VIEW-MASTER… worlds within two windows

France. Pif Gadget. 1984.

The View-Master stereoscopic viewer was originally produced by the Sawyer’s company. It was introduced at the 1939 New York World’s Fair as an alternative to the scenic postcard, with images set in cardboard reels that could be inserted into the viewer. In 1966 the GAF company (General Aniline & Film) took over responsibility and began producing reels aimed at the children’s market such as cartoons, TV shows and film. View-Master continues to be produced to date and is currently owned by Mattel. In 1999 it was inducted into the National Toy Hall of Fame. There is a nice little write-up about it here: View-Master Toy Hall of Fame

France. Pif Gadget. 1979.

France. Pif Gadget. 1982.

View-Master reels in their original packets.

GAF View-Master Dutch catalogue cover.

View-Master Dutch catalogue back cover.

View-Master Dutch catalogue. Disney reels.

View-Master Dutch catalogue Disney reels with View-Master models.

View-Master Dutch catalogue film and TV reels.

View Master-Dutch catalogue film and TV reels.

View-Master Dutch catalogue projector models.

1951 Sawyer’s View-Master and Gaf Mail Order booklet.

Early Heroes World advert featuring the GAF View-Master Good Guys Gift Pack. US. The Superhero Book of Goodies. 1977.

Post updated Jan 2018 with new pics.

4 thoughts on “VIEW-MASTER… worlds within two windows

      1. Spira

        Thank you.
        And hats off for the incredible effort you are putting behind TVTA. We are used in consuming everything without a moment of pause & reflection.
        You have a nice day.

        Liked by 1 person


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