Tag Archives: TVTA

Mebetoys die cast vehicles

It’s another new entry at TVTA as we present Mebetoys scans from a mid-1970s French catalogue and three Mebetoys pages from a 1973 French Solido catalogue. 

Mebetoys was owned by the famous Italian family the Besana brothers who produced and sold highly-detailed die cast cars throughout the 1960s and 1970s. In 1969 Mattel purchased the company freeing the Besana brothers to form the Martoys company which later became one of the biggest and highly respected die cast car makers of all time Bburago.

Information gathered from the excellent Gran Toros website. Click images to go bigger.


Mebetoys as seen in a Mattel French catalogue circa mid-1970s.

Front cover of Mebetoys catalogue. France.



Back cover of Mebetoys catalogue. France.


Mebetoys pages as seen in a 1973 Solido catalogue, France




Thanks for looking 🙂

Pop Culture Advertising 1997 – 2018

TVTA puts aside its usual fare of vintage adverts for a moment to focus on some younger ads which embrace the pop culture of their older generations. We begin in our current year 2018 with an advert for a Tintin watch based on the character’s adventure Explorers on the Moon which was first published in Tintin magazine on 30 March 1950.

Tintin watch. Premiere. France. 2018.


Next stop is 1997 with Kenner Star Wars toys and Micro-Machines.

Star Wars Trilogy Special Edition Offers Catalogue. UK 1997.

Star Wars Trilogy Special Offers Catalogue. UK. 1997.

Star Wars Trilogy Special Edition Offers Catalogue. UK. 1997.


2008 / 2009. Marvel and DC action figures

Wizard. UK. 2009.

Wizard. UK. 2009.

Wizard. UK. 2008.


2018. The best of Justice League from Urban Comics

Wootbox Magazine. France. 2018.


WWE Kane and Undertaker Mini-busts

Wizard. UK. 2008.


2017. Paris International Fantastic Film Festival

Pifff. Mad Movies. 2017. France.

2018. Annecy International Animation Film Festival

Annecy. Premiere. France. 2018.


2017. Atom Manga Culture

Atom. Mad Movies. France. 2017.


2008. Valkyria Chronicles.

Valkyria. Wizard. UK. 2008.


2009. Warhammer 40k Dawn of War

Warhammer Dawn of War. Wizard. UK. 2009.


2009. Wanted

Wanted. Wizard. UK. 2009.


2018. Premiere Classics

Premiere Classics. Premiere. France. 2018.

2017. Fireman Sam / Sam Le Pompier, Smoby, France

Les Cinémas Gaumont Pathé. France. 2017.

2018. Anyone for Mario Tennis Aces?

Science & Vie Junior. France. 2018.

Thanks for looking 🙂

Never Mind the Adverts Pt13 – 1979 Big Trak

Welcome to the latest Never Mind The Adverts Here Are The Toys!

Time to take a look at a toy that I always wanted as a kid but never had. Now, as an adult collector, I can finally say I have one! The original box is in a sorry state but the vehicle works perfectly (just needs a replacement bulb for the photon torpedo). After a good clean up and a trip to the shops to buy a monster load of batteries, I had the Big Trak following my commands along the kitchen floor like a good one. Oh, and the thing was so noisy it set off the neighbour’s dog upstairs barking.

Welcome to the world of the mighty electronic Big Trak!



BIG TRAK (US) or Bigtrak (Europe) was a computerised toy vehicle created by Milton Bradley in 1979. This six-wheeled tank-like space monster came with attractive decals, a front-mounted blue photon beam headlamp and an integrated programmable keypad that remembered up to 16 commands which it then executed in sequence. The US version was moulded in grey plastic while the European version was white. A companion unit was sold separately – the Big Trak Transporter – a trailer which could be attached to the rear that carried and dumped loads in response to Big Trak’s pre-programmed commands. Big Trak was relaunched in 2010 by Zeon Ltd who produced replicas of the original.








Hamleys. UK. 1983.


Thanks for requiring batteries with us  🙂  Join us again soon for another edition of Never Mind The Adverts!

Predictive text – it’s no picnic

‘Why are you looking so perplexed?’ Wooof asked me this morning during my third cup of coffee.

‘It’s that predictive text thingy,’ I said.

