Author Archives: The Vintage Toy Advertiser

About The Vintage Toy Advertiser

Love late-20th Century pop culture? Then you’ll love it here! The Vintage Toy Advertiser began life in 2010 as an obscure blog showcasing French toy adverts. In 2011 TVTA moved to its current WordPress home and began developing a more international style. Today, TVTA’s mission and passion is to digitally showcase as much vintage advertising as it can get its ink-stained fingers on… from toys, to film, to music, to comics, video games, fashion, food and drink promotions, and household goods. TVTA has a scanning room… archives… an office cat called Wooof… and numerous faulty time machines. In no particular order TVTA likes time-travelling, the 1970s, 80s and 90s, coffee, chocolate, books, comics, writing, art and design, music and photography, peace, love, nature, the stars and space, nonsense, silliness, Christmas catalogues, pizza… and movies that go well with pizza! Oh, and of course vintage toys! If you like even just one of the aforementioned things then please feel free to join TVTA’s community of 20th century retro lovers!

Latest toy ads just in

TIMELINE: 1978, 1979, 1980, 1982, 1985. TOYS: DC Superhero cars, Golden Girl action figures, Karl May action figures, MOTU merchandise, Die Cast cars, Playmobil figures. MANUFACTURERS: Corgi, Mattel, Siso-Trend, Bburago, Inventive Concepts. COUNTRIES: US, Germany, Netherlands.

US. Weird War Tales. 1980.

Germany. 1985.

Germany. 1978.

Germany. 1982.

Germany. 1982.

US. Weird War Tales. 1980.

US. Weird War Tales. 1980.

Netherlands. 1979.

Broken Devices and Vinyl Albums

RIP the TVTA computer which died this weekend. I’d planned some 70s and 90s toy ads but these’ll have to wait for next time when we get a replacement device and reinstall our scanner.

In the meantime Wooof managed to locate our dinky old office netbook to keep things running. Stored in the files we found pics of some of my vinyl record collection, making today’s post an emergency rock’n roll LP cover takeover!

Enjoy the galleries, some truly amazing artwork and photography 🙂





In the 1980s this was my search engine for rock music …

And so was this …

Some industry ads from Kerrang issue 100 US Launch Edition

Vertigo Records. I don’t think the label would get away with an ad like this nowadays.

Play at 78 RPM!

Thank you for spinning with us 🙂

Rahan – French Prehistoric Comic Book Hero

Rahan was a prehistoric lone-warrior who wandered the earth on a journey of self-discovery and to help others. He made his first appearance in 1969 in the French comic book Pif Gadget then went on to feature in his own albums. Such was the character’s popularity in France that an action figure was licensed by Group Action Joe, the French version of G.I. Joe / Action Man. Pif Gadget gave away a number of Rahan toys as ‘gadgets’ in some of their issues. Rahan was also adapted into two animated TV series (1986 and 2006).

Pif Gadget. 1981.

Pif Gadget. 1981.

Pif Gadget. 1982.

Pif Gadget. 1982.

Pif Gadget. 1982.

Pif Gadget. 1977.

Pif Gadget. 1981.

Pif Gadget comic character, Rahan, gets his own action figure courtesy of Group Action Joe – the French version of Action Man! PIf Gadget. 1978.

Pif Gadget. 1978.


 

Valentide

Valentide. Part I.

There is a distance. A gulf. Water, water, everywhere…

Uncharted seas treacherous as tyrants clinging to power,

Or familiar shipping lanes, precious days, favourable winds.

We navigate small islands, atolls, pause to watch ancient, mystical whales.

We dive and weave with playful dolphins, float on our backs and listen

To tales of mer-people and sea-monsters and pirate-fleets

As told to us by wise old turtles.

Once we saw a ghost ship – its crew a band of bleached-boned skeletons,

They blasted us with spectral cannonballs

Launched from the rotting boards of their phantom galleon.

