Cover. Micro Machines 1991/92 Ideal/Lewis Galoob Toys catalogue. France.
Produced by Galoob Toys in 1987 and currently owned by Hasbro, Micro Machines is a line of miniature scale vehicles and play sets. As well as producing their own vehicles Galoob held licenses for well-known TV and film franchises such as Star Trek, Star Wars, James Bond, Power Rangers and MIB, as well as producing a series of Rockin’ Wheels sets that featured the touring vehicles of famous bands such as AC/DC, Deep Purple and others.
TVTA is pleased to present selected new scans from an interesting Micro Machines catalogue I recently acquired: a 1990/91 unstamped dealer catalogue. It’s licensed to Ideal Toys from Lewis Galoob Toys, and was aimed at the French-speaking market. (This is my earliest so far catalogue for Micro Machines; the others can be seen in my post here)
Enjoy the images 😎
Micro Machines Motors. Ideal Toys. France. 1990/91.
Micro Machines X Rays. Ideal Toys. France. 1990/91.
Micro Machines Micro Vision. Ideal Toys. France. 1990.
Micro Machines Mega Monsters. Ideal Toys. France. 1990/91.
Launched by Ideal in 1969 as the toy that is “safe for little hands”, Power Mite gave kids the chance to create their own workshops with sets of miniature power tools. The die cast metal and plastic made tools were plugged into battery-operated ‘electrical’ terminals, and were powerful enough to work through soft materials like balsa wood and styrofoam blocks, which Ideal supplied as ‘building materials’ with the range.
The following Ideal catalogue pages from 1972 are clearly pitched at boys, with descriptions such as: “Bring a man-sized thrill to a kid-sized worker”, and “Boys can play ‘craftsman’ with tools that look exactly like Dad’s”.
Advertised as “The Doll You Love To Dress”, Tammy was a 12″ teenage fashion doll produced by Ideal between 1962 and 1966. Tammy was produced in three versions: a straight legs version, a bendable legs version, and a “Grown Up Tammy” version which featured an African American doll. Tammy inspired the UK’s bestselling teenage doll, Sindy, which was released in 1963, one year after Tammy. Pedigree Toys, who owned the license for Sindy, also obtained permission to use Tammy’s tag line, “The Doll You Love To Dress”.
The selected pages below have been scanned from an early Ideal Toys catalogue. The drawings are quite a charm, and the catalogue includes a checklist of what accessories were available at the time and also a price list.