Ad campaigns of the 1990s – Milk, GAP, JNCO, and a little quiz…

“Milk. Where’s your mustache?”

Slogan from the National Fluid Milk Processor Promotion Board. Later, “Got milk?” and “Milk. What a surprise!” This clever ad campaign had a fair few celebrities and stars signed up: Conan O’Brien, David Copperfield, Dennis Rodman, Melanie Griffith, Isabella Rossellini, Lauren Bacall, Van Halen, KISS, Britney Spears, Spike Lee, and a whole lot more. I’m very pleased to report I got Sarah Michelle Gellar and Tony Hawk!


IYDKYDG … 

IYDKYDG. 1999.

Woah, what the blink is this? “IYDKYDG” ??

Quiz: see if you can you identify this 1999 “IYDKYDG” campaign and the product being promoted from the curious print ads. Clue: it’s a major brand. Award yourself 100 vintage points for the correct answer! Answers at bottom of post.

Is the product…

  1. sports clothing
  2. hi-fi equipment
  3. soft drinks
  4. mobile phones

IYDKYDG. 1999.

IYDKYDG. 1999.


Mind the GAP

Clothing brand GAP was founded in California in 1969 by Donald Fisher and Doris F. Fisher. Gap originally targeted the younger generation when it opened, with its name referring to the “generation gap” of the time (merci, our good mates Wiskeypedia).

Below is a selection of late 1990s GAP adverts.

GAP Technofied. 1999.


JNCO

JNCO Autopilot. 1998.

JNCO (Judge None Choose One) is a California-based clothing company founded in 1985 by Moroccan-born, French-raised brothers Jacques Yaakov Revah and Haim Milo Revah. The brand was popular in the 1990s for its ultra-baggy denim jeans featuring oversize pockets with street-style art, and with a logo designed by local LA graffiti artist Joseph Montalvo, aka Nuke. JNCO’s street look was popular with skateboarding and BMX, as seen on some of the featured adverts below.

JNCO 50 inch bottoms. 1998.

JNCO Futures footwear. 1998.


That’s all for now 90s lovers! Thanks for wearing oversize jeans and drinking milk with us 🙂

Answer to quiz: 

The featured product is soft drinks by Coca-Cola. IYDKYDG stands for: If You Don’t Know You Don’t Go. This was one of Coke’s most bizarre and intriguing ad campaigns over the years.

1991 Rock Cards by Brokum – Having a big bad hair day!

Rock Cards collectable trading cards by Brokum, 1991.

Rock Cards by Brokum. 1991. Rikki Rockett.

Rock Cards by Brokum. 1991. Winger.

Rock Cards by Brokum. 1991. Bon Jovi.

Big, bad, beautiful hair!

In the 1980s, it was not just movie stars and TV personalities sporting audacious big hair – it was rock and heavy metal musicians too! From Poison to Cinderella to Bon Jovi to Mötley Crüe to The Cure to even Metallica at one point in their career.

This post takes a light-hearted look at some of the boys who weren’t afraid to look like girls. In short, I have nothing but admiration for them. I, too, sported various versions of big hair during my stints with bands throughout the 80s and 90s. Being in a band helped glamorise the glam I was aiming for. It was cool to go shopping for clothes you knew you were going to wear on stage at the weekend. Did I wear makeup? Eyeliner a couple of times – depended what band I was in at the time. Black nail varnish? Hell, yeah, often!

Rock Cards by Brokum. 1991. Alice Cooper.

Rock Cards by Brokum. 1991. Jani Lane.

Rock Cards by Brokum. 1991. Mick Mars + Queen’s Royal Guard.

Rock Cards by Brokum. 1991. Jon Bon Jovi.

Damage to the environment caused by hair, 80s style

In the 1980s, scientists were making it known about the damage being caused to the ozone layer, attributed in part by harmful chlorofluoro­carbons (CFCs) found in aerosol cans like deodorant, hairspray, spray paint, and even Silly String.

I think the band I was in at the time got through enough cans of Silvikrin and Harmony hairspray we likely contributed to at least half of that hole.

It wasn’t always big hair for me though…

Here we can chart the approximate ‘style’ and ‘bigness’ of my hair throughout the 80s and 90s by comparing it to musicians from Rock Cards!


As for now… I still have hair, luckily, even though there are a fair few patches of grey. Most times it’s cut short at the sides with a spikey mop on top – a bit punky. Bathroom hair days now are only ever short compared to the best part of an hour in older days. Some gel. Wax. Easy. And if it’s a bad hair day… there’s always a hat 🙂

That’s all for now, mates! Join us again soon for more Rock Cards fun, and thank you for doing your hair with us 🙂


About Rock Cards

In 1991, the Brokum Trading Card company marketed a collectable set of heavy metal and rock band trading cards and unleashed it to the headbanging public. Cards came in random packs of 13 and featured many famous bands of the 1980s along with some class acts from the 70s. The front of each card showed a full colour photograph of the band or band member, while the back showed an additional photo along with information and stats.

Big thanks to my Canadian mate and fellow WP blogger, Resa, over at Graffiti Lux Art & More who sent me these awesome trading cards. Resa, you rock! \m/


 

Office Cat Tales: the new furniture arrives!

TVTA’s brand new state of the art entertainment/conference suite rocks! Modern Homes and Office Style Rating: 10/10.

A TVTA short story special.

Wooof could hardly contain himself this morning when our new furniture arrived to freshen up the dusty, old TVTA offices. Of course, like most cats, he spent the first hour sitting inside one of the empty packaging cartons, while I was busy unpacking and assembling.

