Tag Archives: 1980s toys

MOUSETRAP… turn the crank and snap the plank

Mousetrap is a board game from the Ideal toy company that was produced in 1963. It’s gameplay can be perhaps best summed up by one if its advertisement jingles from the 1990s:

“Just turn the crank, and snap the plank, and boot the marble right down the chute, now watch it roll and hit the pole, and knock the ball in the rub-a-dub tub, which hits the man into the pan. The trap is set, here comes the net! Mouse trap, I guarantee, it’s the craziest trap you’ll ever see.”

The pic below shows a 1972 Ideal catalogue page.

UK. Ideal Catalogue page. 1972.


1980 advert showing the French version of the game known as Traque-Souris.

Pif 608 1980 Mouse Trap Traque Souris Idealwm

France. Pif Gadget. 1980.


 

Danish Retro (Pt 2. Playmobil)

Welcome to the second part of Danish Retro.

In this edition we look at 1970s and 80s Playmobil, as advertised in comic books from Denmark.

Big thanks once again to our guest image contributor Jaltesoren. Part One can be viewed here

Denmark. 1989. Image supplied by Jaltesorensen.


Denmark. 1987. Image supplied by Jaltesorensen.


Denmark. 1982. Image supplied by Jaltesorensen.


Denmark. 1978. Image supplied by Jaltesorensen.


Denmark. 1979. Image supplied by Jaltesorensen.


Denmark. 1981. Image supplied by Jaltesorensen.


Denmark. 1978. Image supplied by Jaltesorensen.


Denmark. 1983. Image supplied by Jaltesorensen.


Denmark. 1978. Image supplied by Jaltesorensen.


Denmark. 1981. Image supplied by Jaltesorensen.


Denmark. 1984. Image supplied by Jaltesorensen.


Look out for another installment of Danish Retro coming soon!

Thanks for looking.


 

Danish Retro (Pt 1. Lego)

“What have you got there?” I asked Wooof this morning, as he emerged from the mail room. “More bills? Eviction notices?”. “Nope,” replied the cat, “it’s a bunch of new ads… all the way from Denmark.”

We’d like to say a big thank you to TVTA reader Jaltesorensen for offering to share with us almost a hundred vintage Danish adverts from the 1970s, 80s and 90s! As a fan of Danish advertising, and with the site peppered with dozens of examples from my own collection, the chance to add even more is a pleasure and delight. So… it’s straight off to work for the office cat and me, as we make for the editing room to post up part one of what will surely be a three-parter of Danish vintage delights.

And we promise this time there’ll be no crazy clown ads to kick things off!

Cue editing room sounds…

… sounds like…

Sturr… sturr… nummer…

Sturr… sturr… nummer…

Sturr… sturr… nummer…

 

Bubble Gum. Denmark. 1987. Image supplied by Jaltesorensen.


Smarties. Denmark. 1991. Image supplied by Jaltesorensen.


Oops, sorry, we accidently lied about the clown adverts.

Moving on, part one of our Danish Retro will focus on Lego.

Denmark is the home of Lego, and we begin with two ads for Fabuland sets. According to the good folk over at Brickipedia Fabuland was a Lego theme that ran from 1979 to 1989. The theme included sets depicting the land of Fabuland, and introduced us to characters built of humanoid bodies with animal heads.

Fabuland by Lego. Denmark. 1979. Image supplied by Jaltesorensen.


Fabuland by Lego. Denmark. 1980. Image supplied by Jaltesorensen.


Next up,

Wizards, pirates, knights, Robin Hood, the wild west, and other sets…

Lego medieval / fantasy sets. Denmark. 1986. Image supplied by Jaltesorensen.


Lego pirate sets. Denmark. 1989. Image supplied by Jaltesorensen.


Lego pirate sets. Denmark. 1991. Image supplied by Jaltesorensen.


Lego knights / medieval sets. Denmark. 1987. Image supplied by Jaltesorensen.


Lego knights / medieval sets. Denmark. 1987. Image supplied by Jaltesorensen.


