LEGO

legologo

In 1949 in Denmark, interlocking bricks known as “Automatic Binding Bricks” were created by Ole Kirk Christiansen of the Lego company. The design was based on the UK-patented “Kiddicraft” self-locking bricks. By 1958 Lego had modified its version into the famous and much-loved brand that we all know today. Although many new Lego designs and innovations have emerged since then, those original interlocking studded bricks from more than fifty years ago are still compatible with the modern sets of today.

TVTA’s collection of Lego ads feature some superb examples from around the world, including some excellent Danish ones – the home of LEGO! Thanks for looking 🙂


Space sets 

Denmark. 1981.

Denmark. 1981. Featuring Lego sets 6842, 6870, 6970.


Denmark. 1979.

Denmark. 1979. Featuring Lego sets 889, 897.


Germany. Fix Und Foxi N° 37. 1984.

Germany. 1984.


Germany. 1980.

Germany. 1980.


Italy. Topolino. 1979.

Italy. Topolino. 1979.


France. 1983.

France. 1983. Featuring Lego sets 6881, 6928, 6951, 6881.


France. 1983.

France. 1983. Featuring Lego sets, 305, 6930, 6980.


France. 1985.

France. 1985.


France. 1983.

France. Pif Gadget prize offer. 1983.


France. Pif Gadget prize offer. 1983.

France. Pif Gadget prize offer. 1983.


France. Pif Gadget prize offer. 1983.

France. Pif Gadget prize offer. 1983.

 


City sets and other themes

France. 1978.

France. 1978. Featuring Lego sets 602, 620, 640, 672.


France. Pif Gadget. 1985.

France. Pif Gadget. 1985.


France. Pif Gadget. 1978.

France. Pif Gadget. 1978. Featuring Lego sets 300, 301, 302, 605, 622, 625, 641, 670.


France. 1981.

France. 1981.


France. Pif Gadget. 1977.

France. Pif Gadget. 1977. Featuring Lego sets 371, 373, 663.


France. 1983.

France. 1983.


Cowboys and Indians

France. 1977. Featuring Lego sets 210, 215 372.

France. 1977. Featuring Lego sets 210, 215 372.


Knights/Medieval

France. 1983. Featuring Lego sets

France. 1983.


Denmark. 1984. Featuring Lego sets

Denmark. 1984.


France. Pif Gadget. 1985.

France. Pif Gadget. 1985.


France. 1986.

France. 1986.


France. 1981.

France. 1981.


Technic and Expert Builder sets

France. Pif Gadget. 1977.

France. 1977. Featuring Lego sets 850, 853, 870.


France. 1982. Lego set

France. 1982.


France. 1982.

France. 1982.


US. 1981. Lego set 8859.

US. 1981. Lego set 8859.


US. 1981. Lego set 8860.

US. 1981. Lego set 8860.


US. 1978.

US. 1978.


US. 1981.

US. 1981.


France. 1981. Lego set 744.

France. 1981. Lego set 744.


France. 1979.

France. 1979.


 

One thought on “LEGO

  1. Pingback: Danish Retro (Pt 1. Lego) | The Vintage Toy Advertiser

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