Author Archives: The Vintage Toy Advertiser

About The Vintage Toy Advertiser

Welcome to TVTA ... pages and pages of toy advertisements scanned from publications dated between 1970 and 1989. The 1970s and 1980s saw an incredible amount of toys manufactured and licensed around the world. Marketing was targeted not just at the large TV audiences but also at readers of magazines and comics. It was a new dawn for toys that had suddenly become bigger, bolder, shinier and action-packed! TVTA celebrates these toys as they were originally advertised in magazines, comics and other printed publications throughout the world. Enjoy amazing ads from France, USA, UK, Italy, Spain, Germany, Brazil, Denmark and other countries. As well as toy ads, TVTA showcases other great advertising from the '70s & '80s along with features on retro film, TV, music and comics. All images unless specified are from my own collection. Contact me at Links, likes, thanks and comments to the site are always appreciated. And don't be shy... please follow TVTA on Twitter @vintagetoyad Thanks, Ford, TVTA

Shaker Maker

Shaker Maker is a toy for creating your own figures. The steps are simple and quick:  mix their special Magic Mix powder with ordinary water into the provided Shaker, then pour into the two-piece moulds. Your character can be removed after about five minutes and will have already started to set. Once fully hardened after a few days, the character can be painted.

The original toy was licensed by the Ideal company. The earliest advertising I’ve found so far is 1972. As well as Ideal’s People, Animals, and Birds, other sets included Disney, Batman, Superheroes, Buck Rogers, The Lone Ranger, and the Flintstones.

UK. Ideal Toy Catalogue. 1972.

UK. Ideal Toy Catalogue. 1972.


MOUSETRAP… turn the crank and snap the plank

Mousetrap is a board game from the Ideal toy company that was produced in 1963. It’s gameplay can be perhaps best summed up by one if its advertisement jingles from the 1990s:

“Just turn the crank, and snap the plank, and boot the marble right down the chute, now watch it roll and hit the pole, and knock the ball in the rub-a-dub tub, which hits the man into the pan. The trap is set, here comes the net! Mouse trap, I guarantee, it’s the craziest trap you’ll ever see.”

The pic below shows a 1972 Ideal catalogue page.

UK. Ideal Catalogue page. 1972.

1980 advert showing the French version of the game known as Traque-Souris.

Pif 608 1980 Mouse Trap Traque Souris Idealwm

France. Pif Gadget. 1980.



The Vintage Toy Advertiser

Buckaroo is a turn-taking game of balance that inolves hooking items onto the saddle of a mule before it can ‘buck’ the items off. The toy was released in the UK by Ideal in 1970 and went on to become a global hit. Buckaroo is still sold to date and remains a popular toy.

1973 Ideal catalogue page.

UK. Ideal catalogue page. 1972

Bourico . French version of the bucking mule game, Buckaroo .

France. Pif Gadget. 1981. France. Pif Gadget. 1981.

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