Robin Hood.

Was ever there a legend that took from the 1%, and gave to the many not the few?

Lego Robin Hood. Denmark. 1988. Image supplied by Jaltesorensen.


Lego wild west sets. Denmark. 1976. Image supplied by Jaltesorensen.


Lego sets various. Denmark. 1982. Image supplied by Jaltesorensen.


Rumfart!

Stop giggling at the back. Rumfart means space exploration.

As some of our readers know, Wooof and I groove on space exploration. Anything space-y is always a bonus at TVTA. Lego released some amazingly cool space sets throughout the 1980s. TVTA already has a galaxy of these ads in our LEGO section, now we can add these four beauties. I mean, just look at the care taken to create these stunning dioramas.

Lego space sets. Denmark. 1987. Image supplied by Jaltesorensen.


Lego space sets. Denmark. 1988. Image supplied by Jaltesorensen.


Lego space sets. Denmark. 1983. Image supplied by Jaltesorensen.


Lego space sets. Denmark. 1989. Image supplied by Jaltesorensen.


We end part one of Danish Retro with two ads from a Lego line I had never heard of.

If only Lego made jewellery…

Well, they did. Briefly. Brickipedia says the line was called Scala, and featured jewellery and beauty accessory sets which were primarily aimed at younger girls.

Lego Scala. Denmark. 1979. Image supplied by Jaltesorensen.


Lego Scala. Denmark. 1980. Image supplied by Jaltesorensen


That’s all for now. Look out for Danish Retro part two coming soon!

Thanks for looking.


Late editorial: No vintage clowns were harmed in this TVTA Danish special. Suggested reading: A State of Denmark by Raymond Derek (1970). News recap: Bargain Basement Brexit Britain Windows XP Govt Greatest Hits 2017 Now That’s What I Call Shite featuring the hit twoones “in strong and stable we trust”, “We will screw you over”, “Give us your money tossers” and “the people have decided!”. Elsewhere, a ferret-headed North American bod in a suit, nods in approval. Elsewhere, France fends off its own populist onslaught. Elsewhere, guns that shoot with a mushrooming finality, point their muzzles around the globe. Sport: Remains in a state of corruption and greed. Foxes of England beware… you will not be gassed as your badger brethren, but will be hunted down in the name of traditional sport. Weather Report: The sun still shines, the oceans move, and the winds continue to blow… imploring us to harness their power. Long-range forecast: grim but with bright spells, and a high pressure of hope. Words of the day: In. Give. Don’t.


 

Toy shop snap shot: Hamleys of Regent Street London W.1.

Peter and Jane: We Have Fun. Lady Bird Books. 1964 / 2004.


Hamleys toy shop based in Regent Street, London, England, was founded in 1760 by William Hamley. It is the biggest and oldest toy shop in the world, and prides itself on selling not only traditional toys but newer toys that enter the market. Hamleys Book of Toys, Sports and Games, Christmas 1983 states

“Whilst traditional toys and dolls are as popular as ever, a vast revolution has nevertheless taken place in toyland. Electronic games and home computers have captured the imagination of children and their parents throughout the world.”

The Hamleys book goes on to announce the creation of a vast 4,000 sq. ft electronic games complex called ‘A Step Ahead’ with trained technology advisors on hand to guide customers through what surely must have been described back then as ‘video game heaven’.



Hamleys also announce another new department ‘Small World’ featuring international dolls furniture and miniatures, as well as extra space given over for their ground floor Star Wars department.

The 123 page Hamleys Christmas book is wonderfully presented with photographs and descriptive text, giving us a sense of not just what the toys looked like back in 1983 but what they did too, Enjoy the scans!

The 1983 Christmas Book of Toys, Sports and Games by Hamleys. Front and rear cover. The front ‘cover subject’ is “Toy Lady” while the back features one of Hamleys famous bears.































Hamleys “A Step Ahead” Electronic Games Complex







That’s all folks. Hope you enjoyed the scans. Thanks for looking 🙂

Further reading: A history of Hamleys by Hamleys