“Milk. Where’s your mustache?”
Slogan from the National Fluid Milk Processor Promotion Board. Later, “Got milk?” and “Milk. What a surprise!” This clever ad campaign had a fair few celebrities and stars signed up: Conan O’Brien, David Copperfield, Dennis Rodman, Melanie Griffith, Isabella Rossellini, Lauren Bacall, Van Halen, KISS, Britney Spears, Spike Lee, and a whole lot more. I’m very pleased to report I got Sarah Michelle Gellar and Tony Hawk!
Woah, what the blink is this? “IYDKYDG” ??
Quiz: see if you can you identify this 1999 “IYDKYDG” campaign and the product being promoted from the curious print ads. Clue: it’s a major brand. Award yourself 100 vintage points for the correct answer! Answers at bottom of post.
Is the product…
- sports clothing
- hi-fi equipment
- soft drinks
- mobile phones
Mind the GAP
Clothing brand GAP was founded in California in 1969 by Donald Fisher and Doris F. Fisher. Gap originally targeted the younger generation when it opened, with its name referring to the “generation gap” of the time (merci, our good mates Wiskeypedia).
Below is a selection of late 1990s GAP adverts.
JNCO (Judge None Choose One) is a California-based clothing company founded in 1985 by Moroccan-born, French-raised brothers Jacques Yaakov Revah and Haim Milo Revah. The brand was popular in the 1990s for its ultra-baggy denim jeans featuring oversize pockets with street-style art, and with a logo designed by local LA graffiti artist Joseph Montalvo, aka Nuke. JNCO’s street look was popular with skateboarding and BMX, as seen on some of the featured adverts below.
That’s all for now 90s lovers! Thanks for wearing oversize jeans and drinking milk with us 🙂
Answer to quiz:
The featured product is soft drinks by Coca-Cola. IYDKYDG stands for: If You Don’t Know You Don’t Go. This was one of Coke’s most bizarre and intriguing ad campaigns over the years.
Featuring Rambo action figures by Coleco, Zoids by Tomy, Crossbows and Catapults by Action GT, Robotix by MB, and more – taken from the Autumn Bargains Catalogue, 1986, UK.
Thanks for looking 🙂
“O woe, bleak January, bringer of lean times to our editing house. Your wintry rap upon the door of our office does chill our fingers, paws and bones to the bit. The Vintage Toy Advertiser archives… ah, too grim a place to visit upon days such as these… with its hibernating vampires dangling from rafters, and frozen monsters awakening to thaw their claws and teeth in corners where sit our old photocopier and broken down time machines covered in dust. Hark! No post! No post! Our deliveries for new ads and catalogues held up by raging battles above rooftops, between dragons and banshees and mercenary raptor-bots. Grim times for office cats and editors, indeed!”
“What an exciting story,” said Wooof. “Please tell more!”
“Crivens, cat!” I retorted. “This is no tale, this is but a reality! We have no ads nor catalogues to scan… I fear our vintage readers will go hungry this winter. As shall we!”
“Tooting scarpers!” said the cat. “There’s no need to paint such a stark picture. Do you want me to search down the back of the sofa and behind the fridge and such places? There are always a few stray ads to be found.”
“Good thinking,” said I. “I’ll go warm up the scanner.”
Things were simpler back then. A more innocent time?
TVTA takes a quick peek at some 1940s – 1980s print adverts from Spain, Denmark, France, the US, and the UK, featuring simple toys and ideas.