Category Archives: LEGO

Danish Retro (Pt 1. Lego)

“What have you got there?” I asked Wooof this morning, as he emerged from the mail room. “More bills? Eviction notices?”. “Nope,” replied the cat, “it’s a bunch of new ads… all the way from Denmark.”

We’d like to say a big thank you to TVTA reader Jaltesorensen for offering to share with us almost a hundred vintage Danish adverts from the 1970s, 80s and 90s! As a fan of Danish advertising, and with the site peppered with dozens of examples from my own collection, the chance to add even more is a pleasure and delight. So… it’s straight off to work for the office cat and me, as we make for the editing room to post up part one of what will surely be a three-parter of Danish vintage delights.

And we promise this time there’ll be no crazy clown ads to kick things off!

Cue editing room sounds…

… sounds like…

Sturr… sturr… nummer…

Sturr… sturr… nummer…

Sturr… sturr… nummer…

 

Bubble Gum. Denmark. 1987. Image supplied by Jaltesorensen.


Smarties. Denmark. 1991. Image supplied by Jaltesorensen.


Oops, sorry, we accidently lied about the clown adverts.

Moving on, part one of our Danish Retro will focus on Lego.

Denmark is the home of Lego, and we begin with two ads for Fabuland sets. According to the good folk over at Brickipedia Fabuland was a Lego theme that ran from 1979 to 1989. The theme included sets depicting the land of Fabuland, and introduced us to characters built of humanoid bodies with animal heads.

Fabuland by Lego. Denmark. 1979. Image supplied by Jaltesorensen.


Fabuland by Lego. Denmark. 1980. Image supplied by Jaltesorensen.


Next up,

Wizards, pirates, knights, Robin Hood, the wild west, and other sets…

Lego medieval / fantasy sets. Denmark. 1986. Image supplied by Jaltesorensen.


Lego pirate sets. Denmark. 1989. Image supplied by Jaltesorensen.


Lego pirate sets. Denmark. 1991. Image supplied by Jaltesorensen.


Lego knights / medieval sets. Denmark. 1987. Image supplied by Jaltesorensen.


Lego knights / medieval sets. Denmark. 1987. Image supplied by Jaltesorensen.


Robin Hood.

Was ever there a legend that took from the 1%, and gave to the many not the few?

Lego Robin Hood. Denmark. 1988. Image supplied by Jaltesorensen.


Lego wild west sets. Denmark. 1976. Image supplied by Jaltesorensen.


Lego sets various. Denmark. 1982. Image supplied by Jaltesorensen.


Rumfart!

Stop giggling at the back. Rumfart means space exploration.

As some of our readers know, Wooof and I groove on space exploration. Anything space-y is always a bonus at TVTA. Lego released some amazingly cool space sets throughout the 1980s. TVTA already has a galaxy of these ads in our LEGO section, now we can add these four beauties. I mean, just look at the care taken to create these stunning dioramas.

Lego space sets. Denmark. 1987. Image supplied by Jaltesorensen.


Lego space sets. Denmark. 1988. Image supplied by Jaltesorensen.


Lego space sets. Denmark. 1983. Image supplied by Jaltesorensen.


Lego space sets. Denmark. 1989. Image supplied by Jaltesorensen.


We end part one of Danish Retro with two ads from a Lego line I had never heard of.

If only Lego made jewellery…

Well, they did. Briefly. Brickipedia says the line was called Scala, and featured jewellery and beauty accessory sets which were primarily aimed at younger girls.

Lego Scala. Denmark. 1979. Image supplied by Jaltesorensen.


Lego Scala. Denmark. 1980. Image supplied by Jaltesorensen


That’s all for now. Look out for Danish Retro part two coming soon!

Thanks for looking.


Late editorial: No vintage clowns were harmed in this TVTA Danish special. Suggested reading: A State of Denmark by Raymond Derek (1970). News recap: Bargain Basement Brexit Britain Windows XP Govt Greatest Hits 2017 Now That’s What I Call Shite featuring the hit twoones “in strong and stable we trust”, “We will screw you over”, “Give us your money tossers” and “the people have decided!”. Elsewhere, a ferret-headed North American bod in a suit, nods in approval. Elsewhere, France fends off its own populist onslaught. Elsewhere, guns that shoot with a mushrooming finality, point their muzzles around the globe. Sport: Remains in a state of corruption and greed. Foxes of England beware… you will not be gassed as your badger brethren, but will be hunted down in the name of traditional sport. Weather Report: The sun still shines, the oceans move, and the winds continue to blow… imploring us to harness their power. Long-range forecast: grim but with bright spells, and a high pressure of hope. Words of the day: In. Give. Don’t.


