fist Rocket

Corgi Beatles Taxis

Corgi Helicopters


Hot Wheels 1990s


Hot Wheels Star Wars

Kenner Star Wars X-Wing Fighter Mail Away

Star Force Knockoff X-Wing Fighter


Matchbox Superkings Jaguar XJ6

Matchbox Yorkie Truck

Matchbox Battle Kings Helicopter K118. 1978

Matchbox Superfast Woosh N Push. 1972


Mattel Disney Cars


Welly Mini Cooper


Majorette Construction


Thanks for looking 🙂

Jouets Mont-Blanc General Catalogue 1969

Jouets Mont-Blanc General Catalogue 1969. France. Front cover.

The Mont-Blanc 1969 tri language catalogue (French, English and German) featured not only a small range of traditional toys and games but a selection of household telephones and, bizarrely, a full-size kitchen.

Being a 1969 catalogue it’s good to see the famous and iconic Concorde aeroplane represented – possibly one of the very first toys to do so.

Remote control Intercontinental Concorde with patented tilting nose system, imitation engine hum and flickering jets. 1969.


I love this picture of a futuristic space vehicle and traditional farm tractor. Sci-fi meets agriculture! Somehow War of the Worlds by HG Wells came to my mind.

Electric motor non-stop Unique Space-Car and remote control McCormick Tractor. 1969.


Onto the full scans. Here we see everything from motorised and remote control cars, planes and cranes – to building bricks – to globes – to rubber ducks – and that full size kitchen we were talking about 🙂  


Electric motor Taunus and remote control Ferrari. 1969.


Remote control Jaguar E Type. 1969.


Remote control and friction-power Matra 530 GT. 1969.


Intercontinental Concorde. 1969.


Caravelle and Boeing 727. 1969.


Mobi-Tec. 1969.


Various toys and games. 1969.


Remote control giant cranes. 1969.


Play sets. 1969.


Les Blocs. 1969.


Telephones. 1969.


The Diane kitchen. 1969.


And finally, the back cover. Thanks for looking.


Jouets Mont Blanc General Catalogue 1969. France. Back cover.

Tomica die cast vehicles from Japan

“Tomica. Little vehicles carrying big dreams.”

Welcome to another new entry at The Vintage Toy Advertiser as we present scans for a 1982 Tomica & Dandy catalogue from Japan, and a Tomica British language Japanese flyer.

Tomica is a line of die cast toy vehicles produced by the Japanese company Tomy since 1970. In 1972 the Tomica & Dandy line was launched. 1976 saw the 100 millionth Tomica product release. Less than a decade later in 1984 Tomica celebrated its 300 millionth product release. The 90s saw the introduction of a battery-operated line (B/O Tomica) and a radio controlled line (R/C Tomica). In 2005 Tomica celebrated its 35th anniversary with the opening of the ‘Tomica Shop’, the first direct retail outlet which opened in the Tokyo Station Complex. In 2010 the line recorded its 40th anniversary. Tomica is still sold to date. Info taken from the Takara Tomy website

Click pics to go bigger.

Tomy Tomica die cast Japanese English language flyer. Front.


Tomy Tomica die cast Japanese English language flyer. Reverse.

Tomica & Dandy product catalogue 1982. Japan.

Tomy & Dandy product catalogue 1982. Japan. Front and reverse covers.













Thanks for looking 🙂

Never Mind the Adverts…

… here are the toys. Part 11. Today we take a quick look at some modern goodies like Adventure Time, Harry Potter and Star Wars Funko Pop Vinyls, Pez, Mr Men/Little Miss and Rubik’s Cube food promotion toys, and a cool Doctor Who Titans Tardis!  As always, thanks for looking  🙂

Princess Leia Pop Vinyl Bobble-Head. Wootbox exclusive.

Adventure Time Pop Vinyl. Marceline.

Pez Donkey Kong and TMNT.

Titans Tardis. Wootbox exclusive.

Rubik’s Cube. From the Quick Magic Box meal collection.

Mr Men and Little Miss. From the McDonald’s Happy Meal collection.

Ron Weasley. Harry Potter Pop Vinyl Mystery Minis.


 

Etch A Sketch

An original boxed French-produced Etch A Sketch marketed as Télécran in France, the country in which it was invented.

The linographic drawing toy Etch A Sketch was invented by André Cassagnes and marketed as Télécran in France. The mechanical drawing board is instantly recognisable with its plastic red frame and two white knobs. The knobs are turned by hand to control a vertical and horizontal stylus across an aluminium powder-coated surface which creates solid lines on the screen.

Classic toy

Etch A Sketch has proved an immensely popular toy throughout the 1960s to present times, winning numerous awards like the ‘Toy Oscars’, induction into the ‘National Toy Hall of Fame’, the ‘Century of Toys List’, recommendations by the French Ministry of Education, and character roles in all three Toy Story movies.

Suitable for office cats?

You bet. I asked Wooof to test out our 1980s French version. Several hours’ later and three spent boxes of Catbizkit Chowbars, here are the stunning results, straight from the cat!


Adverts

Etch A Sketch catalogue entry. Ets De Neuter. 1995. France.


Etch A Sketch catalogue entry. Trampline. 1980. France.


The Toy Story films

Disney Pixar.

Disney Pixar

 


How does Etch A Sketch work?

Basic mechanism of operating a 2-dimensional plotter. All of the numbered components correspond to those which move the plotter’s stylus horizontally, and the lettered components with those which move it vertically. Device consists of a series of 10 pulleys, 6 cables, 2 rails, and a stylus. 
The toy is a kind of plotter. The inside surface of the glass screen is coated with aluminium powder, which is then scraped off by a movable stylus, leaving a dark line on the light gray screen. The stylus is controlled by the two large knobs, one of which moves it vertically and the other horizontally. Turning both knobs simultaneously makes diagonal lines. To erase the picture, the user turns the toy upside down and shakes it. Doing this causes polystyrene beads to smooth out and re-coat the inside surface of the screen with aluminum powder. The “black” line merely exposes the darkness inside the toy. Filling in large “black” areas allows enough light through to expose parts of the interior. – Author: K.D. Schroeder – graphic name.svg from Wikimedia Commons – License: CC-BY-SA 3.0


That’s all for now Etcher-sketchers, thanks for getting doodly with us 🙂

Starlight the Walking Horse

The enchanting prancing horse with magical lights that really walks. 

Starlight. 1992 Galoob trade catalogue.

Starlight was released by Galoob in 1992. This enchanting and pretty toy horse could walk, move her head up and down and swish her tail via a handheld controller. Starlight’s mane, forehead star and bridle gems all lit up. She came boxed with a number of accessories that included a show blanket, leg warmers, a bridle, a tail band, hair accessories and a brush.