Cover. FAO Schwarz Fall/Winter catalogue. 1974/1975. US

FAO Schwarz was established in 1862 in New York and is one of the oldest toy stores in the world, in a spirit similar to that of the UK’s Hamleys.

FAO Schwarz (FAO = Frederick August Otto) offers children and parents a choice of quality and long-lasting toys, games, hobbies, books and crafts. The company continues to operate to date.

Thanks to a very kind donation by our friend Anna (thank you Anna), TVTA is pleased to acquire a number of vintage FAO Schwarz catalogues spanning the 1960s to early 1980s.

Today we present selected scans from the 1974/75 fall/winter catalogue.

Enjoy the toy goodness!

Continue reading →