Based on the Japanese TAKARA and BANDAI characters, Transformers was introduced to the US public in 1984 by HASBRO. Employing the classic scenario of the good guys versus the bad guys (Autobots vs Decepticons in this case), the concept of ‘transforming’ vehicles, weapons and animals into articulated action-packed robots proved to be hugely popular and prompted many other toy companies into making products of a similar concept. TVTA is pleased to present a number of international print adverts featuring Transformers toys, comics and merchandise.
Transformers toys. 1989. Denmark.
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- Transformers. ROTJ. UK. 1986.
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- Transformers. ROTJ. 1986. UK.
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- Transformers. Eagle. 1984. UK.
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- Transformers. UK. Eagle. 1984.
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- The Transformers. 1989. Denmark.
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- Transformers Weekly. 1985.
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- Transformers. UK. Marvel. 1980s. Image courtesy of @khakipillowslip. With thanks.
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- Transformers. UK. Eagle and Tiger. 1985.
Panini Transformers stickers and album. Denmark.
Transformers advert. UK. Death’s Head. 1989.
Transformers board game. MB Games. Denmark. 1988.
Transformers Generation 2. Ets De Neuter Christmas catalogue. 1995. France.
Transformers. France. Catalogue Super Jouet. 1985
Post updated Sept 2018 with new images.
The Vintage Toy Advertiser 