G.I. JOE Action Figures 1960s

“America’s Movable Fighting Man”

G.I. Joe was first marketed by Hasbro in 1964 as a 12 inch (30 cm) scale posable action figure, then later again in 1982 as a 3.75 inch (9.5 cm) scale figure. In the UK the toy was sold by the Palitoy company as ‘Action Man’ (12 inch) and ‘Action Force’ (3.75 inch).

TVTA is pleased to present scans for G.I. Joe figures, clothing, accessories and vehicles from the 1964 and 1965 Hasbro catalogues, the G.I. Joe Army Manual, and the G.I. Joe Club.


G.I. Joe product catalogue. 1964.

G.I. Joe product catalogue. 1964.

G.I. Joe product catalogue. 1964.


Ā G.I. Joe Official Gear and Equipment Manual. 1965.




G.I. Joe Army Manual. 1964.



G.I. Joe Club and used sticker sheet. Dates unknown.



Thanks for looking šŸ™‚

11 thoughts on “G.I. JOE Action Figures 1960s

  1. Hi TVTA, yes I too had a few Joes (well Action Man as I’m in the UK). I had a few vehicles such as the Arctic Patrol Scout Car and the Jeep/trailer combo (however my jeep didn’t have the motor sound FX). I spent many hours looking at all the accessory packs on the yellow cards!

    Liked by 1 person

    • Hi FT. I had the jeep and trailer, the lorry with removable canopy, an armoured scout vehicle, and the German motorbike and sidecar. I think my brother had the tank and helicopter, though it could have been one of our mates on our estate as we played Action Man outside together. Great toys.

      Liked by 1 person

      • Hi, yes my elder brother had the Scorpion Recon tank and Supply Truck. I eventually got the bike and sidecar from a garage sale. We also had the artillery cannon which fired projectiles – but that thing was lethal as it could also fire HB Pencils. Not very safe but they were fantastic toys.

        Liked by 1 person

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