About The Vintage Toy Advertiser

TVTA’s mission is to digitally showcase vintage print advertising and catalogue images which have helped shape pop culture across the years: from toys, to film, to music, to comics, video games, fashion, food, drink, and much more! TVTA began life in 2010 as a French blog documenting French toy ads. In 2011 the site moved to its current WordPress home and expanded to include international adverts, catalogues and posters that went beyond toys. Today the site is an ad-free, non-revenue platform aiming to serve as an excellent digital archive and resource. TVTA loves: the 1970s, 80s & 90s; comics; video games; music; movies; art & design; writing; photography; fashion; and of course... toys! Please feel free to join our growing community of pop culture lovers and help spread the fun!

Office Cat Tales: the back of the sofa and behind the fridge

Collage. Cat brooch from a late 1970s UK toy vending machine.

“O woe, bleak January, bringer of lean times to our editing house. Your wintry rap upon the door of our office does chill our fingers, paws and bones to the bit. The Vintage Toy Advertiser archives… ah, too grim a place to visit upon days such as these… with its hibernating vampires dangling from rafters, and frozen monsters awakening to thaw their claws and teeth in corners where sit our old photocopier and broken down time machines covered in dust. Hark! No post! No post! Our deliveries for new ads and catalogues held up by raging battles above rooftops, between dragons and banshees and mercenary raptor-bots. Grim times for office cats and editors, indeed!” 

“What an exciting story,” said Wooof. “Please tell more!”

“Crivens, cat!” I retorted. “This is no tale, this is but a reality! We have no ads nor catalogues to scan… I fear our vintage readers will go hungry this winter. As shall we!”

“Tooting scarpers!” said the cat. “There’s no need to paint such a stark picture. Do you want me to search down the back of the sofa and behind the fridge and such places? There are always a few stray ads to be found.”

“Good thinking,” said I. “I’ll go warm up the scanner.”

“Meow!”

Presenting:

All the best bits, and some oddities in between, that Wooof found by candlelight in the most unusual places. 

Weird War Tales 112. 1982. Cover by Ross Andru and Romeo Tanghal.

Man, Myth and Magic Role Playing Game. US. 1982.

Rocky Rama Papers N°3. Batman. 2019. France.



 

Claim your winter vintage bonus points!

Only at TVTA!

For 150 Vintage Bonus Points each… tell us anything you can about these two space ships from Starburst magazine, UK,1980…

Space ships. Starburst N°22. 1980. UK.


Thank you for endeavouring to survive January with us 🙂

MOTHERS NOT HAPPY

Powerful. Bleak. Tragic.
Please check out more environmental art at fellow WP blogger crowcries

crowcries

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Never Mind The Adverts (Pt16) – Judge Dredd Mega Heroes by Mattel

We are the law!

Welcome to part 16 of TVTA’s series Never Mind The Adverts… Here Are The Toys!

Featuring: Judge Dredd Mega Heroes, by Mattel

In 1995, Mattel released a series of multi-pack action figures based on Judge Dredd characters from the British comic 2000 AD. The semi-articulated figures, which stand at around 2 to 3 inches (7 – 12 cm approx), come with an impressive amount of colour and detail, and were launched to coincide with the summer blockbuster film Judge Dredd, starring Sylvester Stallone and Diane Lane.

TVTA is pleased to present maximum thrill power images of the full 1995 loose set, including the impressively zarjaz ABC Robot, and Judge Dredd’s Lawmaster MK IV bike!

Judge Hershey and Block War Dredd.

ABC Robot and Fergie.

Judge Dredd Mega Heroes. Lawmaster Mark IV bike.

Judge Dredd Mega Heroes. Lawmaster Mark IV bike.

Judge Dredd Mega Heroes. Lawmaster Mark IV bike.

Judge Death.

Under City Perp and Squad Leader Judge Hunter.

Mean Machine Angel and Fink Angel.

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Carrera – slot car racing since the 1960s

Carrera’s origins can be traced back to 1920 when Josef Neuhierl started manufacturing tin toys in the Franconian town of Fürth, Germany.
In 1963, Josef’s son Hermann Neuhierl launched the Carrera Universal system – the first electronic 1:32 scale Carrera racetrack. It was an instant success. In 1967 the larger scale Carrera 124 continued the success and led the way for the brand to gain further popularity throughout the 1970s, ’80s and ’90s. To date, the company continues to manufacturer innovative slot car racing sets, and is a recognised leading brand around the world.

TVTA is pleased to present selected scans from the Carrera 2001 catalogue, plus Carrera print adverts from the 1970s and 1980s.

Carrera cover 2001 catalogue. France.

Carrera 2001 catalogue. France.

Carrera Evolution vehicles.

Carrera 2001 catalogue. France.

Carrera Evolution vehicles.

Carrera 2001 catalogue. France.

Carrera Evolution vehicles.

Carrera 2001 catalogue. France.

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27 book covers.

Tobermory and other stories. Saki. 1998. Cover Diana Ong / SuperStock.

Fondation Foudroyée. Isaac Asimov. 1983. Cover Hubert de Lartigue.

Death Comes For The Archbishop. Willa Cather. 1990. Cover Ann Gold.

We have you covered…

Today’s post features artwork spanning seven decades of book publishing – luxuriate yourselves in this selection of book covers plucked straight from the shelves of TVTA!

