Author Archives: The Vintage Toy Advertiser

About The Vintage Toy Advertiser

Love late-20th Century pop culture? Then you’ll love it here! The Vintage Toy Advertiser began life in 2010 as an obscure blog showcasing French toy adverts from the 1970s and 1980s. In 2011 we moved to our current WordPress home and shifted up a few gears to incorporate a more international and wider-reaching flavour. Today, TVTA’s mission and passion is to document and digitally showcase as much vintage advertising as we can get our ink-stained fingers on… from toys, to film, to music, to comics, video games, household goods, food and drink promotions and fashion! We have a scanning room… we have archives… we have an office cat called Wooof! We like to go time-travelling, especially to the 1970s and 80s! We love coffee and chocolate, writers, designers and artists, peace, love, disco, space, nonsense and silliness, magazines, comics and Christmas catalogues. We also love pizza, and movies that go well with pizza! If you like even just one of the aforementioned things then please feel free to join our growing TVTA community of 20th century retro lovers! Thanks for stopping by, Paul Ford. TVTA.

Latest vintage Star Wars ads

Representing merchandise as advertised in Italy, France, Germany, UK and the US.

Radio Control R2-D2. Italy.

Italy. 1979. Radio controlled R2-D2. In Italy this droid was called C1P8.

Star Wars toys. France.

France. Castors Juniors. 1979. Featuring models and action figures from both the small and large size lines. Plus… how often do you see a vinyl and cloth cape Jawa pictured together?

Star Wars Palitoy catalogue page from Hamleys. UK.

UK. Hamleys. 1983. Featuring vehicles for the 3.75 inch action figure line.

Star Wars model kits. Germany.

This 1979 Kenner Germany ad reads “Hello model fans”. It features Darth Vader’s TIE Fighter, the X-Wing Fighter, and our two favourite droids. The photo of the X-Wing vehicle appears to be the electronic toy meant for the 3.75 inch action figures and not the model kit version. It is not uncommon to see vintage Star Wars toy ads substituting certain products with others. My idea is that sometimes the foreign (to US) license holder had to make do with whatever images or products were sent over by parent company Kenner from the US. In other cases we may also catch sight of prototype versions, which were the only images available at the time prior to a toy’s actual release.

In the case of French license holder Miro-Meccano, which in 1981 ran a spectacular “saynettes” ad series, a mixture of toys were used to create perspective. Here we see a small scale die cast X-Wing in the background, with the bigger 3.75 inch action figure Landspeeder in the foreground.

Star Wars Denys Fisher model kits competition. UK.

Star Wars Weekly. 1978. This UK competition offered the chance to win one of 40 prizes for Denys Fisher licensed Star Wars models.

Return of the Jedi SnapFix models. Airfix. UK.

UK. Hamleys Christmas Book. 1983.

Boots stores model kit products. Airfix. UK.

UK. Eagle. 1983. I remember Star Wars toys being on sale in UK toys shops and newsagents but not in Boots – which is a high street chemist that still exists today. This ad from 1983 shows that Boots did indeed stock some toys, and gives mention to Star Wars.

School stationery prize competition, Helix. UK.

UK. Star Wars Weekly. 1978. The Star Wars Helix brand has always been popular in the UK collecting world, and items can command high prices. One of the most popular and perhaps rarest of Helix items is the Death Star Pencil Sharpener – which is mentioned here as a lowly “runners up prize”.  If only we knew back then how desirable those little pencil sharpeners would one day become!

Eagle comics Return of the Jedi sticker album offer. UK.

Eagle comics. UK. 1983.

Eagle comics Return of the Jedi free stickers. UK.

Eagle comics. UK. 1983.

Atari Return of the Jedi Death Star Battle. Parker Brothers. US.

US. Alpha Flight. 1983.

Intellivision and Atari cartridges by Parker Brothers. UK.

UK. Hamleys Christmas Book. 1983.

That’s all for now. Please check out our Star Wars section beneath the banner for the best international Star Wars vintage advertising this side of the galaxy! Thanks for looking!


Danish Retro (Pt 4)

Welcome to the fourth part of Danish Retro. In this edition we look at some half-page adverts found in comic books in Denmark in the 1960s, 70s and 80s.

Part Three can be seen here


Lagerman Caramel Bars. 1969.


Dandy Chewing Gum. 1970.


Kellogg’s Rice Crispies. Pif Paf Puf (Snap Crackle and Pop). 1967.


Sun-Maid Raisins. 1980.


Kellogg’s Stamp Collector Offer. 1970. Frimærkesamler


Matchbox. 1967.


Cowboys and Indians. 1969.


Corgi Farms. Porsche and Lotus. 1967.


Corgi Batmobile and Batboat and Chevrolet Stingray. 1967.


Corgi Transporter. 1967.


Britains. 1970.


Board Games. 1987.


Disney and MOTU Storybook and Cassettes. 1987.


Disney and MOTU Storybook and Cassettes. 1988.


