Category Archives: TOY CATALOGUES

Fast Cars, Key Chains and Cop Show Guns

Courtesy of the 1976 Pilen catalogue from Spain 

Pilen S.A. was a Spanish company that produced die cast model cars, key chains and toy guns. TVTA is pleased to present the full scans from this terrific little catalogue printed in Spanish, French, English and German. Featuring international model cars, a Tiger tank, toy guns from top cop shows like Kojak, Columbo and The Untouchables, and somewhat randomly… a set of child’s kitchen scales. It’s all here. And how about those front and back covers… with what looks like a De Tomasa Mangusta launching itself through a set of tyres against a deep red background. Always good to see some art on the covers of a catalogue.  

The cars

While many of Pilen’s models are considered recasts of Dinky, Corgi, Solido and Polistil, see here and here, Pilen nevertheless stamped their own identity on them by producing superb vehicles made of quality materials, with attractive paint apps and working features.   









Tiger Tanks


Guns N’ Wrenches

Pilen produced some cool toy guns, managing to snag licenses for big name 60s and 70s TV shows like Kojak, Columbo, Matt Helm, U.S. Marshal, Cannon, Get Smart, and The Untouchables. Pilen key chains featured various mini tools like wrenches, saws, hammers, and even a pistol. I had one of the key chain tools as a kid and I’m almost certain it had working features. According to Wikipedia the key chains were already in production by Pilen long before the company began selling cars. Included with each car purchase was a mini catalogue with a slip which could be cut out and collected then used to send off for a free key chain. 






On balance …

I don’t know why the child’s kitchen scales are included on the last page… maybe it was an end of line sale, or just a space-filler, or the company testing the market for the launch of a line of die cast super kitchen accessories? Here at TVTA we never mind a little speculation, and are always happy to end a post with a kitchen unit or accessory 🙂


 

Jouets Mont-Blanc General Catalogue 1969

Jouets Mont-Blanc General Catalogue 1969. France. Front cover.

The Mont-Blanc 1969 tri language catalogue (French, English and German) featured not only a small range of traditional toys and games but a selection of household telephones and, bizarrely, a full-size kitchen.

Being a 1969 catalogue it’s good to see the famous and iconic Concorde aeroplane represented – possibly one of the very first toys to do so.

Remote control Intercontinental Concorde with patented tilting nose system, imitation engine hum and flickering jets. 1969.


I love this picture of a futuristic space vehicle and traditional farm tractor. Sci-fi meets agriculture! Somehow War of the Worlds by HG Wells came to my mind.

Electric motor non-stop Unique Space-Car and remote control McCormick Tractor. 1969.


Onto the full scans. Here we see everything from motorised and remote control cars, planes and cranes – to building bricks – to globes – to rubber ducks – and that full size kitchen we were talking about 🙂  


Electric motor Taunus and remote control Ferrari. 1969.


Remote control Jaguar E Type. 1969.


Remote control and friction-power Matra 530 GT. 1969.


Intercontinental Concorde. 1969.


Caravelle and Boeing 727. 1969.


Mobi-Tec. 1969.


Various toys and games. 1969.


Remote control giant cranes. 1969.


Play sets. 1969.


Les Blocs. 1969.


Telephones. 1969.


The Diane kitchen. 1969.


And finally, the back cover. Thanks for looking.


Jouets Mont Blanc General Catalogue 1969. France. Back cover.

Tomica die cast vehicles from Japan

“Tomica. Little vehicles carrying big dreams.”

Welcome to another new entry at The Vintage Toy Advertiser as we present scans for a 1982 Tomica & Dandy catalogue from Japan, and a Tomica British language Japanese flyer.

Tomica is a line of die cast toy vehicles produced by the Japanese company Tomy since 1970. In 1972 the Tomica & Dandy line was launched. 1976 saw the 100 millionth Tomica product release. Less than a decade later in 1984 Tomica celebrated its 300 millionth product release. The 90s saw the introduction of a battery-operated line (B/O Tomica) and a radio controlled line (R/C Tomica). In 2005 Tomica celebrated its 35th anniversary with the opening of the ‘Tomica Shop’, the first direct retail outlet which opened in the Tokyo Station Complex. In 2010 the line recorded its 40th anniversary. Tomica is still sold to date. Info taken from the Takara Tomy website

Click pics to go bigger.

Tomy Tomica die cast Japanese English language flyer. Front.


Tomy Tomica die cast Japanese English language flyer. Reverse.

Tomica & Dandy product catalogue 1982. Japan.

