In 1949 in Denmark, interlocking bricks known as “Automatic Binding Bricks” were created by Ole Kirk Christiansen of the Lego company. The design was based on the UK-patented “Kiddicraft” self-locking bricks. By 1958 Lego had modified its version into the famous and much-loved brand that we all know today. Although many new Lego designs and innovations have emerged since then, those original interlocking studded bricks from more than fifty years ago are still compatible with the modern sets of today.
TVTA’s collection of Lego ads feature some superb examples from around the world, including some excellent Danish ones – the home of LEGO! Thanks for looking 🙂
Denmark. 1980.
Lego sets various. Denmark. 1982. Image supplied by Jaltesorensen.
Lego sets various. Autumn Bargains catalogue. 1986. UK.
Speelboom Club Journal N°1. 1987. Netherlands.
Speelboom Club Journal N°4 1987. Netherlands.
Speelboom Club Journal N°4 1987. Netherlands.
France. 1978. Featuring Lego sets 602, 620, 640, 672.
France. Pif Gadget. 1985.
France. Pif Gadget. 1978. Featuring Lego sets 300, 301, 302, 605, 622, 625, 641, 670.
France. 1981.
Speelboom Club Journal N°4 1987. Netherlands.
Speelboom Club Journal N°3. 1987. Netherlands.
France. Pif Gadget. 1977. Featuring Lego sets 371, 373, 663.
France. 1983.
Speelboom Club Journal N°4 1987. Netherlands.
Denmark. 1970.
Denmark. 1969.
Denmark. 1970.
Speelboom Club Journal N°4 1987. Netherlands.
Speelboom Club Journal N°4 1987. Netherlands.
Speelboom Club Journal 1987. Netherlands.
Wild West
1976. Denmark.
France. 1977. Featuring Lego sets 210, 215 372.
Knights/Medieval
France. 1983.
Denmark. 1984.
France. Pif Gadget. 1985.
France. 1986.
France. 1981.
Speelboom Club Journal N°4 1987. Netherlands.
Technic, System and Expert Builder sets
France. 1977. Featuring Lego sets 850, 853, 870.
France. 1982.
France. 1982.
Ets De Neuter. Catalogue page. 1995. France.
US. 1981. Lego set 8859.
Denmark. 1970.
US. 1981. Lego set 8860.
US. 1978.
US. 1981.
France. 1981. Lego set 744.
France. 1979.
Speelboom Club Journal N°4 1987. Netherlands.
Speelboom Club Journal N°4 1987. Netherlands.
Lego Expert Builder Series. US. 1982.
Updated March 2020 with new pics.
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