Category Archives: ABBA Dolls

ABBA Dolls by Matchbox

Swedish pop legends ABBA didn’t escape the eye of the toy industry. In the 1970s, British company Matchbox launched a set of dolls based on Agnetha, Benny, Björn and Anni-Frid. The dolls measured 23 cm (9 inches approx) and came with their own costumes. Additional costumes were available to buy separately. The dolls were sold in the UK and other European countries. The below ad is from Denmark, 1978.

Denmark. 1978.

Matchbox made a great job of designing the clothes, even reproducing the famous ‘cat suits’ of Agnetha and Anni-Frid.

ABBA in cat suits, Bengt H Malmqvist. This well-known picture is taken at the Swedish Television building at Gärdet in Stockholm. Owe Sandström designed the wonderful cat suits worn by Anni-Frid and Agnetha. Photo and info taken from abbathemuseum.com

Bonus trivia: so far as TVTA is aware, ABBA is the only group with a palindromic name to score a hit with a palindromic title, namely SOS.