View-Master titles. France. Pif Gadget. 1984.
The View-Master stereoscopic viewer was originally produced by the Sawyer’s company. It was introduced at the 1939 New York World’s Fair as an alternative to the scenic postcard, with images set in cardboard reels that could be inserted into the viewer. In 1966 the GAF company (General Aniline & Film) took over responsibility and began producing reels aimed at the children’s market such as cartoons, TV shows and film. View-Master continues to be produced to date and is currently owned by Mattel. In 1999 it was inducted into the National Toy Hall of Fame. There is a nice little write-up about it here: View-Master Toy Hall of Fame
View-Master The Muppet Show. France. Pif Gadget. 1979.
View-Master titles. France. Pif Gadget. 1982.
Sesame Street, Star Trek, Snow White
View-Master reels in their original packets.
Dutch catalogue, 1970s
1951 View-Master
1951 Sawyer’s View-Master and Gaf Mail Order booklet.
Early Heroes World advert featuring the GAF View-Master Good Guys Gift Pack. US. The Superhero Book of Goodies. 1977.
View-Master rear image of packaging, 1980s.
View Master advert. 1965. France.
Assorted reels and gift sets
Masters of the Universe gift set, 1983
Mickey Mouse 50th Anniversary gift set, 1978
Peanuts, 1966
The Flintstones, 1962
Hans Christian Andersen’s Fairy Tales, 1958
Flash Gordon, 1976
20,000 Leagues Under the Sea, 1954
Thanks for looking through two little windows with us š
Post updated May 2022 with one new image.
The Vintage Toy Advertiser 
A blast from the past! š
I used to love my View-Master! I remember the Superman reel I had, well, I remember it now I’ve seen this!
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Cheers Tom. Same here, fond memories of the View-Master as a kid!
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Well, you have created a time machine my friend….well done !
And now I need a drink cause I;m flooded with childhood memories š
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Thank you friend. I will gladly share a drink with you too. Looking forward to seeing more of your art š
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Thank you.
And hats off for the incredible effort you are putting behind TVTA. We are used in consuming everything without a moment of pause & reflection.
You have a nice day.
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I think they were all kind of 3D, but that 1982 View-Master 3D is really interesting looking.
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