Category Archives: Food and Drink related ads!

Kellogg’s promotions in the 20th century and my family link

The Kellogg’s Twins

It was in Birmingham, UK, 1948, when my grandparents were approached by representatives of Kellogg’s to take part in an advertising campaign for Kellogg’s Cornflakes. The company was keen to feature identical twins for its latest advertising run in British magazines. Diane (my mom) and Christine (my auntie) had somehow caught their attention.

One of the 1948 promotional photos taken by the Kellogg’s company for a British advertising campaign for Cornflakes. I had to ask my auntie who’s who as it was always so difficult to tell them apart. Mom is the girl sat on the arm of the chair on the right, and my auntie is on the left holding the book.

The family at breakfast, work and play

The twins were toddlers at the time when Kellogg’s made the approach. As well as photographs of the two of them at play they were also photographed with my grandparents at the family breakfast table. Kellogg’s also took photos of my grandmother serving Cornflakes at work (she was a waitress at the time), and my grandfather ‘going to work on a good breakfast’ (he was a welder at the time).

Whether or not all of the photos were used in publications is unknown. My grandparents both passed away in 1994 and my mom in 2017. No magazines or newspapers containing images from the photo sessions have ever been found when going through their estates, but we did discover the two photographs that I’m sharing here today. My auntie, the only survivor from the session, says that the family were paid £80 for their work – the equivalent of well over £2,000 in today’s money according to the National Archives. She also has recollection of seeing an advert in one of the female periodicals of the time like Woman, Woman’s Own, Woman’s Realm.

The second of the two 1948 promotional photos taken by the Kellogg’s company for a British advertising campaign for Cornflakes. Again I had to ask my auntie which twin was which. From left to right is my auntie, standing next to her my grandmother, seated is my grandfather, and next to him is my mom. My auntie tells me that no milk was allowed to be poured over the Cornflakes as it would have made them too soggy and spoiled the photo effect. I love the big, round teapot, and the sugar bowl, and I’m guessing that’s a jar of marmalade next to all those rounds of toast. The Cornflakes box pictured is a pre late-1950s version before the introduction of ‘Cornelius Rooster’ as a brand mascot.

The hunt continues

It’s a joy for me to at last lay eyes on two of the photos from a story that had taken on somewhat mythical proportions over time in our family. It’s also a joy for me to publish them here at The Vintage Toy Advertiser – a website that has vintage advertising at its core. The joy will only be enhanced by discovering an actual advert one day in an original magazine. Alas, frequent research attempts over the years have turned up nothing, However, with the continued effort of individuals and organisations uploading photographic content to archives and social media sites, you never know, one day!

It’s a twin-thing

My mom and my auntie aren’t the only twins to have been courted by Kellogg’s. It seems the well-known breakfast brand has a fondness for featuring twins in advertising, even as recently as in 2017 when another set of Birmingham twins, in fact two sets of Birmingham twins were featured in Cornflakes television adverts.

Twin treats

I found these three ads online while researching for this post. The first two are cited as 1948, and the third as 1960s.

Image courtesy of etsy.com

Image courtesy of Magazinesadsandbooks.com

Image courtesy of Advertisingarchives.co.uk


TVTA international ads

Finally, here is a gallery of TVTA’s international Kellogg’s cereals adverts to date.

As always, thanks for looking 🙂



Image sources for the 3 Kellogg’s twins adverts: Magazines, ads & books store. Retro Reveries. The Advertising Archives.


Updated September 2018 with Kellogg’s UK advert.

May the 1982 Wilton Yearbook of Cake Decorating be with you

The Wilton Yearbook of Cake Decorating 1982 had been on TVTA’s ‘to get’ list for a few years …

Mainly because of this cake-tastic Star Wars ad …

Star Wars ESB cake pans, candles, molds and toppers. The Wilton Yearbook of Cake Decorating 1982. US.

And this …

Star Wars ESB cake toppers. The Wilton Yearbook of Cake Decorating 1982. US.

But the US baking publication also serves up some other interesting pop culture goodies …

Like these …

And these …

And these …

And these …

Then there’s this cheestastic and delightful happy family in the kitchen ad … hotdog! I think they’re making a happy lion cake …

And … You’ll be a baking star …

And finally, Wooof’s favourite, a most adorable big cat big cake cover … it’s the happy lion …

Right, we’re off to find our aprons and chef’s hats for a round of happy lion cake making in the TVTA kitchen. Until next time, you can have your cake magazine but don’t ever eat it, and remember kids … a lion is not just for Christmas but forever. Thank you for sweetly decorating with us 🙂

 

Cake-tastic… four new Hostess Superhero ads

Heading straight to TVTA’s Hostess Twinkies, Fruit Pie and Cup Cakes collection are these four fab ads featuring feisty face-offs between Batman VS Catman, Hawkman VS Golden Raven, Green Lantern VS a giant ice boulder, and Green Arrow VS a broken tram.

US. Weird War Tales. 1980.

US. Weird War Tales. 1980.

US. Weird War Tales. 1980.

