Tag Archives: vintage toy adverts

Vintage Superhero Toys and Merchandise Galore …

… courtesy of The Superhero Book of Goodies catalogue, issue 2, 1977, with cover drawn by Joe Kubert.

The Superhero Book of Goodies was the colourful product catalogue for Ivan Snyder’s New Jersey-based mail order and retail store company Superhero Enterprises, later known as Heroes World. The company was a leading US comic book and merchandise distributor from 1975 until its demise in 1997 following its buy-out by Marvel comics.

We don’t need another hero

The catalogues featured the company’s very own superhero mascot – ‘Our Superhero’, sometimes referred to as ‘Snyderman’, and were produced in conjunction with Joe Kubert’s School of Cartoon and Graphic Art

Some famous comic book names below that were former students. But can you spot the future famous TV zombie holocaust survivor?

Name the Superhero contest … did this happen?

So was he called Our Hero or Snyderman? If not then what name? Who won the competition? Did issue 3 tell us? Do you have issue 3? Can you enlighten us? Argh, so many questions!

As well as handling Marvel and DC products, the company advertised a small range of goods for film and TV franchises such as Star Trek, Star Wars, Space 1999, Planet of the Apes, The Bionic Woman, The Six-Million Dollar Man and others. As seen by just the handful of scans we’ve taken from issue 2 so far, the catalogues – and not forgetting the numerous full page adverts found across hundreds of comic titles, feature a range of items from toys to household goods to stamps, stationery, badges, patches, clothing, posters, books and comics and much more. Let’s take a look at some, as TVTA enters the delightful and colourful world of The Superhero Book of Goodies…


Spidey Utility Belt, Superman Postcards, Marvel and DC Superbaby Rag Dolls

Mego Super-Heroes

Have yourself a Rock Party! 

Marvel and DC stamps, Star Trek goodies

Super-Friends Hall of Justice play set, Wonder Woman toys

Superhero Shooters and Shields

More shields and Ricochet Racers Spider-Man set

Enter the World of Marvel

Superhero Mirrors

Batman toys

Batman Grappling Hook, Batman Bat Plane with Launcher, Batman Corgi toys

Board Games, Painting and View Master

Marvel Dart Board, Spidey Squirt Gun, Spidey Plane

Patches

And lastly, badges


Part 2 to come soon, featuring more Superhero goodies. Thanks for looking  🙂

Sources: The Kubert School. Wikipedia. Gone and Forgotten. Consulted 12/05/18, and The Superhero Book of Goodies Issue 2, 1977 scanned by TVTA.

Jouets Mont-Blanc General Catalogue 1969

Jouets Mont-Blanc General Catalogue 1969. France. Front cover.

The Mont-Blanc 1969 tri language catalogue (French, English and German) featured not only a small range of traditional toys and games but a selection of household telephones and, bizarrely, a full-size kitchen.

Being a 1969 catalogue it’s good to see the famous and iconic Concorde aeroplane represented – possibly one of the very first toys to do so.

Remote control Intercontinental Concorde with patented tilting nose system, imitation engine hum and flickering jets. 1969.


I love this picture of a futuristic space vehicle and traditional farm tractor. Sci-fi meets agriculture! Somehow War of the Worlds by HG Wells came to my mind.

Electric motor non-stop Unique Space-Car and remote control McCormick Tractor. 1969.


Onto the full scans. Here we see everything from motorised and remote control cars, planes and cranes – to building bricks – to globes – to rubber ducks – and that full size kitchen we were talking about 🙂  


Electric motor Taunus and remote control Ferrari. 1969.


Remote control Jaguar E Type. 1969.


Remote control and friction-power Matra 530 GT. 1969.


Intercontinental Concorde. 1969.


Caravelle and Boeing 727. 1969.


Mobi-Tec. 1969.


Various toys and games. 1969.


Remote control giant cranes. 1969.


Play sets. 1969.


Les Blocs. 1969.


Telephones. 1969.


The Diane kitchen. 1969.


And finally, the back cover. Thanks for looking.