 

All you need is love …

… and a little bit of Lego!


beatles-lego-06

Here are some pics from Lego set 21306, The Beatles Yellow Submarine. This was a Valentine’s day present for my wife who built it with our son while I snapped a few photos for the blog. I think the character likenesses of Paul, John and Ringo are pretty good, not so much for George though in my opinion. The Yellow Submarine itself is cool, funky and as psychedelic as you’d expect. The cockpit opens up for the Fab Four to get inside, and the set also comes with the character Jeremy Hillary Boob Ph.D.


beatles-lego-01


beatles-lego-00


beatles-lego-03


beatles-lego-07


beatles-lego-05


beatles-lego-04


beatles-lego-08

Will Lego follow on with other Beatles/musical themes? How about a 3D recreation of the Sgt Pepper album cover in mini figures? You can see my Beatles Corgi taxis here … so how about some Lego taxis to match? Some smaller sets would work well too, as the price tag on the Yellow Submarine is high I think.  I would love to see some onstage rock scenes like classic Alice Cooper, Iron Maiden with Eddie, Pink Floyd with floating pigs, Joplin, Hendrix, Morrison, Marshall amps, lights, drum kits etc. Music and Lego could be such a good match.


 

LEGO

legologo

In 1949 in Denmark, interlocking bricks known as “Automatic Binding Bricks” were created by Ole Kirk Christiansen of the Lego company. The design was based on the UK-patented “Kiddicraft” self-locking bricks. By 1958 Lego had modified its version into the famous and much-loved brand that we all know today. Although many new Lego designs and innovations have emerged since then, those original interlocking studded bricks from more than fifty years ago are still compatible with the modern sets of today.

TVTA’s collection of Lego ads feature some superb examples from around the world, including some excellent Danish ones – the home of LEGO! Thanks for looking 🙂


Space sets 

Denmark. 1981.

Denmark. 1981. Featuring Lego sets 6842, 6870, 6970.


Denmark. 1979.

Denmark. 1979. Featuring Lego sets 889, 897.


Germany. Fix Und Foxi N° 37. 1984.

Germany. 1984.


Germany. 1980.

Germany. 1980.


Italy. Topolino. 1979.

Italy. Topolino. 1979.


France. 1983.

France. 1983. Featuring Lego sets 6881, 6928, 6951, 6881.


France. 1983.

France. 1983. Featuring Lego sets, 305, 6930, 6980.


France. 1985.

France. 1985.


France. 1983.

France. Pif Gadget prize offer. 1983.


France. Pif Gadget prize offer. 1983.

France. Pif Gadget prize offer. 1983.


France. Pif Gadget prize offer. 1983.

France. Pif Gadget prize offer. 1983.

 


City sets and other themes

France. 1978.

France. 1978. Featuring Lego sets 602, 620, 640, 672.


France. Pif Gadget. 1985.

France. Pif Gadget. 1985.


France. Pif Gadget. 1978.

France. Pif Gadget. 1978. Featuring Lego sets 300, 301, 302, 605, 622, 625, 641, 670.


France. 1981.

France. 1981.


France. Pif Gadget. 1977.

France. Pif Gadget. 1977. Featuring Lego sets 371, 373, 663.


France. 1983.

France. 1983.


Cowboys and Indians

France. 1977. Featuring Lego sets 210, 215 372.

France. 1977. Featuring Lego sets 210, 215 372.


Knights/Medieval

France. 1983. Featuring Lego sets

France. 1983.


Denmark. 1984. Featuring Lego sets

Denmark. 1984.


France. Pif Gadget. 1985.

France. Pif Gadget. 1985.


France. 1986.

France. 1986.


France. 1981.

France. 1981.


Technic and Expert Builder sets

France. Pif Gadget. 1977.

France. 1977. Featuring Lego sets 850, 853, 870.


France. 1982. Lego set

France. 1982.


France. 1982.

France. 1982.


US. 1981. Lego set 8859.

US. 1981. Lego set 8859.


US. 1981. Lego set 8860.

US. 1981. Lego set 8860.


US. 1978.

US. 1978.


US. 1981.

US. 1981.


France. 1981. Lego set 744.

France. 1981. Lego set 744.


France. 1979.

France. 1979.