Tag Archives: vintage toy advertising

Polly Pocket

It’s a new entry for TVTA as we present some 1995 Polly Pocket scans from French catalogue Ets De Neuter.

Polly Pocket is a line of toy dolls and accessories that became popular during the late 80s and early 90s. The original dolls came in pocket-size cases and were sold by Bluebird toys of the UK and Mattel. Polly Pocket has also appeared in feature films, video games and a web series. It continues to be sold to date.

Thanks for looking 🙂 

La Familia Feliz / The Sunshine Family

La Familia Feliz is a line of dolls and accessories sold by the Congost company of Spain. The line was created in the mid 1970s by Mattel and marketed in English as The Sunshine Family which Mattel eventually changed to The Sunshine Fun Family. Later the family of three was given a slight cosmetic makeover and the addition of a new baby, making them four, plus a Grandmother and Grandfather doll. Mattel also created an Afro-Caribbean family along with Afro-Caribbean grandparents.

Below are scans from a 1977 Spanish Congost catalogue.




Thanks for looking  🙂

More Fun From Kenner. 1997.

Cover of the 1997 More Fun From Kenner catalogue. US.

Under the ownership of Hasbro, Kenner’s twilight years as a toy company followed its long and distinguished tradition of producing heavyweight-name toys across the spectrum of TV, film and comics: Batman, Superman, Star Wars, Jurassic Park and others. TVTA is pleased to present a selection of scans from Kenner’s 1997 mini catalogue. Click images to go bigger.

Batman

Superman

The Lost World Jurassic Park

Steel

Star Wars

Transformers Beast Wars

Starting Line Up

Tonka

SSP Super Sonic Power

Magna Crew


Thanks for looking  🙂

Junior Turntables and Audio Systems, 1980

The 1980 Fair-Play distributor catalogue offered some sweet turntable and audio systems for kids. 

Random records spotted: Michael Jackson – ?? The Dickies – Knights in White Satin (white vinyl). Blondie – Dreaming. Third World – ??

Click images to go bigger. Thanks for looking  🙂


Images scanned by TVTA from the 1980 Fair-Play distributor catalogue, France.


 

Smurfs figurines Catalogue 1965 to 1986

TVTA is pleased to present scans of this wonderful German catalogue featuring the entire product range for world-famous Peyo Smurfs figurines, 1965 to 1986. Click pictures to go bigger.


1973 to 1978

1981 to 1986

1977 to 1980

1980 to 1984

1984 to 1986

 


Thanks for smurfing with us  🙂  Check out our Smurfs international adverts section here

More Fantastic Superhero Goodies

Vintage Superhero Toys and Merchandise Galore. Part 2. Courtesy of The Superhero Book of Goodies, issue 2, 1977.

TVTA’s previous post, part one, is here

In part two we look at clothing and household goods. From T-shirts to toothbrushes, flashlights to wrist radios, beach towels to bean bags, belts, bedding, school supplies, puzzles and much more!


Your Favourite Stars and Heroes On T-Shirts

Poster Parade

Beach Towels

Bean Bags and Bedding

Belts and Rings

Marvel Mood Rings and Batman Talking Alarm Clock

Sensational Socks and Star-Studded Sweat-Shirts

Super School Supplies

Comic Book Savers, Enforcer Sets, Ghost Rider Stunt Cycle and Marvel Banks

Superhero Puzzles


Look out for the third and final part of this series coming soon, in which we take a look at a few goodies from the Mego corporation. As always, thanks for looking 🙂

Sources: The Superhero Book of Goodies Issue 2, 1977, scanned by TVTA.

Vintage Superhero Toys and Merchandise Galore …

… courtesy of The Superhero Book of Goodies catalogue, issue 2, 1977, with cover drawn by Joe Kubert.

The Superhero Book of Goodies was the colourful product catalogue for Ivan Snyder’s New Jersey-based mail order and retail store company Superhero Enterprises, later known as Heroes World. The company was a leading US comic book and merchandise distributor from 1975 until its demise in 1997 following its buy-out by Marvel comics.

