1971 die-cast models and art from Matchbox

Curious. Does anyone else think the mountain race track peak looks like Batman?

Art vs Photography and the two combined

I’ve mentioned before that some of my favourite toy advertising images come from the 1960s and 1970s. This is because many products back then were advertised using original art – often drawn by in-house company artists, rather than the product photography style which became popular in the years that followed. That’s not to say photograph adverts were employed pre-1980s, they were, but perhaps it was cheaper to produce ad materials with drawings rather than photos back then?

The following images from the 1971 Matchbox Collectors Catalogue illustrate perfectly, and with some charm, how products might capture the imagination of the buyer when rendered as art. As well, some images feature both art and photography. The ideal mix, perhaps.

Cover. Matchbox Collectors Catalogue. 1971. France.

Matchbox Speed kings. 1971.

Matchbox Autopark. 1971.



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View-Master / Matchbox Grand Prix Game

Greetings vintage mates. Check out fellow WP blogger Mike Pigott’s excellent die cast toys and models site. The following reblog ticks three boxes of some of my favourite toys: the View-Master, die cast cars, and board games 🙂

Mike Pigott's Diecast Toys & Models

Mike Pigott looks at a rare game that combines a board, a View-Master viewer and reels and four Matchbox Superfast cars.

Viewmaster Game BoardDuring the 1970s GAF, the manufacturer of View-Master, entered the toy market with a range of games incorporating 3D viewers and reels. One of these was a race game that had the novel idea of using Matchbox cars as playing pieces. What makes this product of interest is the fact that some of the cars included were exclusive to the set and were not available separately, resulting in them being among the rarest Matchbox models of all time.

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Matchbox Collectors’ Catalogue 1986/87

Presenting scans from the 1986/87 Australian edition of the Matchbox Collectors’ Catalogue.


Gallery 1 – Matchbox 1-75 range


Gallery 2 – Matchbox Convoy Range, Action Sets and Team Matchbox


Gallery 3 – Matchbox Models of Yesteryear


Gallery 4 – Matchbox Junior Collectors’ Club, Matchbox Calendars, Matchbox toys



Thanks for looking 🙂

Matchbox military vehicles

“M.K.” is the only artist I can see credited among these 9 superb French print adverts for Matchbox military vehicles from the 1970s. The artwork successfully captures the dynamics of land, sea and air combat as Matchbox explored the theme of war through their popular model kits and die cast lines like Sea-Kings, Battle-Kings and Sky-Busters.

Matchbox Spitfire model kit. Artist signature “M.K.” in bottom left.



thanks for looking 🙂