Toy shop snap shot: Hamleys of Regent Street London W.1.

Peter and Jane: We Have Fun. Lady Bird Books. 1964 / 2004.

Hamleys toy shop based in Regent Street, London, England, was founded in 1760 by William Hamley. It is the biggest and oldest toy shop in the world, and prides itself on selling not only traditional toys but newer toys that enter the market. Hamleys Book of Toys, Sports and Games, Christmas 1983 states

“Whilst traditional toys and dolls are as popular as ever, a vast revolution has nevertheless taken place in toyland. Electronic games and home computers have captured the imagination of children and their parents throughout the world.”

The Hamleys book goes on to announce the creation of a vast 4,000 sq. ft electronic games complex called ‘A Step Ahead’ with trained technology advisors on hand to guide customers through what surely must have been described back then as ‘video game heaven’.

Hamleys also announce another new department ‘Small World’ featuring international dolls furniture and miniatures, as well as extra space given over for their ground floor Star Wars department.

The 123 page Hamleys Christmas book is wonderfully presented with photographs and descriptive text, giving us a sense of not just what the toys looked like back in 1983 but what they did too, Enjoy the scans!

The 1983 Christmas Book of Toys, Sports and Games by Hamleys. Front and rear cover. The front ‘cover subject’ is “Toy Lady” while the back features one of Hamleys famous bears.

Hamleys “A Step Ahead” Electronic Games Complex

That’s all folks. Hope you enjoyed the scans. Thanks for looking 🙂

Further reading: A history of Hamleys by Hamleys


1980 Trampline toy catalogue

This 1980 French catalogue features some well-known toys that were sold around the world during the late 1970s and throughout the 1980s. Click on the images for expanded view.

Trampline Cat PG 608 1980 01 cover POST


Trampline Cat PG 608 1980 02 POST


Trampline Cat PG 608 1980 03 POST


Trampline Cat PG 608 1980 04 POST


Trampline Cat PG 608 1980 05 POST


Trampline Cat PG 608 1980 06 POST


Trampline Cat PG 608 1980 07 POST


Trampline Cat PG 608 1980 08 POST


Trampline Cat PG 608 1980 09 POST

Lundby of Sweden. Doll houses and furniture since 1947

Lundby of Sweden is the company created by Axel and Grete Thomsen in 1947 in the small neighbourhood of Lundby, north Gothenburg, Sweden. Their doll house furniture products are well-known and loved around the world, as well as their doll houses which feature famous styles such as ‘Lundby’, ‘Gothenburg’, ‘Terrace’, and others.

Denmark. Anders And & Co. 1979.

UK. Hamleys Christmas Book. 1983

France. Trampline catalogue. 1980.

France. Trampline catalogue. 1980.

Lundby doll house furniture continues to be sold today under the brand Lundby. Check out their website here: Lundby.