Launched by Ideal in 1969 as the toy that is “safe for little hands”, Power Mite gave kids the chance to create their own workshops with sets of miniature power tools. The die cast metal and plastic made tools were plugged into battery-operated ‘electrical’ terminals, and were powerful enough to work through soft materials like balsa wood and styrofoam blocks, which Ideal supplied as ‘building materials’ with the range.
The following Ideal catalogue pages from 1972 are clearly pitched at boys, with descriptions such as: “Bring a man-sized thrill to a kid-sized worker”, and “Boys can play ‘craftsman’ with tools that look exactly like Dad’s”.
Based on American daredevil stuntman Robert Craig “Evel” Knievel, the Evel Knievel toyline was released by the Ideal toy company and became one of the most popular toys sold throughout the 1970s. The line featured an Evel Knievel poseable figure with outfits, accessories, play-sets and a wide range of impressive stunt bikes and vehicles.
Viva Knievel! 1977 film. Japanese Chirashi
Kerplunk was made by Ideal Toys in 1967. Players load the tower with 30 sticks to create a ‘nest’ then place 40 marbles on top of the nest. Players take turns in carefully removing the sticks to prevent any marbles from falling. Fallen marbles accumulate in designated player trays at the base of the tower. The winner is the player with the least amount of fallen marbles at the end of the game.