Tomy & Dandy product catalogue 1982. Japan. Front and reverse covers.













Thanks for looking 🙂

ETS De Neuter toy trade catalogue 1995

ETS DE NEUTER is a French toy distributor that has been in operation for more than 60 years. The following scans are from its 1995 Christmas trade catalogue and feature many of the big name toy and game brands. The front cover has a wintry, foresty, Christmas wonderland feel to it, while the back cover shows a range of cool merchandise for popular 90s film The Lion King. In between these covers are more than 80 pages of well-presented toy photos and dioramas, making this catalogue a joy to look through.

As well as toys and games, ETS De Neuter distributed household, sports, leisure and electrical goods, which the catalogue also features – but we’ll save those goodies for another time. For now, sit back and enjoy these cool 90s toys. Click if you need to go bigger. Thanks for looking.

Cover. Ets De Neuter. Catalogue Noël. 1995. France.

Batman and Robocop toys.

Biker Mice From Mars.

Playmobil sets and Wild West sets.

Joustra construction. Road Rigs.

K’Nex.

Lego Technic.

Meccano construction.

Barbie dolls, play sets and accessories.

Barbie dolls, play sets and accessories.

Barbie merchandise.

Action Man.

Polly Pocket.

Power Rangers.

Play-Doh.

Crayola

Spirograph.

Spirograph.

Monopoly.

Qui Est-Ce? / Guess Who?

Cluedo.

Tir’Pic / Ker Plunk.

Touche Coule / Battleships.

Mastermind.

Docteur Maboul / Operation.

Trivial Pursuit.

Astérix plush.

Sailor Moon.

Sindy.

Tintin.

Nikko Radio Control.

Nikko Radio Control.

Nikko Radio Control.

TCR.

Transformers.

Le Roi Lion / The Lion King. Back cover of Ets De Neuter catalogue. 1995. France.

Thanks for looking 🙂

FAO Schwarz – The Unique Toy Store

FAO Schwarz was established in 1862 and was one of the oldest store toy stores in the world. With a spirit similar to that of the UK’s Hamleys FAO Schwarz (FAO = Frederick August Otto) offered children and parents a choice of high quality and long-lasting toys, games, hobbies, books and crafts. By 1980 the company had evolved from their flagship 5th Avenue, New York store to twenty-eight stores across the US.

Below are scans taken from the Fall-Winter 1980-81 catalogue.

FAO Schwarz website and history

Merry Christmas from The Vintage Toy Advertiser

A little retro toy something for everyone here as we rewind to 1988 with the Cora Christmas toy catalogue from France. 

Cover of the 1988 Cora Christmas catalogue.


Smurfs

G. I. Joe

Lego Space

Barbie

My Little Pony

Dino Riders

Radio Control Cars

Olivia Dolls

Robotix

Saber Riders

Popples

Battleships and Torpedo Run

Trivial Pursuit

Cluedo Video

Board Games various

Walkie-Talkies, Table-top Football, Pinball

Bikes

Thanks for looking, merry Christmas 🙂

G.I. Joe 1986 Catalogue

Hasbro’s awesome line of G.I. Joe 3.75 inch action figures, vehicles and playsets as seen in this 1986 mini catalogue. Click images to enlarge.

Die-cast elegance from Eligor

Presenting catalogue scans from the French model car manufacturer Eligor.

In the 1970s Eligor specialised in small 1:43 scale models of past and present vehicles found in Europe, Britain and America. The range was produced with the more adult collector in mind, and noteworthy is the dedication to working vehicles featuring the liveries of many well known brands.

 

Out demon, out!

In occult circles, the name Eligor belongs to a powerful demon, so why the company chose this as their name is anyone’s guess. The catalogue I acquired is elegantly presented with a gold and black cover depicting the Eligor ‘Pac-man’ style logo with an extended hand holding out a toy car.

Artwork

The pages found inside are packed with beautiful drawings from the artists employed as product illustrators, with only a handful of vehicles represented by actual photos. The artists not only had to capture the look of the vehicle but had to replicate a multitude of brand logos.

Below are the page scans. How many company brands can you recognise?

 


Limos, taxis, fire engines, police cars, sports cars and more!


There is no date printed inside the catalogue. Based on online images I found of some of the featured models in their packaging, I estimate the catalogue was published in 1982.

sources and sites:

https://en.wikipedia.org/wiki/Eligor_Models

http://www.eligor.com/en/index.asp

Thankyou for die-cast driving with us 🙂