G.I. JOE Action Figures 1960s

“America’s Movable Fighting Man”

G.I. Joe was first marketed by Hasbro in 1964 as a 12 inch (30 cm) scale posable action figure, then later again in 1982 as a 3.75 inch (9.5 cm) scale figure. In the UK the toy was sold by the Palitoy company as ‘Action Man’ (12 inch) and ‘Action Force’ (3.75 inch).

TVTA is pleased to present scans for G.I. Joe figures, clothing, accessories and vehicles from the 1964 and 1965 Hasbro catalogues, the G.I. Joe Army Manual, and the G.I. Joe Club.


G.I. Joe product catalogue. 1964.

G.I. Joe product catalogue. 1964.

G.I. Joe product catalogue. 1964.


 G.I. Joe Official Gear and Equipment Manual. 1965.




G.I. Joe Army Manual. 1964.



G.I. Joe Club and used sticker sheet. Dates unknown.



Thanks for looking 🙂

Palitoy Action Man poster catalogue

1980 British poster catalogue featuring Action Man figures, clothing, accessories and vehicles from the Palitoy company.


action-man-cat-poster-post


action-man-cat-post


action-man-catalogue-a


action-man-catalogue-b


action-man-catalogue-c


action-man-catalogue-d


 

Action Man 12″ Action Figures

1980 British poster catalogue featuring Action Man figures, clothing, accessories and vehicles from the Palitoy company.

action-man-cat-poster-post


action-man-cat-post


action-man-catalogue-a


action-man-catalogue-b


action-man-catalogue-c


action-man-catalogue-d


1979 advert showing vehicles

UK. Star Wars Weekly. 1979.

1979 ‘Thrill, Spills & Chills Palitoy advert featuring Space Rangers and Gargan

UK. Marvel Superheroes. 1979.


1967 Danish ad showing Action Man Astronaut with early Palitoy logo

Denmark. 1967.


Two Action Man competition adverts

UK. Eagle. 1982.

UK. Eagle. 1982.


UK. Eagle. 1983.

UK. Eagle. 1983.


French adverts from Pif Gadget

France. Pif Gadget. 1982.

France. Pif Gadget. 1982.


France. Pif Gadget. 1982.

France. Pif Gadget. 1982.


France. Pif Gadget. 1982.

France. Pif Gadget. 1982.


France. Pif Gadget. 1982.

France. Pif Gadget. 1982.


Hamleys catalogue page

UK. Hamleys Christmas Book. 1983.


90s Action Man Hasbro 

Ets De Neuter. Catalogue page. 1995. France.

ADVENTURE MAN / DYNAMAN / ACTION TEAM and other 12″ Action Figures

France. Jouets et Jeux catalogue page. 1978.

France. Jouets et Jeux catalogue page. 1978. Scan courtesy of Raymond Strain.


 

France. Pif Gadget. 1978.

France. PIf Gadget. 1978.


Action Team

1977 German ad showing various figures.

Germany. 1977.


Commander Power

Hasbro’s 8.5 inch Super Joe line as rebranded by the Palitoy company. Thanks to Stan Fernando for the information.

sw-weekly-1978-palitoy

UK. Star Wars Weekly. 1978.


Superhelten (superhero) advert from Denmark

Information on this Danish advert is welcome.

Anders 40 1979 Superhelten post new

Denmark. Anders And & Co. 1979.


Fairland Toy

Thanks to Raymond Strain for the following information and catalogue scans.

The two French catalogue pages below feature figures with moulds from Fairland Toy stamped into their backs (the figures in the jeeps, helicopter and the white dress suit). These were also sold as Johnny Strong / Bruce Action.

The remaining figures (bottom six and parachute figure) look like Zapf’s Action Star Hardy bodies but with different heads and with arm and leg parts made of cheaper plastic. These moulds came with no factory markings on their backs.

France. La Redoute mail order page. 1979 / 80.

France. La Redoute mail order page. 1979 / 80.


France. La Redoute mail order page. 1978 / 79.

France. Catalogue page from La Redoute. 1979 / 1980.