“America’s Movable Fighting Man”

G.I. Joe was first marketed by Hasbro in 1964 as a 12 inch (30 cm) scale posable action figure, then later again in 1982 as a 3.75 inch (9.5 cm) scale figure. In the UK the toy was sold by the Palitoy company as ‘Action Man’ (12 inch) and ‘Action Force’ (3.75 inch).

TVTA is pleased to present scans for G.I. Joe figures, clothing, accessories and vehicles from the 1964 and 1965 Hasbro catalogues, the G.I. Joe Army Manual, and the G.I. Joe Club.

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G.I. Joe product catalogue. 1964.

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 G.I. Joe Official Gear and Equipment Manual. 1965.

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G.I. Joe Army Manual. 1964.

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G.I. Joe Club and used sticker sheet. Dates unknown.

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1978 Italian advert for G.I. Joe and G.I. Jane toys from the Polistil company.

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Thanks for looking 🙂