Author Archives: The Vintage Toy Advertiser

About The Vintage Toy Advertiser

Love late 20th Century pop culture? Then you’ll love it here! TVTA’s mission and passion is to digitally showcase as much vintage advertising as it can get its ink-stained fingers on … from toys, to film, to music, to comics, video games, fashion, food, drink and household goods. TVTA began life in 2010 as a French blog showing off French toy adverts. In 2011 the site moved to its current WordPress home and expanded to include international ads and paperworks that went beyond toys. Today the site is an ad-free, non-revenue platform aiming to serve as an excellent digital archive and resource. TVTA loves: time-travelling, books, poems, music and photography, comics, writing, art and design, peace, love, nature, fairies, the stars and space, nonsense, silliness, pizza… and movies that go well with pizza. And of course, vintage toys. If you like even just one of the aforementioned things then please feel free to join TVTA’s community of 20th century retro lovers!

19th and 20th century lithographs + angels, art and advertising

American Crescent Cycles par Winthrop Ramsdell 1899

La Tournée du Chat Noir par Thoéphile Steinlen. 1896. Tin plate.


Cats That Come Back. At a poster store in Montmartre you spent your final few euros on cards depicting the lithographic advertising styles of the late 19th and early 20th century. You took photos of the outside of the poster store, and had one taken of yourself and your youngest son, a part of you indulging in some late-afternoon fantasy that you were the proprietors of said store. What fun, surrounded by art originally intended to part one from one’s cash – and a hundred years later it’s still doing the same, only selling itself this time around. What a sale, what a fine boutique did those Parisian streets make for you. For it’s easy to get lost in the culture, art and spirit of expression when it surrounds you in all its breath-taking vibrancy. There is a deep yearning. A searching back through history to find a part of yourself you may recognise. Print advertising is consumerism’s cocky high art. A brassy exhibition of wonders. A sly yet alluring gallery that invites you inside. It’s everything you love and loathe in the same moment. You pitch these paper testimonials to commercialism with all the integrity and enthusiasm of a loving archivist. But you are also an artist. Those Paris streets and galleries and windows and walls whispered to your heart. Hell, sometimes they yelled at you, told you they remembered, recalled your angels & fey (born from the snippets and slivers of glossy ads in magazines in case you didn’t know), the exhibitions, the foreign shores, the hours spent holding brushes and conjuring colours. You sold it well, they said. You made an impression. You left a mark. People were happy. Sometimes that’s the least you have to do. From: The Artist and the Four Hats




Job par Alfons Mucha 1896

Job done?

For a bit

Too busy writing

To try and score another hit

It’s a circle you see

A merry go round

You jump on and off at certain points

feet touch the ground

Back up again

Always looking for those special connections


Palooka N° 5


Words, Angel & Fey artwork by the editor.
Colour Angels & Fey scans taken from Palooka issue 5.
Lithograph adverts scanned from commercial postcards and tin plates are shown for illustrative purposes only. No infringement of copyright is intended.
Cat count: we spotted at least 26 images of cats in this blog post. A new TVTA record!

Saturday night at the movies…

Japanese Chirashi movie posters – the Star Wars franchise and a continuing saga!

1982. Return of the Jedi. Teaser.


‘Chirashi’ eh? … he sounds familiar, was he one of Jabba’s henchmen, or an Ewok? 

No. A Chirashi is not a Star Wars character but a small double-sided poster handed out at cinemas in Japan to advertise upcoming movies. And TVTA is absolutely delighted to bring you one of the most comprehensive gatherings of Japanese Star Wars film posters this side of the galaxy! Featuring examples of every Star Wars film made to date and more bad puns than you can shake a Gaderffii stick at… this post is sure to have those nasty Imperials hot on our tails!

The Empire Strikes Back / Return of the Jedi. 1986 Double-feature theatre release.


Three-D-PO and Artoo-Won’t-Do

Among my favourites in my Star Wars Chirashi collection is this Phantom Menace 3D poster. Prior to the Disney purchase of Lucasfilm in 2012, George Lucas had intended to make 3D versions of all six films in the Star Wars Prequel and Original Trilogies. The idea was put on ice in favour of concentrating on ‘rebooting the franchise’ with Episode VII and other new films. Hence, only one of the first six films made it as a 3D cinema release – The Phantom Menace in 2012.

2012. The Phantom Menace 3D.


A long time ago in a gallery far, far away

I need to add something for the 2008 animated release The Clone Wars, and I’m yet to find anything for the infamous Star Wars Holiday Special or the two Ewok films – Caravan of Courage: An Ewok Adventure and Ewoks: Battle for Endor. If any of these turn up I’ll be sure to include them along with the forthcoming releases… with episode XI scheduled for December 2019, a third instalment of the standalone Star Wars Story in 2020, and talk of future new-character trilogies – this gallery is destined to cause a great disturbance in the force!