‘Oh?’

‘Well, it never works. For example, I’ve been researching for a big writing piece I’m working on. I tried to enter into my search engine: “Public Inquiries of the Twentieth Century” … and do you know what it predicted?’

‘What?’

‘”Picnic Injuries of the Twentieth Century”, that’s what!’

‘Ha-ha,’ laughed the cat. ‘I suppose that might involve trapped fingers inside hampers, wasp stings, napkin cuts, champagne corks in the eye.’

‘It’s pretty serious stuff when you look into it. Perhaps we ought to warn our readers?’

‘We should,’ agreed the cat. ‘Summer’s only around the corner. Soon there’ll be chequered blankets and condiments everywhere! How are we to keep the good folk of Vintage-land safe?’

‘By launching our very own public service picnic ad campaign!’ I said.

‘Are you serious?’

‘Sometimes.’

‘Alright,’ said the cat. ‘Let’s do it!’


INTRODUCING 

TVTA’s Summertime Safe Picnic Initiative is proudly sponsored by Badgerworth’s Wasp-catcher Kettles and Foxes & Fangles Mind That Bear Exploding Monkeys.



Ask The Family! 

We asked 1960’s Tammy’s family for their top Dos and Don’ts when it comes to enjoying a safe picnic in style.


The right look, the safe look!

Tammy: “It’s important for me to look my best at all times. But when it comes to picnics… skiing, roller skates and archery are huge no-go areas. Don’t be tempted by the latest fads or what your friends might say. It’s just not worth the risk!”

 

Below: Good show Tammy, that’s the safe way to picnic and you still look stylish!


Don’t be a square, daddy-o!

Ted and Dad are taking big risks by wearing such formal and warm attire to the picnic. 27% of picnic fatalities are caused by heat exposure and the rapid onset of mindless delirium. In severe cases the over-heated picnicker may resort to heinous criminal activity. 

Below: That’s better lads!


Stay cool, but never be underdressed!

Blimey Mom, watch out for your skin! More than 32% of picnic fatalities are caused by deadly insects attracted to human flesh. In addition, serious sunburn injuries can occur within just minutes of exposing bare arms and legs on the picnic blanket. Don’t risk it. Cover up sensibly. Mom looks great for a woman her age, let’s keep her that way!


Keep an eye on children at all times!

More than 47% of picnic fatalities arise from children being taken offsite by wild bears, mountain lions, Komodo dragons and in rare cases sharks.

Be seen!

Tammy’s younger sister Pepper says: “When I was very young I had to stay at home during family picnics. Understandable. The risk was too great. Now I’m older I wear the latest, brightest and fashionable clothing so that my family can easily spot me. Bright colours can also act as a deterrent to killer animals. Don’t forget to accessorise with glitter and jewellery to make you really stand out! Visibility coupled with style is key. How else will your family be able to find you as wild creatures drag you screaming into the woods by your bleeding hair follicles and…  

… alright Pepper that’s enough, we get the idea. Stop freaking us out! 

Picnic on dudes!

So dear reader, this summer, be safe, be seen, be stylish, and most importantly enjoy your picnic adventures!

 


Editor’s note: If you would like to find out more about Tammy’s family then please take a look at our excellent Tammy catalogue pages here

And Wooof, please change the site logo back to how it was!

Fast Cars, Key Chains and Cop Show Guns

Courtesy of the 1976 Pilen catalogue from Spain 

Pilen S.A. was a Spanish company that produced die cast model cars, key chains and toy guns. TVTA is pleased to present the full scans from this terrific little catalogue printed in Spanish, French, English and German. Featuring international model cars, a Tiger tank, toy guns from top cop shows like Kojak, Columbo and The Untouchables, and somewhat randomly… a set of child’s kitchen scales. It’s all here. And how about those front and back covers… with what looks like a De Tomasa Mangusta launching itself through a set of tyres against a deep red background. Always good to see some art on the covers of a catalogue.  

The cars

While many of Pilen’s models are considered recasts of Dinky, Corgi, Solido and Polistil, see here and here, Pilen nevertheless stamped their own identity on them by producing superb vehicles made of quality materials, with attractive paint apps and working features.   









