G.I. Joe is a line of action figures produced by Hasbro. The original 1964 line featured 12 inch figures. In 1982 the brand was relaunched in a 3¾-inch scale along with vehicles, play-sets and accessories. As well as action figures, G.I. Joe had its own comic book and an animated TV series. The brand also appeared on numerous video game titles and products such as posters, games and clothing.