Curious. Does anyone else think the mountain race track peak looks like Batman?
Art vs Photography and the two combined
I’ve mentioned before that some of my favourite toy advertising images come from the 1960s and 1970s. This is because many products back then were advertised using original art – often drawn by in-house company artists, rather than the product photography style which became popular in the years that followed. That’s not to say photograph adverts were employed pre-1980s, they were, but perhaps it was cheaper to produce ad materials with drawings rather than photos back then?
The following images from the 1971 Matchbox Collectors Catalogue illustrate perfectly, and with some charm, how products might capture the imagination of the buyer when rendered as art. As well, some images feature both art and photography. The ideal mix, perhaps.
Cover. Matchbox Collectors Catalogue. 1971. France.
Matchbox Speed kings. 1971.
Matchbox Autopark. 1971.
During the 1970s GAF, the manufacturer of View-Master, entered the toy market with a range of games incorporating 3D viewers and reels. One of these was a race game that had the novel idea of using Matchbox cars as playing pieces. What makes this product of interest is the fact that some of the cars included were exclusive to the set and were not available separately, resulting in them being among the rarest Matchbox models of all time.
The Vintage Toy Advertiser 