Micro Machines dealer catalogue by Ideal Toys

Cover. Micro Machines 1991/92 Ideal/Lewis Galoob Toys catalogue. France.

Produced by Galoob Toys in 1987 and currently owned by Hasbro, Micro Machines is a line of miniature scale vehicles and play sets. As well as producing their own vehicles Galoob held licenses for well-known TV and film franchises such as Star Trek, Star Wars, James Bond, Power Rangers and MIB, as well as producing a series of Rockin’ Wheels sets that featured the touring vehicles of famous bands such as AC/DC, Deep Purple and others.

TVTA is pleased to present selected new scans from an interesting Micro Machines catalogue I recently acquired: a 1990/91 unstamped dealer catalogue. It’s licensed to Ideal Toys from Lewis Galoob Toys, and was aimed at the French-speaking market. (This is my earliest so far catalogue for Micro Machines; the others can be seen in my post here)

Enjoy the images 😎

Micro Machines Motors. Ideal Toys. France. 1990/91.


Micro Machines X Rays. Ideal Toys. France. 1990/91.


Micro Machines Micro Vision. Ideal Toys. France. 1990.


Micro Machines Mega Monsters. Ideal Toys. France. 1990/91.


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1971 die-cast models and art from Matchbox

Curious. Does anyone else think the mountain race track peak looks like Batman?

Art vs Photography and the two combined

I’ve mentioned before that some of my favourite toy advertising images come from the 1960s and 1970s. This is because many products back then were advertised using original art – often drawn by in-house company artists, rather than the product photography style which became popular in the years that followed. That’s not to say photograph adverts were employed pre-1980s, they were, but perhaps it was cheaper to produce ad materials with drawings rather than photos back then?

The following images from the 1971 Matchbox Collectors Catalogue illustrate perfectly, and with some charm, how products might capture the imagination of the buyer when rendered as art. As well, some images feature both art and photography. The ideal mix, perhaps.

Cover. Matchbox Collectors Catalogue. 1971. France.

Matchbox Speed kings. 1971.

Matchbox Autopark. 1971.



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Ertl farm, country, and construction toys

Ertl Hickory Grove Farm. 1990.

TVTA is pleased to present images from two 1990 Ertl export catalogues. Ertl, founded in America in 1945, specialises in die cast vehicles and is notable for its production of farm, country, and construction toys, featuring brands such as John Deere, Massey Ferguson, Ford, Caterpillar, and Case International.

Click images to go bigger.

Ertl Farm Machinery. 1990.

Ertl Farm. 1990.

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ERTL Miniature Die Cast Replicas, 1990

Today’s toy images are scanned from the US printed 1990 Ertl Export Catalog which was produced in six languages, 50 pages, and contained the 1990 Ertl range available for export around the world.

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Corgi absolutely nailed it for die cast pop culture

My adverts section for Corgi Toys shows some cool superhero, film and TV-themed die cast vehicles, and I always knew that Corgi was spot on when it came to representing pop culture in its die cast range. Even so, I wasn’t quite prepared for the images that greeted me as I took hold of a copy of the Paris-based Fair Play Distribution Catalogue from 1980.

This A4 toy brochure aimed at shops and stores features more pop culture goodness than you can shake a Penguin umbrella at, including many fabulous point-of-sale store displays. If these toy units don’t take you back to happy childhood times spent at the toy shop buying cars then I don’t know what will. Simply amazing to see.

The catalogue also features Corgi’s regular die cast vehicle range, which will have to come in a separate post as there are just too many photos to show in one outing, and as Wooof correctly points out, TVTA readers may be in severe danger of a vintage-joy circuit overload. Enjoy the scans!

1980 Fair Play Distribution Catalogue, France

Corgi Juniors

Point-of-Sale Displays


As always, thanks for looking  🙂