This 1983 toy line completely passed me by back in the day. I’d never heard of the Power Lords until finding this great 1984 ad from the pages of DC’s Amethyst. Licenced by Revell, the line featured action figures, beast machines, vehicles and playsets.

Power Lords. US. Amethyst. 1984.

Revell’s Power Lords vs. Mattel’s Masters of the Universe. Article. Starlog N°80 1984. An interesting battle but one which was surely won by Mattel?

Power Lords Video Game

Power Lords video game. US. The Incredible Hulk. 1984.