BIG JIM: Action Figures From Mattel, 1971 to 1986

BigJim logo

Big Jim was produced by Mattel between 1971 and 1986 and was inspired by the popular G.I. Joe/Action Man 12 inch toys. The figures were shorter in height than their G.I. Joe counterparts and some characters had a push-button action feature that controlled an arm or leg movement.

The line featured an impressive range of figures, vehicles, outfits and accessories for play themes ranging from jungle and safari exploration, espionage, space, sci-fi, sports, wild west, and more. TVTA is pleased to present a number of adverts from France, Italy, Spain, Germany, the US and the UK, including examples for the related lines Karl May and Mark Strong.

Big Jim, Spain.

Congost catalogue. 1977. Spain.

Big Jim, Italy.

Italy. Topolino. 1978.

Italy. Topolino. 1979.

Big Jim, France.

Big Jim. Dr Steel. 1970s. France.

Big Jim, US.
US. Superman 296. 1976.

US. Superman 296. 1976.


Big Jim also released a series of action figures based on the German writer Karl May’s wild west stories, including famous characters like Winnetou and Old Shatterhand.

France. Pif Gadget. 1978.

France. Pif Gadget. 1978.

Germany. 1978.

Mark Strong

For a while, due to licensing issues, Big Jim was known as Mark Strong in certain markets outside of the US.

Mark Strong action figure Victor 635 1973

UK. Victor. 1973.

Thanks for looking 🙂 Post updated December 2018 with new images.

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