Mickey Mouse 1978 View-Master Gift Set

The latest addition to TVTA’s View-Master collection is this lovely 1978 Mickey Mouse 50th anniversary gift set.

The three stories included are: “The Sorcerer’s Apprentice”, “Mickey And The Beanstalk” and “Mickey’s Delayed Date”.

These stories were also made available in 1978 on a blister pack titled “Mickey Mouse Jubilee”.


Reels and multi-lingual booklet

Reel images

The Sorcerer’s Apprentice

Mickey and the Beanstalk

Mickey’s Delayed Date

Thank you for belatedly celebrating Mickey’s fiftieth with us 🙂 Check out our main View-Master page for more stereoscopic goodies to delight your eyes!

Late 20th century Disney in print

The wonderful world of Disney as seen in TVTA’s print ad collection 1967 – 1999.

1982. Mickey Mouse 50. Miran Studio. Idea. Japan.

The Walt Disney Company was founded in the US in 1923 by Walt Disney and Roy O. Disney. Disney is famous for its film studios, theme parks, TV and cable networks, Mickey and Minnie, Donald and Daisy, and an impressive list of acclaimed animated and live action films.

The Disney brand has appeared across toy lines, books, games, food and drink promotions and numerous household goods worldwide. In 2012 the company purchased the Lucasfilm Star Wars franchise to add to its entities. TVTA is pleased to feature some of the wonderful advertising and packaging that has represented the Disney brand during the late 20th century.

Our featured images come from Brazil, Denmark, France, Japan, the Netherlands, the UK and the US. Click the pics to enlarge and enjoy 🙂

Toys, games, stickers

1984. Mickey magazine video game special. Brazil.


Tron. 1982. France.


Books and music

1987. Mickey. Brazil.

1981. Disney story cassettes. Denmark.

Mickey Mouse anniversary. 1979. Denmark.

Thanks for looking 🙂

Walt Disney’s Haunted Mansion


OBJECT: Model Building  THEME: Disney / Road Runner & Wile E. Coyote / Coca-Cola on wheels  TIMELINE: 1970s  BRAND: MPC  CONSIDERATIONS: Assembly Required / Drink And Drive Responsibly

Model kit making company MPC produced this fiendish set of horror kits based on Walt Disney’s Haunted Mansion, as seen at Disneyland and Walt Disney World. The models came with action features known as ZAP/ACTION.

Page 1 of double page Disney's Haunted Mansion by MPC. 1974. Weird War Tales. US.

Page 1 of double page Disney’s Haunted Mansion by MPC. 1974. Weird War Tales. US.

Page 2 of double page Disney's Haunted Mansion by MPC. 1974. Weird War Tales. US.

Page 2 of double page Disney’s Haunted Mansion by MPC. 1974. Weird War Tales. US.

Beep Beep …

Next is this 1972 ad for MPC’s Road Runner and Wile E. Coyote super car kits … no need for glue, these are from the snap-together range.

US. The Unexpected. 1972.

US. The Unexpected. 1972.

It’s the real thing …

Another MPC production … it’s the “Coke machine on wheels”, the “Carbonated Cruiser”, it’s the 1971 Coke Vending Machine car!

But what exactly is a Vending Machine car?

US. Teen Titans. 1971.

US. Teen Titans. 1971.

The Vending Machine car was built by Steve Tansy and Glen Yealy in 1970 using Coca-Cola vending machine parts. The side panel was actually the door from a vending machine, and there was an ice cooler at the rear to store your bottles of Coke! The project was given blessing by the Coke company who supplied the machines and even suggested some additional features.

You can read more about this cool car here

Thanks for looking!