About The Vintage Toy Advertiser

The Vintage Toy Advertiser. TVTA’s mission is to digitally showcase 20th century advertising and other printed materials which have helped shape pop culture across the years - from toys, to books, to film, to music, to comics, video games, fashion, food, drink, and much more! TVTA began life in 2010 as a French blog documenting French toy adverts. In 2011 the site moved to its current WordPress home and expanded to include international printed materials that went beyond toys. Today the site is an ad-free, non-revenue platform aiming to serve as an excellent digital archive and resource. TVTA is: Ford (Editor) and Wooof (Office Cat extraordinaire).

Latest ads – 1970s to 1990s

Greetings vintage mates! TVTA is pleased to present an international selection of print advertising featuring toys, games, bicycles and other goodies, as seen in the pages of comics and catalogues between 1977 and 1998.


Ricochet Racers and superhero shields. The Superhero Book Of Goodies. 1977. US.


Lotte / Petra dolls. Anders 20. 1978. Denmark.


The Bridgenorth Stamp Company. Anders 20. 1978. Denmark.


Raleigh Ultra Burner BMX. Autumn Bargains 1986. UK.


Dream Girl USA. Speelboom Club Journal 2. 1987. Netherlands.


Dream Girl USA. De Speelboom N°3. 1987. Netherlands.


Exin Basket. Exin Catalogue. 1988. Spain.


Ertl Toy Tools. Dad’s Little Helper. 1990.


Ertl Toy Tools. Dad’s Little Helper. Drill playset. 1990.


Extreme Dinosaurs.
Mattel 1998 Maroquinerie et Papeterie catalogue. France.


Oui-Oui (Noddy). Mattel 1998 Maroquinerie et Papeterie catalogue. France.


Oui-Oui (Noddy). Mattel 1998 Maroquinerie et Papeterie catalogue. France.


As always, thanks for looking!

So much style! Pénéla N°12, 1968.

Cover. Pénéla No 12. April, 1968.

Pénéla was a monthly French women’s magazine dedicated to fashion, style, beauty, home and garden decor, cooking, design and the arts. The magazine was published throughout the 1960s and early 1970s and was presented in a library format with indexed sections. Alongside the many wonderful photos found inside a typical issue, Pénéla featured illustrations to accompany famous poems, quotes and short stories.

TVTA is pleased to present issue N°12 from April 1968, as part of its series featuring selected scans from various Pénéla issues.

Victor Hugo. Pénéla No 12, April 1968.

Pénéla No 12, April 1968. Illustration by Christiane Neuville.

Pénéla No 12. April 1968. Illustration by Jacques Taillefer.



Advert: Classical Music Treasures, vinyl record. Pénéla No 12. April 1968.

Advert: Bisquit Cognac. Pénéla No 12. April 1968.

Advert: Opel Olympia. Pénéla No 12. April 1968.

Pénéla No 12. April 1968.

Pénéla No 12. April 1968.

Pénéla No 12. April 1968.


Look out for more scans from Pénéla magazine coming to TVTA soon!

So much style! Pénéla N°13, 1968.

Cover. Pénéla No 13. May 1968.

Pénéla was a monthly French women’s magazine dedicated to fashion, style, beauty, home and garden decor, cooking, design and the arts. The magazine was published throughout the 1960s and early 1970s and was presented in a library format with indexed sections. Alongside the many wonderful photos found inside a typical issue, Pénéla featured illustrations to accompany famous poems, quotes and short stories.

TVTA is pleased to present issue N°13 from May 1968, as part of an upcoming series featuring selected scans from various Pénéla issues.

Ronsard. Illustration by B. Chartres.

Illustration by Coline.

Illustration by Christiane Cardinale.

Advert: Calor hair irons.

Advert: Sartel sewing accessories. Pénéla No 13.

Advert: Boom-Mince slimming clothes. Pénéla No 13 May.

Photo: Jean Daniel Lorieux/Aarons.


Look out for more scans from Pénéla magazine coming to TVTA soon!

Thriller Classics 1000 piece jigsaw!

I couldn’t resist buying this jigsaw puzzle collage of classic thrillers posters. The images and graphics were a ‘thrill’ to complete, as well as to personally tick-off the films I’d actually seen… plus any of their remakes!

The hardest part was the central King Kong image. The easiest part was making the film titles. The puzzle is made by Clementoni of Italy, and comprises sturdy pieces with quality printing. Chapeau to the artist who created the collage! I love the inclusion of the Clark bar and Milky Way chocolates, the 3D glasses, and King Kong with his popcorn!

How many of these thriller classics have you seen? And how about their later remakes, or film and TV inspired by them?

Thanks for looking 😎