So much style! Pénéla N°14 and 15, 1968.


Pénéla was a monthly women’s lifestyle magazine published in France throughout the 1960s and 1970s. The magazine was presented in a library format and was dedicated to fashion, style, beauty, home and garden decor, cooking and the arts. Alongside the many wonderful photos found inside a typical issue, Pénéla featured artist illustrations to accompany famous poems, quotes and short stories.

TVTA is pleased to present selected images from issues N°14 and N°15 from 1968, as part of an ongoing series of Pénéla.


Illustrations…


Illustration by Coline. Pénéla No 14. June 1968.

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So much style! Pénéla N°12, 1968.

Cover. Pénéla No 12. April, 1968.

Pénéla was a monthly women’s lifestyle magazine published in France throughout the 1960s and 1970s. The magazine was presented in a library format and was dedicated to fashion, style, beauty, home and garden decor, cooking and the arts. Alongside the many wonderful photos found inside a typical issue, Pénéla featured artist illustrations to accompany famous poems, quotes and short stories.

TVTA is pleased to present issue N°12 from April 1968, as part of its series featuring selected scans from various Pénéla issues.

Victor Hugo. Pénéla No 12, April 1968.

Pénéla No 12, April 1968. Illustration by Christiane Neuville.

Pénéla No 12. April 1968. Illustration by Jacques Taillefer.

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So much style! Pénéla N°13, 1968.

Cover. Pénéla No 13. May 1968.

Pénéla was a monthly women’s lifestyle magazine published in France throughout the 1960s and 1970s. The magazine was presented in a library format and was dedicated to fashion, style, beauty, home and garden decor, cooking and the arts. Alongside the many wonderful photos found inside a typical issue, Pénéla featured artist illustrations to accompany famous poems, quotes and short stories.

TVTA is pleased to present issue N°13 from May 1968, as part of an upcoming series featuring selected scans from various Pénéla issues.

Ronsard. Illustration by B. Chartres.

Illustration by Coline.

Illustration by Christiane Cardinale.

Advert: Calor hair irons.

Advert: Sartel sewing accessories. Pénéla No 13.

Advert: Boom-Mince slimming clothes. Pénéla No 13 May.

Photo: Jean Daniel Lorieux/Aarons.


Look out for more scans from Pénéla magazine coming to TVTA soon!

Thriller Classics 1000 piece jigsaw!

I couldn’t resist buying this jigsaw puzzle collage of classic thrillers posters. The images and graphics were a ‘thrill’ to complete, as well as to personally tick-off the films I’d actually seen… plus any of their remakes!

The hardest part was the central King Kong image. The easiest part was making the film titles. The puzzle is made by Clementoni of Italy, and comprises sturdy pieces with quality printing. Chapeau to the artist who created the collage! I love the inclusion of the Clark bar and Milky Way chocolates, the 3D glasses, and King Kong with his popcorn!

How many of these thriller classics have you seen? And how about their later remakes, or film and TV inspired by them?

Thanks for looking 😎

TVTA is retiring (or was that just a hiatus?)

Greetings vintage mates.

It is with a degree of sadness yet a positivity for the future of my blogging endeavours that I am announcing the retirement of The Vintage Toy Advertiser. At the least it will be a hiatus or very long holiday.

Since 2011 my aim for the site was to create an online resource and archive showcasing vintage advertising and catalogue images spanning the subject of toys, movies, comics, video games, food & drink and much more!

Ten years on – I think I’ve largely done as much as I can and want to do for the time being regarding this. The decision has been made easier by my dissatisfaction with the WordPress drive of switching to blocks. As a paying customer I am no longer willing to part with money for a service which does not meet the needs of TVTA.

My archive (4.5K advert and catalogue images + hundreds of toy images from my own collection + hundreds of comic book and magazine covers) was always meant to be added to and enhanced. Having to edit with blocks is unwieldy and time-consuming to maintain the good standards of my work, and it seems there are far too many hoops to have to jump through just to publish even a simple post these days… when blogging should be easy, quick, and fit for everyone’s purpose?

Another issue is that I will soon reach my current plan limit for image space, requiring me to upgrade to the next and more expensive plan with additional features I do not need. Maybe WP could consider offering one-off extra image space packages for blogs which are picture heavy? I doubt that. As much as I’ve always loved WP, they never seem to listen.

So, onto the future…

I will be launching a new site soon. Likely on WP still, but without the costs I’ve been incurring. The site will be simple. Focussed on writing, art projects, and with the occasional feature on vintage books and comics.

As such, The Vintage Toy Advertiser will no longer be updated, and will be left in the capable paws of TVTA office cat extraordinaire Wooof to curate while he idly munches his way through cat biscuits and re-watches all those VHS films we never returned to Blockbusters.

As for my dear vintage mates here… I intend to very much keep in touch, and I would like to give a HUGE, huge, huge, massive, storming, magnificent, mammoth, mega-big thanks to everyone who has been a part of TVTA over these past ten years. The interaction, inspiration, encouragement, fun and laughs, likes, comments, reblogs, shares and links has quite simply made my days 😊

It’s April, and April is my big TVTA blog anniversary – 10 years old this month! And now a retirement to add to it. Sometimes these things work this way.

I’ll leave you with a quick gallery of a few of my favourite archived images over the years (too many to choose from!!), and I’ll be sure to post the link soon for my new site once it’s up and running.

Adios you lovelies, see you on the other side! 😎

Ford, editor TVTA



As always, thanks for looking 🙂