Group Action Joe – sometimes referred to as Action Joe – is the French licensed version of G.I. Joe (Hasbro – US) and Action Man (Palitoy – UK).  Group Action Joe was distributed by the Ceji Arbois company in France and featured some exclusive characters such as French comic strip star Rahan, Albator, Captain Cosmos and the famous Zorro. Also featured were female characters Jane, Daina and Sandy.

Pif Gadget 395 1976 Group Action Joe line up POST

Action Joe Jungle Mission. France. Pif Gadget. 1976.

Telejunior. 4. 1977. GroupAction Joe POST

Action Joe. France. Telejunior. 1977.

Group Action Joe PG 455 1977 Post

Action Joe communication radio centre. France. Pif Gadget. 1977.

Group Action Joe PG 453 1977 POST

Action Joe Delta Plane. France. PIf Gadget. 1977.


France. Pif Gadget. 1977. This superb artistic impression of an action scene featuring some of the Wild West range appeared as a double-page ad in some issues of Pif Gadget.


France. Pif Gadget. 1977. Another double-page artistic impression – this time it’s fire-fighting and rescue action!

Rahan Action Joe PG 471 1978 POST

Action Joe: Rahan!

Pif Gadget comic character, Rahan, even gets his own action figure courtesy of Group Action Joe – the French version of Action Man. France. PIf Gadget. 1978.

PIF 482_ Action Joe_1978 POST

Another Action Joe 1978 ad showing Rahan. Also shown is Jane and new items and features such as ‘Eagle Eyes’.

PIF552_1979_Action Joe_fullsize POST

Action Joe vehicles. Pif Gadget. 1979.

Pif Gadget 626 Sept 1980_GroupActionJoe Operation Niagra POST

Action Joe Operation Niagara. France. Pif Gadget. 1980.

Group Action Joe double page ad 1. Jungle Jeep. 4×4  France. Pif Gadget. 1980.

Group Action Joe double page ad 2. Jungle jeep 4×4. France. Pif Gadget. 1980.

Pif 660. 1981. Group Action Joe Plongee POST

Action Joe divers and frogmen. France. Pif Gadget. 1981.

PIF 658_Group Action Joe_ 1981 POST

Action Joe jungle jeep 4×4. France. Pif Gadget. 1981.

Pif Gadget 653 1981 Group Action Joe line up POST

Action Joe figures. France. Pif Gadget. 1981. This ad features ‘Mark’ dressed in the ‘Captain Cosmos’ costume and the exclusive ‘Zorro’ licensed for the Action Joe range.

Action Joe jeep and trailer, motorcycle and sidecar. Pif Gadget 529. 1979. France.

Post updated Nov 22 with new images.

2 thoughts on “GROUP ACTION JOE

  1. Pingback: Older categories updated… | The Vintage Toy Advertiser

  2. Pingback: Action Joe new arrivals | The Vintage Toy Advertiser

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