We fled those shrieking ghosts and sailed on by,

Sometimes calling on deserted islands of pure and absolute paradise.

It is here, once, I saw your soul. Did you see mine?

Then one night a storm, unbelting itself and lashing us with its wet black leather.

Plunging us below then tossing us in the air – three, four, maybe five times…

Until we sank,

Became separated.

Our lifeboats were poor yet somehow sustained us. And what happened to our crew?

Some deserted us and jumped overboard. Some died. Some remained faithful.

Ultimately it was just you and me. Alone. Alone we drifted. On two different boats no bigger

Than matchsticks in the grand sea of things. Did you think of me as I thought of you?

Parched, sun burnt, salt in our hair and eyes like apocalyptic dust. We survived.

God. How on earth (or rather, on water) when I am such a poor sailor, and your captaincy

Is sometimes questionable?

But survive we did.

And though there was, sometimes still is, and maybe will be for much a long time

An ocean of distance to separate us,

Tides will always bring us together again.





Valentide. Part II.

On a bench somewhere, sometime, not long ago, someone wrote ‘I love you’. It wasn’t me, and it wasn’t you, but we borrowed those words and made them our own for just a moment. On dry land we shake off water and tuck in our fins. Retract our tails. Fold up our sails. Moored. Docked. We traipse the city and village and town, lost among others, surrounded by concrete and stone and things made of metal. They say we look small here. Maybe we do. But to me you will always be a giant. Je t’aime. Words borrowed from a wooden bench that looks out to the sea and back again.



Words and photos by the editor.

Adverts scanned by TVTA and Jaltesorensen.

Boatniks. 1970. Denmark; Moby Dick. Pif Gadget. 1982. France; Playmobil. 1979. Denmark; La Mauny. Geo. 1992. France; Sea-Monkeys. Fix Und Foxi. 1984. Germany; Canon Noir. Pif Gadget. 1979. France; Weird War Tales. 1975. US; Lego. 1989. Denmark.


 

Non-toy ad Tuesday – Valentine Office Cats

St. Valentine’s Day is almost upon us, and it’s right about now Wooof starts receiving in the post more ‘Valentine’ mail than we do adverts and catalogues combined. Honestly, this morning when I arrived at the front door of TVTA Towers I nearly broke an ankle tripping over Wooof’s fan mail. Not that I’m jealous or anything. The last time I received a Valentine card was when I time travelled all the way back to the Romantic Era to pick up a fine tapestry made for me by a most charming and aspiring poet. The tapestry weighed a ton, and sadly it disintegrated upon re-entry to the 21st Century. But it’s the thought that counts.

Wooof asked me to post up some items from his ‘cat collection’ before he departed for three days of Valentine pampering at the Kool Kitty Jazz Spa in town.

Here you go cat lovers… miaou… miaou .!

Theophile Alexandre Steinlen. Collection du Chat Noir. 1898.

Quinquina Dubonnet. Jules Cheret. 1896.

Une Vie De Chat / A Cat’s Life (A cat in Paris). Japan. 2012.

Une Vie De Chat (reverse)

The Celtic Animal Oracle. Franklin and Mason. 2003. Vega.

Lisette. 1946. France.

Cat Fancy. Feb 2015.

Cat Fancy. Feb 2015.

Les Aventuriers du Micromonde. Pif Gadget. 1982.

Sunday Pictorial. 1926. UK.

Film Review. 1979. UK.

Cake-tastic… four new Hostess Superhero ads

Heading straight to TVTA’s Hostess Twinkies, Fruit Pie and Cup Cakes collection are these four fab ads featuring feisty face-offs between Batman VS Catman, Hawkman VS Golden Raven, Green Lantern VS a giant ice boulder, and Green Arrow VS a broken tram.

US. Weird War Tales. 1980.

US. Weird War Tales. 1980.

US. Weird War Tales. 1980.

US. Weird War Tales. 1980.