Some titles will be instantly recognisable, others quite obscure, some have been adapted for stage, film or television, but all are equal here in having wonderful covers to bind their tales.

Enjoy your book.


Thank you for staring longingly at the cover with us 🙂

All images scanned from books selected from the collection of TVTA.

Chip Kidd quote art courtesy of quotefancy.com

Babar the elephant

Babar the elephant is a fictional character who first appeared in children’s books in 1931 in France. Written by Jean de Brunhoff, Babar’s first adventure – Histoire de Babar – was a huge success and led to further stories being published. In 1933, Winnie the Pooh author A.A. Milne introduced Babar to British and American readers with an English-language translation – The Story of Babar.

The popularity of the adventurous little elephant has never waned since the 1930s, and today Babar continues to gather a huge and worldwide fanbase for his books, animated films, TV series, toys and merchandise. TVTA is pleased to present a selection of 1960s and 70s print adverts from the French comic Le Journal de Babar, along with other Babar related merchandise.

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1974 Planet of the Apes Board Game

Courtesy of fellow WP blogger TV SET GO the 1974 MB board game Planet of the Apes!

TV SET GO

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Happy New Yeats! Party like it’s 1999, in 1962!

Prince Magazine Special. 1985. Australia.

Happy new year vintage mates! Sorry we’re late and sorry we got the wrong year, but Wooof and I just got back from time travelling in 1982 watching Prince recording 1999, then we got lost in 1962 and found a cool book of poetry from W.B. Yeats, and then we got tangled up in a vintage space war between aliens and robots disputing a 3 billion year old moon made of chedder cheese and denim!

Anyway, we’re back now, so happy New Year one and all, and may all your dreams come to fruition!

Magic! She-Ra: Princess of Power. Shadow Weaver’s Magic Mirror. Ladybird. UK. 1986.

Here is the Yeats book of poetry, plus a poem of my own – in honour of someone who I dearly wish time would have allowed us a longer acquaintance.

W.B. Yeats Selected Poetry. St Martin’s Library. UK. 1962. Huguette’s copy.

Poem: Coffee with Huguette

Robber Death the inevitable thief, that hooded-faced reaper with grinning teeth –
If I’d have known he was coming so soon for Huguette,
I’d have ordered more coffee, and broken more bread.
If I’d have had just a wee bit more time to get to know Huguette,
I’m certain we would have shared lines of verse on paper
As blank as the faces that would watch us titter
At a table on a terrace in a city that would suit us.

If I’d have known… speaking in English tongues wrapped around French bread,
Coffee and caramel and sugar and biscuits,
Naming flowers and poets and abstract artists,
Naming food fit for queens and peasants and paupers –
From the coast of San Diego, Pau to Cork, Birmingham to the coast of Majorca.

Imagine my grief, Huguette, at the hands of Robber Death,
Breaking and entering and taking as he pleased; my grief –
A mere puddle of tears, compared to the wretched loss felt by your mother
Your son and daughter, and your grandson who you held in your hospital bed.
Your family wasn’t so much robbed – they were ruthlessly plundered.

Yet, Huguette, there are so many books of yours stood about, on shelves,
On desks, in funny old places, with their hidden treasures of curious bookmarks,
Clippings, photos, and your charming sketches – and always your name…
Inked on some page, top left, top right, doesn’t matter where, but you were there,
On that page, one time, in time, marking time, when you had the time,
Time, as we all believe we possess in teeming abundance, laid out before us,
Like sprawling sagas and epics penned for us.

If I’d have known… but, ah, too late, and now I wait for Robber Death to come for me
If he must, and in this moment of pity and my time-weary grief.
I shall not dread those creaking hinges as he pushes at my door,
Nor fear any red-faced gurning demons he sends to blast my losses; let them howl on,
His spiteful banshees and shrieking angels, for I will smite them with five good words
Sent from a beating heart: you will never rob my dreams.

Waiter… table for two on the terrace, please. Make that two coffees.
Ah. If I’d have known, dear Huguette, if only I’d have known,
We would have stayed all afternoon, and till the sun went down.

French coffee advert. Used as a bookmark by Huguette.

This book belongs to… Huguette.

L’Irlande article. Used as a bookmark by Huguette.

Magic! A.E. Waite tarot.


Post dedicated to Huguette Laporte.

Words and poem by the editor.


 

TVTA Christmas selection box 2019

Wishing all our vintage mates love, light, peace and happiness for the holiday!

Wooof and I and the rest of The Vintage Toy Advertiser team are all set for Christmas! Picture the scene – the fire is lit and roaring; the gramophone is playing Santa Baby by Eartha Kitt; brightly wrapped presents sit under the tree; Mrs Coldkettle the tea lady is dressed as an angel and has made a giant Christmas pudding full of vintage toys and little capsules of Baileys Irish Cream; Allesandro the pigeon who lives on our roof has hired a Hollywood snow machine to gently drop snow flakes past our window; Wooof is dressed as Charles Dickens and is busy reading us gruesome and spine-tingling Christmas horror tales by the light of his Hello Kitty lantern; and me, I’m dressed as a Christmas candle burning at both ends. But don’t worry, vintage mates, everyone at TVTA will for sure get Christmas day off – I certainly don’t want the staff sending not one but two ghosts to haunt the bycrikeyallmighty out of me like they did last year! Lesson learned.

Happy holiday folks. Sincere thanks to everyone who’s joined in the fun with us this year. It’s been a blast!