That’s no moon… it’s TVTA!

As always, thanks for looking 🙂 Click the images below to make bigger.



 

Squeeze ‘n’ Squeak toys

Squeeze ‘n’ Squeak, aka Les Petits couin-couin (France), Quietschfiguren (Germany) and Piepfiguren (Netherlands) was a line of character-themed vinyl squeaky toys sold by the Playcraft company. Aimed at the pre-school market, characters included well-known favourites from the world of Disney, the Mr. Men by Roger Hargreaves, Miffy and friends by Dick Bruna, and two ‘pullalongs’ Ernie Engine and Freddie Fire Engine.

Each Squeeze ‘n’ Squeak was packed separately in poly bags for displaying on hangers in the toy shop or in special presentation boxes supplied by Playcraft. The following images are taken from the 1980 Fair-Play catalogue, France.

Thank you for squeaking with us  🙂

Darda Motor 1986

In 1970 Helmut Darda of Germany invented a tiny interchangeable toy car motor and named it the ‘Darda Motor’. The motor could be inserted into a number of different vehicle types and was ‘wound up’ by rolling it back and forth by hand then releasing it. No batteries were required or electricity to power it. Vehicles could run on almost any surface but were given their own special track system called ‘Darda Tracks’ which were sold individually or in sets. Darda designed the system so that elaborate circuits could be created both horizontally and vertically in seemingly endless configurations limited only by your own imagination and how much track you could afford.

Among the typical vehicles you might expect to see such as road, rally and emergency, Darda produced some fun and unique models like dragsters, beach buggies, a mouse(!), a skateboarder, a rocket, and even a replica of Michael Knight’s KITT from the US television series Knight Rider.

The 1986 German catalogue from which these scans are taken show the classic ‘Darda-Motor’ system (red) as well as the updated ‘Darda-Stop-Motor’ (blue) – a new development at the time which allowed vehicles to be wound up but not activated to go until another vehicle had ‘tapped’ them from the rear. This added a new element to racing as cars could now ‘tag’ each other at different points of a race.

Darda is still made and sold to date, and one of the great things about it is that all current vehicles, motors and tracks can be fully integrated with their vintage counterparts. Add to this that no batteries or electricity is ever required, and that there is a seemingly endless combination of track layouts to be made, and Darda takes quite some beating.


Darda Track Sets


Darda Vehicles


Darda Accessories


Sources:

Darda Motor 1986 catalogue, Germany. Scans made by TVTA.

Website: DardaRacing.com


Thanks for looking 🙂

The Ups and Downs of the Cat

“Wooof, please stop jumping up and down on top of the scanner,” I said to the office cat this morning. “Look what you’ve gone and done to our advert for ‘Splash Out’. I’m going to have to scan it again now!”



“It’s not me!” replied the cat. “It’s this new Yo-Yo I bought from the toy shop in town. It seems to have a mind all of it’s own!”

“Yo-Yo you say? That reminds me, I need to scan a couple of Yo-Yo adverts I found in the archives – if you’ve quite finished destroying the office equipment?”

“No worries,” said the cat. “I’ll go practice my Yo-Yo skills in the garden.”

“Not too close to the greenhouse though, eh?”

“Do you think I’m that daft?”

Later … Smash! Tinkle! Shatter! Meeeowwwlll!


1980s Coca-Cola and Fanta Yo-Yos by Russell

In other Up and Down news…
R2-D2 defies gravity, C-3PO keeps his feet on the ground …

Illustration by David Kawami from The Star Wars Question and Answer Book about Space. 1979.

Q: What cool thing happens when you cross a video game icon with bubble gum and pocket money? 
A: The Pac-Man Bubble Gum Money Box! (I so want one of these!)

Hamleys. UK. 1983.

Oops! Putting your foot in it …

Hamleys. UK. 1983.

Nadia and her gymnasium

Ets De Neuter. 1995. France.

Make friends … yes 🙂

Junior Sales Club. 1974

The Whizz Kids Guide, How To books

Star Wars Weekly. UK. 1979.

Big Jim, Big Josh, Big Jack, Dr. Acero

Congost catalogue. 1977. Spain.

Crashback – crushable and expandable vans on command! 

More Fun From Kenner. US. 1997.

XRC by Tonka

More Fun From Kenner. US. 1997.

Here be dragons …

Hamleys. UK. 1983.

That’s all for now vintage mates. I’m off to buy new window panes for the TVTA greenhouse. Wooof’s off to Yo-Yo lessons for cats. See you soon 🙂