Micro Machines dealer catalogue by Ideal Toys

Cover. Micro Machines 1991/92 Ideal/Lewis Galoob Toys catalogue. France.

Produced by Galoob Toys in 1987 and currently owned by Hasbro, Micro Machines is a line of miniature scale vehicles and play sets. As well as producing their own vehicles Galoob held licenses for well-known TV and film franchises such as Star Trek, Star Wars, James Bond, Power Rangers and MIB, as well as producing a series of Rockin’ Wheels sets that featured the touring vehicles of famous bands such as AC/DC, Deep Purple and others.

TVTA is pleased to present selected new scans from an interesting Micro Machines catalogue I recently acquired: a 1990/91 unstamped dealer catalogue. It’s licensed to Ideal Toys from Lewis Galoob Toys, and was aimed at the French-speaking market. (This is my earliest so far catalogue for Micro Machines; the others can be seen in my post here)

Enjoy the images 😎

Micro Machines Motors. Ideal Toys. France. 1990/91.


Micro Machines X Rays. Ideal Toys. France. 1990/91.


Micro Machines Micro Vision. Ideal Toys. France. 1990.


Micro Machines Mega Monsters. Ideal Toys. France. 1990/91.


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1971 die-cast models and art from Matchbox

Curious. Does anyone else think the mountain race track peak looks like Batman?

Art vs Photography and the two combined

I’ve mentioned before that some of my favourite toy advertising images come from the 1960s and 1970s. This is because many products back then were advertised using original art – often drawn by in-house company artists, rather than the product photography style which became popular in the years that followed. That’s not to say photograph adverts were employed pre-1980s, they were, but perhaps it was cheaper to produce ad materials with drawings rather than photos back then?

The following images from the 1971 Matchbox Collectors Catalogue illustrate perfectly, and with some charm, how products might capture the imagination of the buyer when rendered as art. As well, some images feature both art and photography. The ideal mix, perhaps.

Cover. Matchbox Collectors Catalogue. 1971. France.

Matchbox Speed kings. 1971.

Matchbox Autopark. 1971.



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Ertl farm, country, and construction toys

Ertl Hickory Grove Farm. 1990.

TVTA is pleased to present images from two 1990 Ertl export catalogues. Ertl, founded in America in 1945, specialises in die cast vehicles and is notable for its production of farm, country, and construction toys, featuring brands such as John Deere, Massey Ferguson, Ford, Caterpillar, and Case International.

Click images to go bigger.

Ertl Farm Machinery. 1990.

Ertl Farm. 1990.

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ERTL Miniature Die Cast Replicas, 1990

Today’s toy images are scanned from the US printed 1990 Ertl Export Catalog which was produced in six languages, 50 pages, and contained the 1990 Ertl range available for export around the world.

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Corgi absolutely nailed it for die cast pop culture

My adverts section for Corgi Toys shows some cool superhero, film and TV-themed die cast vehicles, and I always knew that Corgi was spot on when it came to representing pop culture in its die cast range. Even so, I wasn’t quite prepared for the images that greeted me as I took hold of a copy of the Paris-based Fair Play Distribution Catalogue from 1980.

This A4 toy brochure aimed at shops and stores features more pop culture goodness than you can shake a Penguin umbrella at, including many fabulous point-of-sale store displays. If these toy units don’t take you back to happy childhood times spent at the toy shop buying cars then I don’t know what will. Simply amazing to see.

The catalogue also features Corgi’s regular die cast vehicle range, which will have to come in a separate post as there are just too many photos to show in one outing, and as Wooof correctly points out, TVTA readers may be in severe danger of a vintage-joy circuit overload. Enjoy the scans!

1980 Fair Play Distribution Catalogue, France

Corgi Juniors

Point-of-Sale Displays


As always, thanks for looking  🙂

Fast Cars, Key Chains and Cop Show Guns

Courtesy of the 1976 Pilen catalogue from Spain 

Pilen S.A. was a Spanish company that produced die cast model cars, key chains and toy guns. TVTA is pleased to present the full scans from this terrific little catalogue printed in Spanish, French, English and German. Featuring international model cars, a Tiger tank, toy guns from top cop shows like Kojak, Columbo and The Untouchables, and somewhat randomly… a set of child’s kitchen scales. It’s all here. And how about those front and back covers… with what looks like a De Tomasa Mangusta launching itself through a set of tyres against a deep red background. Always good to see some art on the covers of a catalogue.  

The cars

While many of Pilen’s models are considered recasts of Dinky, Corgi, Solido and Polistil, see here and here, Pilen nevertheless stamped their own identity on them by producing superb vehicles made of quality materials, with attractive paint apps and working features.   









Tiger Tanks


Guns N’ Wrenches

Pilen produced some cool toy guns, managing to snag licenses for big name 60s and 70s TV shows like Kojak, Columbo, Matt Helm, U.S. Marshal, Cannon, Get Smart, and The Untouchables. Pilen key chains featured various mini tools like wrenches, saws, hammers, and even a pistol. I had one of the key chain tools as a kid and I’m almost certain it had working features. According to Wikipedia the key chains were already in production by Pilen long before the company began selling cars. Included with each car purchase was a mini catalogue with a slip which could be cut out and collected then used to send off for a free key chain. 






On balance …

I don’t know why the child’s kitchen scales are included on the last page… maybe it was an end of line sale, or just a space-filler, or the company testing the market for the launch of a line of die cast super kitchen accessories? Here at TVTA we never mind a little speculation, and are always happy to end a post with a kitchen unit or accessory 🙂


 

Retro toys in Coventry part one: the Coventry Transport Museum

abCov TM flyer

This is part one of my two-parter featuring retro toys exhibited at the Coventry Transport Museum and the Herbert Art Gallery and Museum in the city of Coventry, West Midlands, UK.

You can see part two Here

I’ve always enoyed visiting the transport museum and was pleased to see it once again following its recent refurbishment. If you get chance to visit do so – you’ll see a fascinating display of British Midlands’ transport heritage as well as a current exhibition of classic tin and die cast toy vehicles such as Dinky, Corgi and Matchbox.

Cov MM 02

Cov MM 03

Cov MM 04

Cov MM 05

Cov MM 06

Cov MM 11

Cov MM 12

Cov MM 13

Cov MM 14

Cov MM 15

Cov MM 16

I couldn’t end the post without at least showing some of the amazing examples of ‘real’ transport on display.

How many of these do you recognise?

Cov MM 07

Cov MM 08

Cov MM 09

Cov MM 10

1977 triumph bonneville

Mini

Jaguar

peugot 1985 205

1980 Sunbeam Lotus