We don’t need another hero

The catalogues featured the company’s very own superhero mascot – ‘Our Superhero’, sometimes referred to as ‘Snyderman’, and were produced in conjunction with Joe Kubert’s School of Cartoon and Graphic Art. 

Some famous comic book names below that were former students. But can you spot the future famous TV zombie holocaust survivor?

Name the Superhero contest … did this happen?

So was he called Our Hero or Snyderman? If not then what name? Who won the competition? Did issue 3 tell us? Do you have issue 3? Can you enlighten us? Argh, so many questions!

As well as handling Marvel and DC products, the company advertised a small range of goods for film and TV franchises such as Star Trek, Star Wars, Space 1999, Planet of the Apes, The Bionic Woman, The Six-Million Dollar Man and others. As seen by just the handful of scans we’ve taken from issue 2 so far, the catalogues – and not forgetting the numerous full page adverts found across hundreds of comic titles, feature a range of items from toys to household goods to stamps, stationery, badges, patches, clothing, posters, books and comics and much more. Let’s take a look at some, as TVTA enters the delightful and colourful world of The Superhero Book of Goodies…


Spidey Utility Belt, Superman Postcards, Marvel and DC Superbaby Rag Dolls

Mego Super-Heroes

Have yourself a Rock Party! 

Marvel and DC stamps, Star Trek goodies

Super-Friends Hall of Justice play set, Wonder Woman toys

Superhero Shooters and Shields

More shields and Ricochet Racers Spider-Man set

Enter the World of Marvel

Superhero Mirrors

Batman toys

Batman Grappling Hook, Batman Bat Plane with Launcher, Batman Corgi toys

Board Games, Painting and View Master

Marvel Dart Board, Spidey Squirt Gun, Spidey Plane

Patches

And lastly, badges


Part 2 to come soon, featuring more Superhero goodies. Thanks for looking  🙂

Sources: The Kubert School. Wikipedia. Gone and Forgotten. Consulted 12/05/18, and The Superhero Book of Goodies Issue 2, 1977 scanned by TVTA.

Etch A Sketch

An original boxed French-produced Etch A Sketch marketed as Télécran in France, the country in which it was invented.

The linographic drawing toy Etch A Sketch was invented by André Cassagnes and marketed as Télécran in France. The mechanical drawing board is instantly recognisable with its plastic red frame and two white knobs. The knobs are turned by hand to control a vertical and horizontal stylus across an aluminium powder-coated surface which creates solid lines on the screen.

Classic toy

Etch A Sketch has proved an immensely popular toy throughout the 1960s to present times, winning numerous awards like the ‘Toy Oscars’, induction into the ‘National Toy Hall of Fame’, the ‘Century of Toys List’, recommendations by the French Ministry of Education, and character roles in all three Toy Story movies.

Suitable for office cats?

You bet. I asked Wooof to test out our 1980s French version. Several hours’ later and three spent boxes of Catbizkit Chowbars, here are the stunning results, straight from the cat!


Adverts

Etch A Sketch catalogue entry. Ets De Neuter. 1995. France.


Etch A Sketch catalogue entry. Trampline. 1980. France.


The Toy Story films

Disney Pixar.

Disney Pixar

 


How does Etch A Sketch work?

Basic mechanism of operating a 2-dimensional plotter. All of the numbered components correspond to those which move the plotter’s stylus horizontally, and the lettered components with those which move it vertically. Device consists of a series of 10 pulleys, 6 cables, 2 rails, and a stylus. 
The toy is a kind of plotter. The inside surface of the glass screen is coated with aluminium powder, which is then scraped off by a movable stylus, leaving a dark line on the light gray screen. The stylus is controlled by the two large knobs, one of which moves it vertically and the other horizontally. Turning both knobs simultaneously makes diagonal lines. To erase the picture, the user turns the toy upside down and shakes it. Doing this causes polystyrene beads to smooth out and re-coat the inside surface of the screen with aluminum powder. The “black” line merely exposes the darkness inside the toy. Filling in large “black” areas allows enough light through to expose parts of the interior. – Author: K.D. Schroeder – graphic name.svg from Wikimedia Commons – License: CC-BY-SA 3.0


That’s all for now Etcher-sketchers, thanks for getting doodly with us 🙂