Jouets Mont Blanc General Catalogue 1969. France. Back cover.

Tomica die cast vehicles from Japan

“Tomica. Little vehicles carrying big dreams.”

Welcome to another new entry at The Vintage Toy Advertiser as we present scans for a 1982 Tomica & Dandy catalogue from Japan, and a Tomica British language Japanese flyer.

Tomica is a line of die cast toy vehicles produced by the Japanese company Tomy since 1970. In 1972 the Tomica & Dandy line was launched. 1976 saw the 100 millionth Tomica product release. Less than a decade later in 1984 Tomica celebrated its 300 millionth product release. The 90s saw the introduction of a battery-operated line (B/O Tomica) and a radio controlled line (R/C Tomica). In 2005 Tomica celebrated its 35th anniversary with the opening of the ‘Tomica Shop’, the first direct retail outlet which opened in the Tokyo Station Complex. In 2010 the line recorded its 40th anniversary. Tomica is still sold to date. Info taken from the Takara Tomy website

Click pics to go bigger.

Tomy Tomica die cast Japanese English language flyer. Front.


Tomy Tomica die cast Japanese English language flyer. Reverse.

Tomica & Dandy product catalogue 1982. Japan.

Tomy & Dandy product catalogue 1982. Japan. Front and reverse covers.













Thanks for looking 🙂

Etch A Sketch

An original boxed French-produced Etch A Sketch marketed as Télécran in France, the country in which it was invented.

The linographic drawing toy Etch A Sketch was invented by André Cassagnes and marketed as Télécran in France. The mechanical drawing board is instantly recognisable with its plastic red frame and two white knobs. The knobs are turned by hand to control a vertical and horizontal stylus across an aluminium powder-coated surface which creates solid lines on the screen.

Classic toy

Etch A Sketch has proved an immensely popular toy throughout the 1960s to present times, winning numerous awards like the ‘Toy Oscars’, induction into the ‘National Toy Hall of Fame’, the ‘Century of Toys List’, recommendations by the French Ministry of Education, and character roles in all three Toy Story movies.

Suitable for office cats?

You bet. I asked Wooof to test out our 1980s French version. Several hours’ later and three spent boxes of Catbizkit Chowbars, here are the stunning results, straight from the cat!


Adverts

Etch A Sketch catalogue entry. Ets De Neuter. 1995. France.


Etch A Sketch catalogue entry. Trampline. 1980. France.


The Toy Story films

Disney Pixar.

Disney Pixar

 


How does Etch A Sketch work?

Basic mechanism of operating a 2-dimensional plotter. All of the numbered components correspond to those which move the plotter’s stylus horizontally, and the lettered components with those which move it vertically. Device consists of a series of 10 pulleys, 6 cables, 2 rails, and a stylus. 
The toy is a kind of plotter. The inside surface of the glass screen is coated with aluminium powder, which is then scraped off by a movable stylus, leaving a dark line on the light gray screen. The stylus is controlled by the two large knobs, one of which moves it vertically and the other horizontally. Turning both knobs simultaneously makes diagonal lines. To erase the picture, the user turns the toy upside down and shakes it. Doing this causes polystyrene beads to smooth out and re-coat the inside surface of the screen with aluminum powder. The “black” line merely exposes the darkness inside the toy. Filling in large “black” areas allows enough light through to expose parts of the interior. – Author: K.D. Schroeder – graphic name.svg from Wikimedia Commons – License: CC-BY-SA 3.0


That’s all for now Etcher-sketchers, thanks for getting doodly with us 🙂

Starlight the Walking Horse

The enchanting prancing horse with magical lights that really walks. 

Starlight. 1992 Galoob trade catalogue.

Starlight was released by Galoob in 1992. This enchanting and pretty toy horse could walk, move her head up and down and swish her tail via a handheld controller. Starlight’s mane, forehead star and bridle gems all lit up. She came boxed with a number of accessories that included a show blanket, leg warmers, a bridle, a tail band, hair accessories and a brush.

