Lego adverts

legologo

In 1949 in Denmark, interlocking bricks known as “Automatic Binding Bricks” were created by Ole Kirk Christiansen of the Lego company. The design was based on the UK-patented “Kiddicraft” self-locking bricks. By 1958 Lego had modified its version into the famous and much-loved brand that we all know today. Although many new Lego designs and innovations have emerged since then, those original interlocking studded bricks from more than fifty years ago are still compatible with the modern sets of today.

TVTA’s collection of Lego ads feature some superb examples from around the world, including some excellent Danish ones – the home of LEGO! Thanks for looking 🙂


Denmark. 1980.

Lego sets various. Denmark. 1982. Image supplied by Jaltesorensen.

Speelboom Club Journal N°1. 1987. Netherlands.

Speelboom Club Journal N°4 1987. Netherlands.

Speelboom Club Journal N°4 1987. Netherlands.

France. 1978.

France. 1978. Featuring Lego sets 602, 620, 640, 672.

France. Pif Gadget. 1985.

France. Pif Gadget. 1985.

France. Pif Gadget. 1978.

France. Pif Gadget. 1978. Featuring Lego sets 300, 301, 302, 605, 622, 625, 641, 670.

France. 1981.

France. 1981.

Speelboom Club Journal N°4 1987. Netherlands.

Speelboom Club Journal N°3. 1987. Netherlands.

France. Pif Gadget. 1977.

France. Pif Gadget. 1977. Featuring Lego sets 371, 373, 663.

France. 1983.

France. 1983.

Speelboom Club Journal N°4 1987. Netherlands.

Denmark. 1970.

Denmark. 1969.

Denmark. 1970.

Speelboom Club Journal N°4 1987. Netherlands.

Speelboom Club Journal N°4 1987. Netherlands.

Speelboom Club Journal 1987. Netherlands.


Wild West

1976. Denmark.

France. 1977. Featuring Lego sets 210, 215 372.

France. 1977. Featuring Lego sets 210, 215 372.


Knights/Medieval

France. 1983. Featuring Lego sets

France. 1983.

Denmark. 1984. Featuring Lego sets

Denmark. 1984.

France. Pif Gadget. 1985.

France. Pif Gadget. 1985.

France. 1986.

France. 1986.

France. 1981.

France. 1981.

Speelboom Club Journal N°4 1987. Netherlands.


Technic, System and Expert Builder sets

France. Pif Gadget. 1977.

France. 1977. Featuring Lego sets 850, 853, 870.

France. 1982. Lego set

France. 1982.

France. 1982.

France. 1982.

Ets De Neuter. Catalogue page. 1995. France.

US. 1981. Lego set 8859.

US. 1981. Lego set 8859.

Denmark. 1970.

US. 1981. Lego set 8860.

US. 1981. Lego set 8860.

US. 1978.

US. 1978.

US. 1981.

US. 1981.

France. 1981. Lego set 744.

France. 1981. Lego set 744.

France. 1979.

France. 1979.

Speelboom Club Journal N°4 1987. Netherlands.

Speelboom Club Journal N°4 1987. Netherlands.


Updated September 2018 with new pics.

One thought on “Lego adverts

  1. Pingback: Danish Retro (Pt 1. Lego) | The Vintage Toy Advertiser

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