“Milk. Where’s your mustache?”
Slogan from the National Fluid Milk Processor Promotion Board. Later, “Got milk?” and “Milk. What a surprise!” This clever ad campaign had a fair few celebrities and stars signed up: Conan O’Brien, David Copperfield, Dennis Rodman, Melanie Griffith, Isabella Rossellini, Lauren Bacall, Van Halen, KISS, Britney Spears, Spike Lee, and a whole lot more. I’m very pleased to report I got Sarah Michelle Gellar and Tony Hawk!
Woah, what the blink is this? “IYDKYDG” ??
Quiz: see if you can you identify this 1999 “IYDKYDG” campaign and the product being promoted from the curious print ads. Clue: it’s a major brand. Award yourself 100 vintage points for the correct answer! Answers at bottom of post.
Is the product…
- sports clothing
- hi-fi equipment
- soft drinks
- mobile phones
Mind the GAP
Clothing brand GAP was founded in California in 1969 by Donald Fisher and Doris F. Fisher. Gap originally targeted the younger generation when it opened, with its name referring to the “generation gap” of the time (merci, our good mates Wiskeypedia).
Below is a selection of late 1990s GAP adverts.
GAP Technofied. 1999.
JNCO Autopilot. 1998.
JNCO (Judge None Choose One) is a California-based clothing company founded in 1985 by Moroccan-born, French-raised brothers Jacques Yaakov Revah and Haim Milo Revah. The brand was popular in the 1990s for its ultra-baggy denim jeans featuring oversize pockets with street-style art, and with a logo designed by local LA graffiti artist Joseph Montalvo, aka Nuke. JNCO’s street look was popular with skateboarding and BMX, as seen on some of the featured adverts below.
JNCO 50 inch bottoms. 1998.
JNCO Futures footwear. 1998.
JNCO comics and Todd Lyons BMX. 1998.
JNCO Darren Navarrette skateboard. Team JNCO. 1998.
That’s all for now 90s lovers! Thanks for wearing oversize jeans and drinking milk with us 🙂
Answer to quiz:
The featured product is soft drinks by Coca-Cola. IYDKYDG stands for: If You Don’t Know You Don’t Go. This was one of Coke’s most bizarre and intriguing ad campaigns over the years.