“Are you going to sit inside that cardboard box all day?” I said. “Or are you going to give me a hand building this furniture?”

“After I’ve finished playing with the polystyrene packing peanuts,” replied the cat, “I’ll give you a hand, so long as it doesn’t interfere with my mid-morning nap.”

“Look,” I said, “You should be pleased we have all this nice, new, modern 1980s and 1990s furniture to replace the 1940s set we inherited from Mrs Coldkettle’s grandmother who worked for MI5.”

TVTA’s old office furniture. The cold war had never been colder. Modern Homes and Office Style Rating: 2/10.

“Ah,” sighed the cat. “I shan’t be sorry to see that old typewriter go. And those razor sharp filing cabinet doors. And those brass drawer handles the size of Olympic hurdling fences… and always a hard-boiled sweet immortally stuck to the back leg of a chair. You’re right, I am pleased we have new furniture!”

“Glad to hear it. We have new kitchen appliances too!”

“Did you get me an ice cream maker?”

Continue reading

Never Mind The Adverts (Pt16) – Judge Dredd Mega Heroes by Mattel

We are the law!

Welcome to part 16 of TVTA’s series Never Mind The Adverts… Here Are The Toys!

Featuring: Judge Dredd Mega Heroes, by Mattel

In 1995, Mattel released a series of multi-pack action figures based on Judge Dredd characters from the British comic 2000 AD. The semi-articulated figures, which stand at around 2 to 3 inches (7 – 12 cm approx), come with an impressive amount of colour and detail, and were launched to coincide with the summer blockbuster film Judge Dredd, starring Sylvester Stallone and Diane Lane.

TVTA is pleased to present maximum thrill power images of the full 1995 loose set, including the impressively zarjaz ABC Robot, and Judge Dredd’s Lawmaster MK IV bike!

Judge Hershey and Block War Dredd.

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Barbie bags and stationery – the 1998 Mattel France Maroquinerie et Papeterie catalogue

Front cover. Mattel 1998 Maroquinerie et Papeterie catalogue.

The Mattel France 1998 Maroquinerie et Papeterie catalogue (leather goods and stationery) was aimed at school kids and featured carrying bags suitable for the school term as well as stationery items such as exercise books, folders, pens, pencils, and erasers. In addition, Mattel France offered a range of leisure bags suitable for the weekend when school was out.

TVTA is pleased to present the scans showing the Barbie range. The catalogue also features accessories for the characters Batman & Robin, Superman, Babar, Polly Pocket, Noddy, and Extreme Dinosaurs – the scans of which will be coming soon to TVTA!

In the meantime, here’s 1998’s Barbie school accessories…

Mattel 1998 Maroquinerie et Papeterie catalogue. Barbie.

Mattel 1998 Maroquinerie et Papeterie catalogue. Barbie.

Continue reading

The fashion of the cat – super cool retro clothing ads!

It’s official! Stuntman T-shirt. The Incredible Hulk N°301. 1984. US.

A TVTA Fashion Exclusive !!!

Wooof was so excited. The intrepid office cat had been busy preparing our Non-toy ad Tuesday segment when he came across a 1982 advert for Starburst sweatshirts!

“Of course I’ll order you some,” I told him. “After all you’re not quite sixteen yet and don’t have a bank account.”

Cue one happy cat and the order form completed of our first featured ad. Right, time to fire up the office time machine in the name of fashion and exclamation mark overuse as we go shopping!!!!!

Starburst Sweatshirts!

Starburst Sweatshirt offer. Rampage Magazine N°54. 1982. UK.

Official Doctor Who Peter Davison T-shirt.

I want this!! Wooof, can you add it to our Doctor Who wishlist?

Doctor Who Monthly N°78. 1983. UK.

X-Men Mutant Gear.

Mrs Coldkettle the TVTA tea lady has been after a Cyclops tour jacket since 1994!

Die Cut N°4. 1994. US.

Marvel streetwear. Perfect for kids, badgers and foxes!

Wooof’s best friends in the TVTA neighbourhood is a gang of friendly badgers and foxes. Wooof’s promised to order them some cool Marvel apparel for their birthdays, as seen in the advert below. Such a thoughtful cat.

Marvel Classics. Die Cut N°4. 1994.

JNCO Autopilot Trainers

Alessandro the pigeon who lives on the TVTA roof has expressed an interest in a pair of these.

JNCO. The Young All-Stars N°9. 1998.

Matchbox T-shirt and Team Members’ Cap!

Club gear awaits, courtesy of the Matchbox Junior Collectors’ Club!

Matchbox Collectors’ Catalogue 1987/87. Australia.

Matchbox Collectors’ Catalogue 1987/87. Australia.

Official Star Wars Clothing!

We’ll take twenty-four of everything thanks!

The Star Wars Trilogy Special Edition Offers Catalogue. 1997. UK.

Atari Super Cobra Flight Jacket.

Perfect for TVTA’s retrogaming winter weekend parties in our chilly office (we currently have no glass in the windows due to Wooof’s erratic yo-yo skills – see here).

Super Cobra flight Jacket. The Incredible Hulk N°292. 1984. US.


Booey-phooey! We’ve run out of clothing ads, real money, virtual money and time-travel fuel! Time to crash-land to the end of the post and dust ourselves down. Never mind, we’re certain there’ll be other retro fashion posts in the near future. In the meantime we’re off to listen David Bowie’s Fashion while trying on our new duds 🙂

Fashion, turn to the left,
Fashion, turn to the right,
Ooh fashion,
We are the goon squad and we're coming to town,
Beep-beep. (David Bowie. Fashion)