Knights of the Zodiac – a milestone ad

TVTA is pleased to publish its 2000th vintage advert – Knights of the Zodiac, or as the title of this 1990 Italian advert translates I Cavalieri Dello Zodiaco. Knights of the Zodiac was a Japanese manga series entitled Saint Seiya, written and illustrated by Masami Kurumada and serialised between 1985 and 1990. It was also adapted into an anime TV series and feature films. Other merchandise included video games, CDs, and a Bandai-produced toy line.

I Cavalieri Dello Zodiaco. 1990. Italy.

 

Here is the English version opening theme for the anime series. ‘I ran’ performed by Bowling For Soup. EDIT 14/04/18 Big thanks to Best Stuffed Animals for correcting me that ‘I Ran’ is not the original theme to Saint Seiya. It is ‘Pegasus Fantasy’ which according to Wikipedia is by Japanese metal band Make-Up. I’ve included this version in the post after the Bowling For Soup fan video.

Everything but the kitchen sink

Wooof just gave me his Hello Kitty USB stick and said: “Latest ads all scanned boss, post ’em up, I’m off to Italy for the weekend.” “What kind of ads are they?” I asked the cat. “Oh, a bit of this, a bit of that. Everything but the kitchen sink really.” “And how am I supposed to put a theme to them?” I said. “There are categories and tags and witty comments to consider. We can’t all go swanning off to Italy you know.” “How should I know,” replied the cat, already packing his case and searching for his Aviators. “You’re the editor. Just call the post ‘Everything But The Kitchen Sink’, or something.” “Righto,” I said. “Ha, be funny if there really was a kitchen sink ad on your USB stick.” The cat looked at me and sighed. “That would be just ridiculous. Right, I’m off. Plane to catch. Don’t work too hard this weekend. Miow and ciao baby!”

Bye Wooof.

Door slams.

Cue one inserted Hello Kitty USB stick into the TVTA hard drive, and I present, a mixed bag of retro adverts, everything but the kitchen sink…


First up … Nice going Wooof … you found some Sony Walkman ads …

France. Ets De Neuter catalogue. 1995.

France. Ets de Neuter catalogue. 1995.

Next … Bubble Yum bubble gum wild cherry goodness … 

US. Weird War Tales. 1980.

Next … Cool, 2000 AD and Judge Dredd badges …

2000 AD. Prog 333. 1983.

Marvel and DC comics action figures …

UK. Wizard. 2008.

Some Transformers …

France. Catalogue Super Jouet. 1985.

Erm … A Kerrang! Keep it loud! badge. I remember wearing that …

Next … Bravo Wooof … it’s the Armand Zildjian 19 inch ride … drool … I ride with a vintage 20 inch Zildjian Ping, but still … drool!

UK. Z-Time. 2004.

Well done Wooof, you found more Zildjian ads …

UK. Z-Time. 2004.

The Clone Wars … Marbs …

UK. Wizard. 2008.

Zarjaz! Return of the Jedi free album and stickers with 2000 AD …

UK. 2000 AD. 1983.

Acme boots, it’s the saga of Johnny West …

US. Weird War Tales. 1980.

And finally … lol! … Wooof was tricking us all along … there really is an ad for a kitchen sink …

France. Jouet Mont Blanc catalogue. 1969.

That’s all for now folks. Thanks for stopping by. Please wash your dishes on the way out  🙂

Dino Riders

Dino-Riders was a VHS and TV series animated show that ran between 1987 and 1988 with an additional special feature in 1990. The storyline concentrated on the war between the time-travelling Valorian and Rulon factions, and their relationship with and employment of prehistoric dinosaurs as weapons/vehicles.

A toyline was created in the US by Tyco featuring both the humanoid and dinosaur characters. The dinosaurs were so highly regarded for their detailed sculpts and colour that the famous Smithsonian Institution approached Tyco to reproduce adapted versions for their “Dinosaur and other Prehistoric Reptile Collection”. The following two adverts are from France and Italy.

France. Cora catalogue. 1988.

Italy. 1990.