Showcasing 20th century print advertising and pop culture curiosities. Specialities: toys, fashion, comic books, movies and art. One of the most comprehensive archives you'll find on the net. Established 2011.
OBJECT: Model Building THEME: Disney / Road Runner & Wile E. Coyote / Coca-Cola on wheels TIMELINE: 1970s BRAND: MPC CONSIDERATIONS: Assembly Required / Drink And Drive Responsibly
Model kit making company MPC produced this fiendish set of horror kits based on Walt Disney’s Haunted Mansion, as seen at Disneyland and Walt Disney World. The models came with action features known as ZAP/ACTION.
Page 1 of double page Disney’s Haunted Mansion by MPC. 1974. Weird War Tales. US.
Page 2 of double page Disney’s Haunted Mansion by MPC. 1974. Weird War Tales. US.
Beep Beep …
Next is this 1972 ad for MPC’s Road Runner and Wile E. Coyote super car kits … no need for glue, these are from the snap-together range.
US. The Unexpected. 1972.
It’s the real thing …
Another MPC production … it’s the “Coke machine on wheels”, the “Carbonated Cruiser”, it’s the 1971 Coke Vending Machine car!
But what exactly is a Vending Machine car?
US. Teen Titans. 1971.
The Vending Machine car was built by Steve Tansy and Glen Yealy in 1970 using Coca-Cola vending machine parts. The side panel was actually the door from a vending machine, and there was an ice cooler at the rear to store your bottles of Coke! The project was given blessing by the Coke company who supplied the machines and even suggested some additional features.
Monogram began life in 1945 making balsa wood model kits of ships and airplanes. Their rival company (TVTA entry: Revell) started making plastic kits to which Monogram responded with their own range of “All Plastic” “Plastikits”.
The rivalry between the two companies continued over the years until they joined forces to become one company. Today they continue to enjoy that partnership.
AMT (originally Aluminium Model Toys) began life in 1948 making promotional model cars for car dealerships. They later became established as one of the leading makers of plastic model kits. The company continues to produce model kits to date alongside its partner (another established model maker) MPC.
The Danish advert below shows two logos: Matchbox and AMT. This was due to the 1978 buyout of AMT by British Lesney, the makers of Matchbox.
Denmark. Anders. 1981.
The following two adverts from the UK and US show the AMT logo married with the logo of ERTL who purchased AMT from Matchbox in 1983.
Scalecraft Model kits were produced by the Eldon toy company in the UK from the late 1950s up to 1977 when they were taken over by Airfix. Typical Scalecraft sets featured cars, military vehicles, boats and aeroplanes. They came as ‘snap-together’ kits and were sometimes motorised.