Playmobil. 1980.

Thanks for looking  🙂

Monchhichi / Chic-a-boo / Kiki / Bølle

“Don’t make a monkey out of me”

The cute thumb-sucking plush monkey called Monchhichi was created by the Japanese Sekiguchi Corporation in 1974. The doll came in male and female form with a wide range of clothing and accessories available. Other characters included two Grandparents, a Policeman, a Guardsman, and the “Friends of” series such as Kitty-boo the cat, Hoppy-boo the rabbit, Larry-boo the lamb and Honey-boo the bear.

In the UK and US the doll was renamed Chic-a-boo. In France as Kiki, in Italy Mon Cicci, in Denmark Mon Chhichi then later Bølle, in Hungary Moncsicsi, and in Spain as Virkiki. As well as dolls, Monchhichi also appeared in a number of TV series, music recordings, and household items, including a range of special pencil toppers given away in French washing powder packs – which we will take a look at later in this post.

Denmark. Note here the doll is named ‘Mon Chhici’, a difficult pronounciation for many Danish kids. The name was later changed to Bølle.

Denmark. Bølle.


KIKI Pencil Toppers

Kiki pencil toppers that were given away free with Bonux washing powder in the eighties

Kiki pencil toppers that were given away free with Bonux washing powder in the eighties

Kiki: bright colours and varied costumes

Kiki: bright colours, costumes galore and interesting accessories from surfboards to puppies to a fish!

Who's your favourite Kiki? Mom, can you please buy another box of Bonux?

Who’s your favourite Kiki?


KIKI 45 RPM record

La chanson de Kiki, 45 RPM record, 1978

La chanson de Kiki, 45 RPM record, 1978

Do you recognise any of these Kikis? Back cover of record sleeve shows some of the Kiki dolls available at the time.

Do you recognise any of these Kikis? Back cover of record sleeve shows some of the Kiki dolls available at the time.

"C'est mon Kiki!"

“C’est mon Kiki!”

1981 advert for the record

France. Pif Gadget. 1981.

That’s all for now vintage ad fans, thanks for looking!

Happy birthday to the editor, and RIP Harry Dean Stanton

Oh Leia! The princess perils of partying!

It’s my birthday today and I’m a little hungover – not from partying you understand; yesterday I worked my third eleven-hour shift in a row, and then spent five hours working on my novel way into the wee hours (Way Into the Wee Hours is not the title of it by the way). Apologies for any splelling errors – I will never proof read this, ever, and our sub editor long ago eloped to Scotland with the photocopier repair guy. Ah, I love an office romance. Apologies too if the following ads make little sense, but then things don’t always make sense at TVTA, which is absolutely fine, according to Wooof.


The day started off with some nice pressies and cards, but also with the sad news that actor Harry Dean Stanton died. I absolutely love his work with David Lynch, and also his roles in Alien and Pretty in Pink. RIP man!

Alas, there’s nothing in the TVTA archives to represent Harry Dean, other than this cool Japanese Chirashi of Alien in which HD played the character Brett.


In other hungover vintage news…

Feeling scummy? Then you will need Skummy bar! Excellent for long days and late nights, and a guranteed Dolphin to drag you merrrilly into Christmas!


For that lingering hungover feeling…

Try Trill.

Seems to work for budgies! (Please stand on your head to view pic correctly).


Works for Harvey too!


Rufus! Get ootay ma heed! The last thing you need when hungover is a skateboarding cheese with a turd-shaped hairstyle zooming around in your head!


Kaboom!

TVTA is most definitely going to try and find one of these at the next flea market we go to, and turn it into a time machine! And our first stop? 1967…


We will party like it’s 1967!!

Thanks for looking. Happy birthday everyone around the world!

The Karate Kid

Wax on … Wax off …

Denmark. 1988.

The Karate Kid action figure line was released by Remco in North America in 1986. Based on the 1984 film of the same name, the line consisted of figures with a special ‘Tri-Action’ feature that enabled them to perform karate chops, twists and kicks. A handful of action playsets were also produced in which scenes from the film could be recreated.

Our featured advert above comes from Denmark, and shows the Attack Alley and Training Centre playset along with characters and accessories.

Comic Book Mini Adverts

Introducing a selection of international mini adverts for comic books. These quarter-page and half-page ads were found between strips in the pages of popular 70s and 80s comics. Featuring publications for Human Fly, Buck Rogers, Star Trek, Zorro, Micronauts, Spider-Man, Superman, Tarzan,  Sesame Street, Planet of the Apes, Star Wars, Doctor Who, Space 1999, Humbot and 2000 AD.


France. 1980.

France. 1980.

France. 1980.

Denmark. 1980.

UK. 1978.

UK. 1984.

France. 1980.

France. 1980.

France. 1980.

France. 1980.

France. 1980.

UK. 1975.

UK. 1978.

UK.1984.

US. 1976.

France. 1979.

UK. 1980.