Tiger Tanks


Guns N’ Wrenches

Pilen produced some cool toy guns, managing to snag licenses for big name 60s and 70s TV shows like Kojak, Columbo, Matt Helm, U.S. Marshal, Cannon, Get Smart, and The Untouchables. Pilen key chains featured various mini tools like wrenches, saws, hammers, and even a pistol. I had one of the key chain tools as a kid and I’m almost certain it had working features. According to Wikipedia the key chains were already in production by Pilen long before the company began selling cars. Included with each car purchase was a mini catalogue with a slip which could be cut out and collected then used to send off for a free key chain. 






On balance …

I don’t know why the child’s kitchen scales are included on the last page… maybe it was an end of line sale, or just a space-filler, or the company testing the market for the launch of a line of die cast super kitchen accessories? Here at TVTA we never mind a little speculation, and are always happy to end a post with a kitchen unit or accessory 🙂


 

Power Rangers Toys and Merchandise

Following yesterday’s big toy news story of Hasbro acquiring the Power Rangers franchise for $522 million, The Vintage Toy Advertiser is pleased to welcome the Rangers to our categories in what we hope will be a growing selection of toy and merchandise ads that have covered the franchise over the past twenty five years. We actually had this post prepped up in our editing suite last weekend for an upcoming publication (we were holding out on a few incoming ads), but are thrilled to ‘power up’ and publish it today on the back of the Hasbro announcement. Go go go …

Mighty Morphin Power Rangers

Power Rangers is an American superhero TV and film franchise adapted from the Japanese series Super Sentai. The first Power Rangers TV series was Mighty Morphin Power Rangers with its debut broadcast in 1993. The show became a huge success and spawned a long line of toys, video games, books, comics and other merchandise. To date three films have been released in 1995, 1997 and 2017. TVTA is pleased to present a selection of toy and merchandise ads that have covered the franchise.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Ets de Neuter. 1995. France.

Never Mind the Adverts Pt12 – Die Cast toys

Welcome to the latest Never Mind The Adverts Here Are The Toys! Time to take a look at some die cast vehicles from the 1970s to present – direct from The Vintage Toy Advertiser collection. 


Corgi 1995 re-issue of the James Bond Aston Martin DB5

Corgi 1973 J.P.S. Lotus Formula 1

Corgi Ford Escort

Corgi Allis Chalmers forklift

Corgi Batman vehicles

Corgi Doctor Who

Corgi Juniors Penguinmobile and Superman Punching-fist Rocket

Corgi Beatles Taxis

Corgi Helicopters


Hot Wheels 1990s


Hot Wheels Star Wars

Kenner Star Wars X-Wing Fighter Mail Away

Star Force Knockoff X-Wing Fighter


Matchbox Superkings Jaguar XJ6

Matchbox Yorkie Truck

Matchbox Battle Kings Helicopter K118. 1978

Matchbox Superfast Woosh N Push. 1972


Mattel Disney Cars


Welly Mini Cooper


Majorette Construction


Thanks for looking 🙂

Tomica die cast vehicles from Japan

“Tomica. Little vehicles carrying big dreams.”

Welcome to another new entry at The Vintage Toy Advertiser as we present scans for a 1982 Tomica & Dandy catalogue from Japan, and a Tomica British language Japanese flyer.

Tomica is a line of die cast toy vehicles produced by the Japanese company Tomy since 1970. In 1972 the Tomica & Dandy line was launched. 1976 saw the 100 millionth Tomica product release. Less than a decade later in 1984 Tomica celebrated its 300 millionth product release. The 90s saw the introduction of a battery-operated line (B/O Tomica) and a radio controlled line (R/C Tomica). In 2005 Tomica celebrated its 35th anniversary with the opening of the ‘Tomica Shop’, the first direct retail outlet which opened in the Tokyo Station Complex. In 2010 the line recorded its 40th anniversary. Tomica is still sold to date. Info taken from the Takara Tomy website

Click pics to go bigger.

Tomy Tomica die cast Japanese English language flyer. Front.


Tomy Tomica die cast Japanese English language flyer. Reverse.

Tomica & Dandy product catalogue 1982. Japan.

Tomy & Dandy product catalogue 1982. Japan. Front and reverse covers.













Thanks for looking 🙂