Hello? Fisher-Price toys customer services department? Yes, can I get a sniffer dog please?

The Fisher-Price Chatter telephone. 1963 catalogue detail.

Greetings, vintage mates. TVTA is pleased to add to its archives a selection of scans for Fisher-Price Toys. Who among us, as children, didn’t own or have a friend who owned the Fisher-Price Chatter Telephone? Or how about the Snoopy Sniffer dog? Or the Little People (formerly known as Play Family People)?

Little Snoopy and Snoopy Sniffer dogs. Fisher Price. 1968.

Fisher-Price is an American company founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans-Price. The company can proudly claim a long tradition of producing delightful preschool and early-years toys made from durable materials, and designed to last throughout generations of family members as the perfect hand-me-down toy.

Presenting: complete scans from the 1963, 1965, 1968 and 1970 Fisher-Price catalogues, each featuring toys a good deal of us will remember all too fondly.



Fisher-Price Parents’ Guide Catalogue. 1963. US.

Cover. Fisher Price Parents’ Guide Toy Catalogue 1963. US.

Below gallery: contents


Fisher Price Parents’ Guide Toy Catalogue 1963. US.



A Picture Book Of Fisher Price Toys. 1965. US.

Cover. A Picture Book Of Fisher Price Toys. 1965. US.

Below gallery: contents



Fisher Price Toys. Make Learning Fun Catalogue. 1968. US.

Cover. Fisher Price Toys Make Learning Fun Catalogue. 1968. US.

Below gallery: contents


Fisher Price Toys Make Learning Fun Catalogue. 1968. US.



Fisher Price and their hand-me-down toys catalogue. 1970. US.

Cover. Fisher Price and their hand me down toys catalogue. 1970. US.

Below gallery: contents


Fisher Price and their hand me down toys catalogue. 1970. US.



Below: 1968 catalogue page from FAO Schwarz

Fisher Price Toys. FAO Schwarz 1968. US.



As always, thanks for looking 😊

18 thoughts on “Hello? Fisher-Price toys customer services department? Yes, can I get a sniffer dog please?

    • Thanks Toydust. 500 vintage points to you!
      I also had the Play Family garage, it was such a fun, simple playset, yet had bags of action going on for it. It might be fair to say that toy companies like Matchbox imitated successfully the design, only to a slightly older child market.

      Liked by 1 person

  1. Hi TVTA, wow I’m doing well this week – I actually owned TWO of the toys shown here. I had the Jack-In-The-Box puppet and the Two-Tune TV. The TV played “Row, Row, Row Your Boat” and “London Bridge Is Falling Down” despite the scrolling screen showing Tower Bridge not London Bridge😁
    Sadly the Jack-In-The Box had a sad end as it’s cloth covering wore out and tore exposing the rather powerful (and sharp) spring underneath it. My parents, thinking I might trap and hurt my fingers in it, decided to throw the puppet out rather than get it repaired. But Jack was cool while he lasted.

    Liked by 2 people

    • TWO toys owned shown here, eh FT! 800 vintage points coming your way!

      I had the Chatter phone as a kid, along with the very Two Tune Music Box TV you mentioned, and also the Play Family Garage! Very cool early years toys.

      Your story of the Jack-in-the-box I can relate to… I had the high-density foam Rupert Bear doll, which over the years began to perish, revealing some very sharp and nasty metal wires that could take an eye out. Sadly it was so hazardous it was binned, but like you say, cool while it lasted.

      Liked by 1 person

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