G.I. JOE Action Figures 1960s

“America’s Movable Fighting Man”

G.I. Joe was first marketed by Hasbro in 1964 as a 12 inch (30 cm) scale posable action figure, then later again in 1982 as a 3.75 inch (9.5 cm) scale figure. In the UK the toy was sold by the Palitoy company as ‘Action Man’ (12 inch) and ‘Action Force’ (3.75 inch).

TVTA is pleased to present scans for G.I. Joe figures, clothing, accessories and vehicles from the 1964 and 1965 Hasbro catalogues, the G.I. Joe Army Manual, and the G.I. Joe Club.


G.I. Joe product catalogue. 1964.

G.I. Joe product catalogue. 1964.

G.I. Joe product catalogue. 1964.


 G.I. Joe Official Gear and Equipment Manual. 1965.




G.I. Joe Army Manual. 1964.



G.I. Joe Club and used sticker sheet. Dates unknown.



1978 Italian advert for G.I. Joe and G.I. Jane toys from the Polistil company.

Italy. Topolino. 1978.


Thanks for looking 🙂

VISIONARIES – the shortest-lived franchise?

Visionaries: Knights of the Magical Light was an action figure toy line released by Hasbro in 1987 which consisted of twelve figures and four vehicles. The franchise also comprised an animated TV series and a comic book run. Following poor sales of the toys the line was abandoned by Hasbro, leaving series two characters, vehicles, and an action playset unproduced. The comic fared equally as bad, being cancelled after just six issues and halfway through a four-part storyline. The animated TV series lasted thirteen episodes and was not given a second series.

Below is a 1988 page from the French Cora Christmas catalogue showing the Dagger Assault vehicle and Darkling Lord character Reekon.

‘Visionaries: entre dans le monde incroyable des chevaliers à la lueur magique.’ Roughly translated as ‘Visionaries: enter the incredible world of the magical, glowing knights’. France. Cora catalogue. 1988.

Sources –

Check out the excellent The Visionaries .net site

Visonaries Wikipedia