Group Action Joe – often referred to as Action Joe is the French-licensed version of G.I. Joe (Hasbro – US) and Action Man (Palitoy – UK). Group Action Joe was distributed by the Ceji Arbois company in France and featured some exclusive characters such as French comic strip star Rahan, Albator, Captain Cosmos and the famous Zorro. Also featured were female characters Jane, Daina and Sandy.

TVTA is pleased to present a number of print adverts and catalogue pages spanning the Action Joe line from the 1970s and 1980s.

Pif Gadget 395 1976 Group Action Joe line up POST

Action Joe Jungle Mission. France. Pif Gadget. 1976.

Telejunior. 4. 1977. GroupAction Joe POST

Action Joe. France. Telejunior. 1977.

Group Action Joe PG 455 1977 Post

Action Joe communication radio centre. France. Pif Gadget. 1977.

Group Action Joe PG 453 1977 POST

Action Joe Delta Plane. France. PIf Gadget. 1977.


Above image: France. Pif Gadget. 1977. This superb artistic impression of an action scene featuring some of the Wild West range appeared as a double-page ad in some issues of Pif Gadget.


Above image: France. Pif Gadget. 1977. Another double-page artistic impression – this time it’s fire-fighting and rescue action!

Rahan Action Joe PG 471 1978 POST

Action Joe: Rahan! 1978.

Above and below image: Pif Gadget comic character Rahan even gets his own action figure courtesy of Group Action Joe – the French version of Action Man. France. PIf Gadget. 1978.

PIF 482_ Action Joe_1978 POST

Another Action Joe 1978 ad showing Rahan. Also shown is Jane and new items and features such as ‘Eagle Eyes’.

Below: Figures, uniforms, vehicles and accessories as shown in the C1978 Arbois catalogue, France.

Action Joe parachute. Arbois toy catalogue. France C1978

PIF552_1979_Action Joe_fullsize POST

Action Joe vehicles. Pif Gadget. 1979.

Pif Gadget 626 Sept 1980_GroupActionJoe Operation Niagra POST

Action Joe Operation Niagara. France. Pif Gadget. 1980.

Group Action Joe double page ad 1. Jungle Jeep. 4×4  France. Pif Gadget. 1980.

Group Action Joe double page ad 2. Jungle jeep 4×4. France. Pif Gadget. 1980.

Pif 660. 1981. Group Action Joe Plongee POST

Action Joe divers and frogmen. France. Pif Gadget. 1981.

PIF 658_Group Action Joe_ 1981 POST

Action Joe jungle jeep 4×4. France. Pif Gadget. 1981.

Pif Gadget 653 1981 Group Action Joe line up POST

Action Joe figures. France. Pif Gadget. 1981. This ad features ‘Mark’ dressed in the ‘Captain Cosmos’ costume and the exclusive ‘Zorro’ licensed for the Action Joe range.

Action Joe jeep and trailer, motorcycle and sidecar. Pif Gadget 529. 1979. France.

Post updated Dec 2022 with new images.