FAO Schwarz – the unique toy store, 1974/1975 catalogue

Cover. FAO Schwarz Fall/Winter catalogue. 1974/1975. US

FAO Schwarz was established in 1862 in New York and is one of the oldest toy stores in the world, in a spirit similar to that of the UK’s Hamleys.

FAO Schwarz (FAO = Frederick August Otto) offers children and parents a choice of quality and long-lasting toys, games, hobbies, books and crafts. The company continues to operate to date.

Thanks to a very kind donation by our friend Anna (thank you Anna), TVTA is pleased to acquire a number of vintage FAO Schwarz catalogues spanning the 1960s to early 1980s.

Today we present selected scans from the 1974/75 fall/winter catalogue.

Enjoy the toy goodness!

Castles and forts. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Flinstones Flint Mobile. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Corgi toys. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Dinky toys. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Pippi Longstocking doll and book. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Tom and Jerry Jerry car. FAO Schwarz 1974 1975 Winter Fall catalogue. US.



Fischertechnik. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Marklin trains. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Lehmann 74 train set. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Trains and slot cars. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

McDonald’s Drive In 20 piece playset. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Sewing kit for Barbie. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Snoopy merchandise 2. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Snoopy Merchandise. FAO Schwarz 1974 1975 Winter Fall catalogue. US.

Steam toys. FAO Schwarz 1974 1975 Winter Fall catalogue. US.


As always, thanks for looking. Join us again soon as TVTA showcases more FAO Schwarz toy goodies!

21 thoughts on “FAO Schwarz – the unique toy store, 1974/1975 catalogue

    • Yep, these catalogues are such a joy to see with all their goodies contained within!

      Another admirer of the Flint-Mobile I see, and I agree with you that the Barbie sewing kits were a good idea, in that you didn’t have to settle for whatever outfits Mattel provided back then – but could make them yourself!
      😊

      Liked by 1 person

  1. Hi TVTA, another fine selection of goodies. I have to say though that I was drawn to the Dinky Toys page as I owned one of the refuse collection trucks. It was cool as not only was the trash compartment hinged (to replicate emptying the truck as you see in the picture) but there was a second hinge near the back of the cab that allowed the compartment to swivel and point vertically upwards which forced the trash to the back of the truck (there was no hydraulic rake to compact the waste inside, it was done by gravity). The reason I found it so cool was the council refuse truck that collected my bins was of this type and the crew when they found out I had the model always activated the compacting features at my house for me to watch!
    Thanks as always.

    Liked by 1 person

      • Hi again, II had the Matchbox refuse truck too – the one with the revolving rake and sliding mechanism to empty the truck when the rear was opened. Mine had an orange driver’s cab and silver trash compartment.

        Liked by 1 person

      • Mine was green with a silver truck front, and yes maybe the orange cab interior. A good toy. I still have my yellow Corgi forklift truck with cog-driven fork operations, and a driver moulded into the seat. Was it you who said ages back that you had the Simon Snorkel fire engine? Man, one of my friends had that, and it was brilliant to see it with ladders fully extended.

        Like

      • Yes I had the fire engine with the extending lift platform, I also had Matchbox and Corgi fire engine models too (I was influenced by my Uncle who was an RAF firefighter during the 1970’s)

        Liked by 1 person

    • Thanks Tom. The Flint-Mobile is just too cool, and I was pleased to see that they made a kiddy car based on the Flintstones! I wonder if anyone out there had one as a kid, or still has one tucked away somewhere in an attic or garage? Agree, too, the McDo Drive Thru is pretty cool to see 😎

      Liked by 1 person

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