MOTU 1983 View-Master Gift Set

Posted on January 10, 2018 by The Vintage Toy Advertiser

The latest addition to TVTA’s toy room is this superb 1983 View-Master MOTU gift set.

I must have been about nine the first time I looked through a View-Master – Planet of the Apes and Disney images are what I remember seeing, all in wonderful 3-D colour. It was like staring through two keyholes that promised magical lands, heroes and creatures… a whole new dimension to the wide-open eyes of the nine-year old me. If kaleidoscopes were the Stickle Bricks of the optical toy world, then View-Master was the Lego 🙂

So, onto the MOTU gift set, and fabulous secret powers were revealed to TVTA when we attempted to photograph a few sample images of He-Man and his pals direct from the View-Master. No easy task. Here are our (2D) results …

Onto the box, which hasn’t fared too badly over the years, and some attractive artwork along with a very pleasing overall design …

Front

Reverse – note the cut-out window through which light could enter, enabling you to view the images of a reel before purchasing the gift set.

Sides

Ends

And finally, a French ad featuring the gift set …

France. Pif Gadget. 1984.

Thank you for inserting “up for viewer” with us 🙂 Please check out our main View-Master page which has tons of stereoscopic delights for your eyes!

Masters I Dominatori Dell ‘Universo – new MOTU ads!

Posted on August 23, 2017 by The Vintage Toy Advertiser

By the power of Grayskull! I just added these three cool Italian Masters Of The Universe ads from 1984 / 1986 to TVTA’s archives.

Masters Of The Universe original figures. Italy. Double page ad. 1984.

Masters Of The Universe original figures. Italy. 1986.

and another…

Masters Of The Universe original figures. Masters of the Universe. 1986. Italy.

A mixed bag of MOTU for your viewing pleasure

Posted on July 2, 2017 by The Vintage Toy Advertiser

Masters of the Universe 7 inch record story book. 1985. France.

I love how they used the actual toys to illustrate the cover of this!

Masters of the Universe 7 inch record story book. 1985. France.

1983 Masters of the Universe 7 inch record from France, and Secret of the Dragon’s Egg Super Adventure

Masters of the Universe 7 inch record. 1983. France.

Masters of the Universe Danish comic cover 1987

Cover. Masters of the Universe comic. 1987. Denmark.

Two ads, Masters of the Universe toys

Masters of the Universe original figures. Denmark. 1987.

Masters of the Universe original figures. Denmark. 1988.

“He-Man”

Mattel relaunched the Masters of the Universe toy line with a 1989 line called He-Man, which featured a more streamlined look for the action figures. The storyline shifted the adventures of He-Man and Skeletor away from Eternia and into outer space.

‘He-Man’ line original figures. Denmark. 1990.

He-Man and Masters of the Universe transfers

Masters of the Universe stickers. Denmark. 1988.

Castle Greyskull maze puzzle page

Masters of the Universe maze. Denmark. 1988. Image supplied by Jaltesorensen.

Thanks for looking!

Masters of the Universe – vintage toy and merchandise adverts

Posted on July 14, 2016 by The Vintage Toy Advertiser

Masters of the Universe, sometimes referred to as MOTU or He-Man, is a franchise created in 1982 by Mattel. The brand quickly became, and still is, hugely popular, providing a range of action figures and playsets, video games, comics, books, an animated TV series, a feature film and many other items of merchandise sold internationally.

Fabulous secret powers were revealed to TVTA when we managed to get our mitts on a number of super cool MOTU adverts from around the world! Enjoy.

Action figures, Denmark