Category Archives: FAO SCHWARZ

FAO Schwarz – The Unique Toy Store

FAO Schwarz was established in 1862 and was one of the oldest store toy stores in the world. With a spirit similar to that of the UK’s Hamleys FAO Schwarz (FAO = Frederick August Otto) offered children and parents a choice of high quality and long-lasting toys, games, hobbies, books and crafts. By 1980 the company had evolved from their flagship 5th Avenue, New York store to twenty-eight stores across the US.

Below are scans taken from the Fall-Winter 1980-81 catalogue.

FAO Schwarz website and history