Ministry of Toys advice for parents and young children: 1, Do not put hands into mouth of shark. 2, Do not encourage shark into bathing area. 3, Do not take selfie with shark. 4, Do not pet shark. 5, Do not throw peanuts, fish, live monkeys or hamburgers at shark. Above all, treat with respect and remember you are the visitor in the world of shark.
A REAL AMERICAN HERO
G.I. Joe is a line of action figures produced by Hasbro. The original 1964 line featured 12 inch figures. In 1982 the brand was relaunched in a 3¾-inch scale along with vehicles, playsets and accessories. G.I. Joe also appeared in comic books, video games and an animated TV series.
1980 British poster catalogue featuring Action Man figures, clothing, accessories and vehicles from the Palitoy company.
1979 advert showing vehicles
1979 ‘Thrill, Spills & Chills Palitoy advert featuring Space Rangers and Gargan
1967 Danish ad showing Action Man Astronaut with early Palitoy logo
Two Action Man competition adverts
French adverts from Pif Gadget
Hamleys catalogue page
90s Action Man Hasbro
1977 German ad showing various figures.
Hasbro’s 8.5 inch Super Joe line as rebranded by the Palitoy company. Thanks to Stan Fernando for the information.
Superhelten (superhero) advert from Denmark
Information on this Danish advert is welcome.
Thanks to Raymond Strain for the following information and catalogue scans.
The two French catalogue pages below feature figures with moulds from Fairland Toy stamped into their backs (the figures in the jeeps, helicopter and the white dress suit). These were also sold as Johnny Strong / Bruce Action.
The remaining figures (bottom six and parachute figure) look like Zapf’s Action Star Hardy bodies but with different heads and with arm and leg parts made of cheaper plastic. These moulds came with no factory markings on their backs.
Big Jim was produced by Mattel between 1971 and 1986 and was inspired by the popular G.I. Joe/Action Man 12 inch toys. The figures were shorter in height than their G.I. Joe counterparts and some characters had a push-button action feature that controlled an arm or leg movement.
The line featured an impressive range of figures, vehicles, outfits and accessories for play themes ranging from jungle and safari exploration, espionage, space, sci-fi, sports, wild west, and more. TVTA is pleased to present a number of adverts from France, Italy, Spain, Germany, the US and the UK, including examples for the related lines Karl May and Mark Strong.
Big Jim, Spain.
Big Jim, Italy.
Big Jim, France.
Big Jim, US.
Big Jim also released a series of action figures based on the German writer Karl May’s wild west stories, including famous characters like Winnetou and Old Shatterhand.
For a while, due to licensing issues, Big Jim was known as Mark Strong in certain markets outside of the US.
Thanks for looking 🙂 Post updated December 2018 with new images.
Group Action Joe – sometimes referred to as Action Joe – is the French licensed version of G.I. Joe (Hasbro – US) and Action Man (Palitoy – UK). Group Action Joe was distributed by the Ceji Arbois company in France and featured some exclusive characters such as French comic strip star Rahan, Albator, Captain Cosmos and the famous Zorro. Also featured were female characters Jane, Daina and Sandy.
France. Pif Gadget. 1977. This superb artistic impression of an action scene featuring some of the Wild West range appeared as a double-page ad in some issues of Pif Gadget.
France. Pif Gadget. 1977. Another double-page artistic impression – this time it’s fire-fighting and rescue action!
Pif Gadget comic character, Rahan, even gets his own action figure courtesy of Group Action Joe – the French version of Action Man. France. PIf Gadget. 1978.
France. Pif Gadget. 1981. This ad features ‘Mark’ dressed in the ‘Captain Cosmos’ costume and the exclusive ‘Zorro’ licensed for the Action Joe range.