International Star Wars toy and merchandise images 1977 – 1997

TVTA is proud to present a gallery of some of the best vintage Star Wars print images you will see this side of the galaxy!

From the vaults of TVTA we share more than 250 images showing international adverts and catalogue pages for the Star Wars Original Trilogy films, toys, merchandise, and promotional offers.

Covering the period between 1977 and 1997… this incredible post shows exactly how the Star Wars brand was sold around the world!

Thanks for looking, and MTFBWY!

Star Wars as seen in the US

Star Wars Jedi Arena video game. US.,1983.

Star Wars as seen in Brazil

Star Wars bootleg advert for Nescau drink. Brazil. 1984.

Star Wars as seen in the UK

Note: for more UK adverts please see TVTA’s wonderful Palitoy post! 

Star Wars Kraft Dairylea Action Transfers. UK. 1980.

Star Wars as seen in France

Note: for full scans of Miro-Meccano’s famous Saynettes adverts please see TVTA’s terrific Pif Gadget Saynettes post!

Star Wars Pif Gadget mini advert. 1982. France.

For the complete ‘Miro-Meccano Alfa Du Centaure Saynette’ stories click here 

Star Wars as seen in Germany

Star Wars Parker Germany. 1984.

Star Wars as seen in Italy

Star Wars Harbert radio control R2-D2. Italy. 1979.

Star Wars as seen in Belgium

Star Wars as seen in Denmark

Denmark. Anders. 1985. Loose figures and MOC packaging on this toy page ad from BR.

Denmark. 1985. Loose figures and MOC packaging on this toy page ad from Faetter BR.

Star Wars as seen in Spain

Spain. 1980. Star Wars El Imperio Contraataca 12 inch Boba Fett and IG-88 figures.

Spain. 1980. Star Wars El Imperio Contraataca 12 inch Boba Fett and IG-88 figures.

Star Wars as seen in Japan

Star Wars stickers. Japan. 1981.

Thanks for looking. new images will be added as they arrive to the collection.

19 thoughts on “International Star Wars toy and merchandise images 1977 – 1997

  1. This is a helluva collection right here. Lovely. I had some of those 97 pieces, but my favourites were the RotJ figures. They were perfect. I also lost a lot of weekend hours on the Death Star arcade game!

    Liked by 1 person

    • Thanks! A blast to put these together in one post at last.
      Ah, that Brazilian bootleg ad… how on earth did it sneak past the legal team of Lucas? I mean, Nestlé was, and is, a huge brand, and the ad appeared in a comic called “Zé Carioca”, ironically enough now, owned by Disney 🙂


  2. Oh Wow! What a blast this collection is! I remember about 80% of these items and I owned all but 12 of the action figures (I think, I know I was pretty close to having all of them – including the exclusives). But I have to say the ad that takes me back emotionally the most has to be the “Force Beam Lightsaber”….that was my first ever saber! I saved up 6 weeks’ pocket money and bought one from Woolworths. It had a mustard/beige coloured handle and just like all the others had a white lightbulb…however I made a few modifications! You might recall me telling you how I used a Quality Street chocolate sweet wrapper as a coloured filter and placed it over the bulb of the saber, making it glow green…well this was that saber! Thanks so much for this trip back to my Star Wars roots!

    Liked by 1 person

    • Thanks! It’s good to put all my Star Wars images together in one post at last.
      Kudos to your childhood invention of adapting the lightsaber with choc wrappers 🙂 And wow, you had nearly the whole run of figures! I stopped collecting at ROTJ time becuase I wanted to buy records and watch bands, but I had nearly all the first 21 line, and many from ESB, including the Landspeeder and X-Wing vehicles.
      Familiar story of many… wished I’d have kept my childhood SW toys, at least a few of them, but they all went in the end. Oh well. The good thing about these ads is we can relive those days of the great toys and merchandise we had 🙂

      Liked by 1 person

  3. What an amazing collection of Star Wars adverts and images! Fun to see a few for that remote control R2 D2 that I had as well. Also remember the one where you sent off for the digital watch and the lightsabre one too. I got a red lightsabre! Had to make my own lightsaber sound effects back then though LOL

    Liked by 2 people

    • Hello Darth Bowler, I too owned one of these lightsabers shown. I had the “Force Beam Lightsaber” (which I bought from Woolworths, if you remember those stores!) and you might recall they all came with a white plastic blade and just lit up white. Well I made a few modifications to mine. One day I was sat eating some Quality Street chocolates and I noticed something gleaming in the chocolate tin. It was a green wrapped sweet and I had the idea to use the green cellophane wrap as a coloured filter which I stretched over the lightbulb housing then screwed the blade back in place. I was the only kid who had a green bladed saber!

      Liked by 2 people

      • LOL Darth Bowler, I like that! Yeah, those lightsabers were a lot of fun, good times. These adverts are so cool as well, so many Star Wars goodies, Funny you say Quality Street, we always had Roses as I remember when I was a kid. Sure there were more sweets in the tins back then as well 🙂

        Liked by 2 people

      • Very true, the tins did seem fuller in the “old days” I notice that “Wagon Wheels” have shrunk too, they used to be massive like a Frisbee but now they are about the size of a 10p piece. Or maybe I have just got bigger and the wheels have remained the same size…I dunno. Keep well and MTFBWY!

        Liked by 2 people

      • We had Roses, all yummy I remember! But at my nan’s it was always Quality Street, mostly good apart from a couple of jaw breaking toffee ones. That disc-shaped toffee one they had in a yellow wrapper could have been sent to space and would still come back intact!

        Liked by 1 person

    • Thanks! It was fun, hard work, and also a relief to bring all these images together as I had ads for Star Wars all over the place!
      Love hearing what toys and merch you guys had back in the day! Sure that remote control R2-D2 would have been so cool to own!
      I never had a lightsaber, but did have a Darth Vader digital watch you mention, a huge poster of him next to my bed, and his action figure. I ended up liking the droids and Luke X Wing more, but Vader was so impressive as a kid!

      Liked by 1 person

      • Always enjoy reading these posts about Star Wars toys and posters, such fun, and always brings back happy memories. Yes, the R2 D” was fun, I used to drive everyone mad with it around the house LOL! That Darth Vader digital watch was cool as well. Loved the action figures as well, used to get so excited to go to the toy shop and see if they had any new ones in stock. Darth Vader always looked so great in the adverts and on the posters as well 🙂

        Liked by 1 person

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