Tag Archives: 1970s toys

Fast Cars, Key Chains and Cop Show Guns

Courtesy of the 1976 Pilen catalogue from Spain 

Pilen S.A. was a Spanish company that produced die cast model cars, key chains and toy guns. TVTA is pleased to present the full scans from this terrific little catalogue printed in Spanish, French, English and German. Featuring international model cars, a Tiger tank, toy guns from top cop shows like Kojak, Columbo and The Untouchables, and somewhat randomly… a set of child’s kitchen scales. It’s all here. And how about those front and back covers… with what looks like a De Tomasa Mangusta launching itself through a set of tyres against a deep red background. Always good to see some art on the covers of a catalogue.  

The cars

While many of Pilen’s models are considered recasts of Dinky, Corgi, Solido and Polistil, see here and here, Pilen nevertheless stamped their own identity on them by producing superb vehicles made of quality materials, with attractive paint apps and working features.   









Tiger Tanks


Guns N’ Wrenches

Pilen produced some cool toy guns, managing to snag licenses for big name 60s and 70s TV shows like Kojak, Columbo, Matt Helm, U.S. Marshal, Cannon, Get Smart, and The Untouchables. Pilen key chains featured various mini tools like wrenches, saws, hammers, and even a pistol. I had one of the key chain tools as a kid and I’m almost certain it had working features. According to Wikipedia the key chains were already in production by Pilen long before the company began selling cars. Included with each car purchase was a mini catalogue with a slip which could be cut out and collected then used to send off for a free key chain. 






On balance …

I don’t know why the child’s kitchen scales are included on the last page… maybe it was an end of line sale, or just a space-filler, or the company testing the market for the launch of a line of die cast super kitchen accessories? Here at TVTA we never mind a little speculation, and are always happy to end a post with a kitchen unit or accessory 🙂


 

Power Mite from Ideal

Launched by Ideal in 1969 as the toy that is “safe for little hands”, Power Mite gave kids the chance to create their own workshops with sets of miniature power tools. The die cast metal and plastic made tools were plugged into battery-operated ‘electrical’ terminals, and were powerful enough to work through soft materials like balsa wood and styrofoam blocks, which Ideal supplied as ‘building materials’ with the range.

The following Ideal catalogue pages from 1972 are clearly pitched at boys, with descriptions such as: “Bring a man-sized thrill to a kid-sized worker”, and “Boys can play ‘craftsman’ with tools that look exactly like Dad’s”.



 

Danish Retro (Pt 4)

Welcome to the fourth part of Danish Retro. In this edition we look at some half-page adverts found in comic books in Denmark in the 1960s, 70s and 80s.

Part Three can be seen here


Lagerman Caramel Bars. 1969.


Dandy Chewing Gum. 1970.


Kellogg’s Rice Crispies. Pif Paf Puf (Snap Crackle and Pop). 1967.


Sun-Maid Raisins. 1980.


Kellogg’s Stamp Collector Offer. 1970. Frimærkesamler


Matchbox. 1967.


Cowboys and Indians. 1969.


Corgi Farms. Porsche and Lotus. 1967.


Corgi Batmobile and Batboat and Chevrolet Stingray. 1967.


Corgi Transporter. 1967.


Britains. 1970.


Board Games. 1987.


Disney and MOTU Storybook and Cassettes. 1987.


Disney and MOTU Storybook and Cassettes. 1988.


Playmobil. 1980.

Thanks for looking  🙂

Monchhichi / Chic-a-boo / Kiki / Bølle

“Don’t make a monkey out of me”

The cute thumb-sucking plush monkey called Monchhichi was created by the Japanese Sekiguchi Corporation in 1974. The doll came in male and female form with a wide range of clothing and accessories available. Other characters included two Grandparents, a Policeman, a Guardsman, and the “Friends of” series such as Kitty-boo the cat, Hoppy-boo the rabbit, Larry-boo the lamb and Honey-boo the bear.

In the UK and US the doll was renamed Chic-a-boo. In France as Kiki, in Italy Mon Cicci, in Denmark Mon Chhichi then later Bølle, in Hungary Moncsicsi, and in Spain as Virkiki. As well as dolls, Monchhichi also appeared in a number of TV series, music recordings, and household items, including a range of special pencil toppers given away in French washing powder packs – which we will take a look at later in this post.

Denmark. Note here the doll is named ‘Mon Chhici’, a difficult pronounciation for many Danish kids. The name was later changed to Bølle.

Denmark. Bølle.

US. FAO Schwarz catalogue 1980/1981

US. FAO Schwarz catalogue 1980/1981


KIKI Pencil Toppers

Kiki pencil toppers that were given away free with Bonux washing powder in the eighties

Kiki pencil toppers that were given away free with Bonux washing powder in the eighties

Kiki: bright colours and varied costumes

Kiki: bright colours, costumes galore and interesting accessories from surfboards to puppies to a fish!

Who's your favourite Kiki? Mom, can you please buy another box of Bonux?

Who’s your favourite Kiki?


KIKI 45 RPM record

La chanson de Kiki, 45 RPM record, 1978

La chanson de Kiki, 45 RPM record, 1978

Do you recognise any of these Kikis? Back cover of record sleeve shows some of the Kiki dolls available at the time.

Do you recognise any of these Kikis? Back cover of record sleeve shows some of the Kiki dolls available at the time.

"C'est mon Kiki!"

“C’est mon Kiki!”

1981 advert for the record

France. Pif Gadget. 1981.

That’s all for now vintage ad fans, thanks for looking!

Evel Knievel toys

Based on American daredevil stuntman Robert Craig “Evel” Knievel, the Evel Knievel toyline was released by the Ideal toy company and became one of the most popular toys sold throughout the 1970s. The line featured an Evel Knievel poseable figure with outfits, accessories, play-sets and a wide range of impressive stunt bikes and vehicles.

US. Kull 19. 1976.

US. Ride into adventure. Kull 19. 1976.

US. The exciting adventures of Evel Knievel. Weird Mystery Tales. 1974.

US. The exciting adventures of Evel Knievel. Weird Mystery Tales. 1974.

US. The continuing adventures of Evel Knievel. Justice League of America. 1975.

US. The continuing adventures of Evel Knievel. Justice League of America. 1975.

US. The further adventures of Evel Knievel. Superman. 1976.

US. The further adventures of Evel Knievel. Superman. 1976.

US. Evel Knievel Miniatures. The Witching Hour. 1977.

US. Evel Knievel Miniatures. The Witching Hour. 1977.

France. Trampline catalogue. 1980.