US. Weird War Tales. 1980.

Nutella, it’s a jungle out there…

Just got back from the supermarket with our ‘three-jar-only’ rations of Nutella, both eyes intact and no bones broken. Was a good trip today. Maybe tomorrow not so lucky.

French supermarkets these days, it’s a jungle out there…

The Nutella French supermarket brawls

Pif Gadget. 1977. France.


Nutella Poem

Nutella, Nigella, your nuts have a nuance enrobed in palm oil

Rush for nuts, aisles smeared in irate blood and nuts that are crushed

Underfoot, tut, tut, zut! Leap over yellow signs that say Sol Glissant

Nuts, Nigella, cook me up your brunch of nuts Nutella

Black dress, black hair, let’s split then call 18 pour les pompiers

Nuts, palm oil nuts, Nigella, Nutella, it’s a 24 hour gastronomic countdown to

cut price markdown meltdown supermarket aisle showdown smackdown

Downtown Intermarché, Lidl, Carrefour, Aldi, Super U, Super you

You got Nutella, 3 packs, and all your limbs intact, nuts, pots and pans

Casserole, nuts Nutella, Nigella palm oil, je suis la, j’ai faim, oui, mais calmez vous!

(love never ends) We’ll always be together, together in Nutella dreams


France. Pif Gadget. 1981.

France. Pif Gadget. 1976.

Italy. Topolino. 1978.

Non-toy ad Tuesday: office cats and the munchies

“Be careful of what you put into your mouth.”

Interplanetary Federation Supermarket Customer Advice Proverb.

A TVTA Food, Drink and Snack special report!

Most office cats are content to work the bare minimum – catch mice, make tea, answer the phone, that type of thing. Not so Wooof… TVTA’s faithful feline has just spent the past three weeks down in the archives searching for vintage adverts and other retro paperwork goodies!

Any luck? I asked him as he emerged from the basement dressed in dust, cobwebs and, bizarrely, a 1980 R2-D2 Thermal Underoos set.

Yes, replied the cat, I have enough ads to keep us busy the whole of the summer. He showed me the tartan suitcase which he had lugged up the stairs. I opened it. It was full of vintage adverts. Excellent.

There are no clown adverts are there? I asked him.

Goodness, no, replied the cat.

Only, the last time we made a Non-toy ad Tuesday post, I seem to recall some very disturbing images of clowns and other odd stuff.

Don’t worry, said Wooof. It’s completely clown-free. I’ve checked. There’s nothing odd at all. Just perfectly normal food, drink and snack adverts.

You’re not lying?

I’m not lying. Now get scanning. We’ve deadlines to meet!

Righto, I replied.

——  ——  ——  ——   ——   ——

Cue sounds of scanner…

 

sounds like…

 

Stur stur smag!

 

Stur stur smag!

 

Stur stur smag!

 

 

Denmark. 1983.


In other disturbing news,

TV Cereal Killer caught on film.

Denmark. 1988.


Salty Spunk liquorice lozenges hit the streets…

Denmark. 1977.


Victory V. Suck it and see.

UK. Running. 1986.


Superman action strip colouring contest with Trebor chews.

UK. Star Wars Weekly. 1979.


Snit dig en Cool burger!

Denmark. 1984.


Philips kitchenware 1980s style!

UK. Mobil Gifts Catalogue. 1986.


Frisk! Stimorol chewing gum.

Denmark. Anders And & Co. 1986.

Frisk! 80s!

Denmark. 1984.


M&M’s. The milk chocolate melts in your mouth not in your hands.

US. X Factor, 1987.

US. Legion of Superheroes. 1984.


Tonimalt. French malt drink favourite with Ulysse 31 (Ulysses 31) promotion.

France. Journal de Mickey. 1983.


Another gloriously nonsensical Hostess Superhero ad! This one’s going straight into the collection Hostess Superhero ads

US. 1976.


Weetabix

UK. Prima. 1987.


Tom and Jerry get licked!

Denmark. 1983.


So eighties!

Denmark. 1988.


Soft drinks galore!

1. Fanta. Denmark. 1978.

Fast forward a couple of decades later…

Absolutely Fabulous. BBC.co.uk/abfab.


2. 7UP. Denmark. 1977.

3. Coke. UK. 1979.

4. Pepsi-Cola. Denmark. 1978.

And finally, we end this post with a giraffe. It’s not often we can say that. Or this…

5. Schwip Schwap!


If you are interested in learning more about food, drink and snacks then why not visit your local supermarket where many examples can be viewed free by the public. Don’t forget to take along your pencils and a sketch pad in case you wish to make notes and illustrations for your school project. Or why not ask the supermarket manager if you can snap a few photographs! He or she will only be too happy to oblige and may even throw in a few treats for you to take home to your parents. This post has been brought to you by TVTA and the Interplanetary Federation Supermarket Customer Advice Bureau. Best before Feb 2223. This is a free-range post and no animals were harmed. Just Ewoks. Recycle the carton when finished. Enjoy responsibly.