Tag Archives: vintage advertising


TVTA recently acquired some wonderful examples of early twentieth century advertIsing for hats. Dating from 1925 to 1953, the (mostly) black and white adverts feature famous French brands such as Fléchet, Tirard and Mossant. The original art and photographic images broadly cover the Art Déco period and aim to represent the luxury, style, glamour and technological progress of the times. I’ve include some additional ‘non-hat’ ads that were also included in the acquisition.

Mossant. 1949.


Fléchet. L’Illustration, 1937. France.

Fléchet. L’Illustration. 1937. France.

Fléchet. L’Illustration. 1934.

Tirard. L’Illustration. 1938.

Ballot automobile. 1925.

Le Sphinx by Gant Neyret. L’Illustration. 1935.

Vieille Cure. L’Illustration. 1935.

Mambo. Date unknown.

Morreton. Date unknown.

Fléchet. 1953.

Afterword. I began preparing this post early this morning. I later heard the news that Stephen Hawking died. I wanted somehow to make a post about him, but as much as I admire his science work and even more so his courage, humour and his kind spirit towards humanity, I couldn’t find apt enough words or images to do justice. So I’d like to dedicate this post to him, and say “hats off” to you, and “chapeau” Mr Hawking.

Everything but the kitchen sink

Wooof just gave me his Hello Kitty USB stick and said: “Latest ads all scanned boss, post ’em up, I’m off to Italy for the weekend.” “What kind of ads are they?” I asked the cat. “Oh, a bit of this, a bit of that. Everything but the kitchen sink really.” “And how am I supposed to put a theme to them?” I said. “There are categories and tags and witty comments to consider. We can’t all go swanning off to Italy you know.” “How should I know,” replied the cat, already packing his case and searching for his Aviators. “You’re the editor. Just call the post ‘Everything But The Kitchen Sink’, or something.” “Righto,” I said. “Ha, be funny if there really was a kitchen sink ad on your USB stick.” The cat looked at me and sighed. “That would be just ridiculous. Right, I’m off. Plane to catch. Don’t work too hard this weekend. Miow and ciao baby!”

Bye Wooof.

Door slams.

Cue one inserted Hello Kitty USB stick into the TVTA hard drive, and I present, a mixed bag of retro adverts, everything but the kitchen sink…

First up … Nice going Wooof … you found some Sony Walkman ads …

France. Ets De Neuter catalogue. 1995.

France. Ets de Neuter catalogue. 1995.

Next … Bubble Yum bubble gum wild cherry goodness … 

US. Weird War Tales. 1980.

Next … Cool, 2000 AD and Judge Dredd badges …

2000 AD. Prog 333. 1983.

Marvel and DC comics action figures …

UK. Wizard. 2008.

Some Transformers …

France. Catalogue Super Jouet. 1985.

Erm … A Kerrang! Keep it loud! badge. I remember wearing that …

Next … Bravo Wooof … it’s the Armand Zildjian 19 inch ride … drool … I ride with a vintage 20 inch Zildjian Ping, but still … drool!

UK. Z-Time. 2004.

Well done Wooof, you found more Zildjian ads …

UK. Z-Time. 2004.

The Clone Wars … Marbs …

UK. Wizard. 2008.

Zarjaz! Return of the Jedi free album and stickers with 2000 AD …

UK. 2000 AD. 1983.

Acme boots, it’s the saga of Johnny West …

US. Weird War Tales. 1980.

And finally … lol! … Wooof was tricking us all along … there really is an ad for a kitchen sink …

France. Jouet Mont Blanc catalogue. 1969.

That’s all for now folks. Thanks for stopping by. Please wash your dishes on the way out  🙂

May the 1982 Wilton Yearbook of Cake Decorating be with you

The Wilton Yearbook of Cake Decorating 1982 had been on TVTA’s ‘to get’ list for a few years …

Mainly because of this cake-tastic Star Wars ad …

Star Wars ESB cake pans, candles, molds and toppers. The Wilton Yearbook of Cake Decorating 1982. US.

And this …

Star Wars ESB cake toppers. The Wilton Yearbook of Cake Decorating 1982. US.

But the US baking publication also serves up some other interesting pop culture goodies …

Like these …

And these …

And these …

And these …

Then there’s this cheestastic and delightful happy family in the kitchen ad … hotdog! I think they’re making a happy lion cake …

And … You’ll be a baking star …

And finally, Wooof’s favourite, a most adorable big cat big cake cover … it’s the happy lion …

Right, we’re off to find our aprons and chef’s hats for a round of happy lion cake making in the TVTA kitchen. Until next time, you can have your cake magazine but don’t ever eat it, and remember kids … a lion is not just for Christmas but forever. Thank you for sweetly decorating with us 🙂


Nothing is impossible

Fearless fighter of evil in seconds? Impossible! Not with the authentic Superman costume it isn’t.

US. Weird War Tales. 1974.

Fear no man? Impossible! No, not with unbeatable self-defense made easy!

US. Weird War Tales. 1974.

Build strong muscles fast. Impossible? See results in ten days or your money back!

US. Weird War Tales. 1974.

Shazam! Live in person? On a Saturday morning? CBS? Impossible? No.

US. Weird War Tales. 1974.

And the Harlem Globe Trotters and Rod Hull and Emu live in person too on CBS? Impossible? Nope, it’s veritable.

US. Weird War Tales. 1974.

Olympic prizes or cash? Impossible? Heck, no.

US. Weird War Tales. 1980.

Impossible-to-believe prizes?

In 1975 model maker Monogram offered up a fantastic prize competition for customers who purchased from their range of ‘Big-Scale Kits’. First prize was a full-size ‘Replicar’ sports car! Second prize was six Harley-Davidson X90 mini bikes! And the third prize was eight 10-speed racing bikes. Runners up prizes included 235 model kits – and all for the price of a $3.99 model containing the entry form! I wonder who the lucky winners were?

US. Weird War Tales. 1974.

And lastly, turn your room into the Black Hole? Impossible?

US. Weird War Tales. 1980.

The lack of sleep of the cat

No work for three whole days! Yippee Wooof, it is Tuesday, right? Absotiffily, replied the cat, who was returning, somewhat bleary-eyed, from all an all-nighter down in the archives. Armed with empty cartons of Are-You-Feline-Fine-Cat-Fuel, Miow-Miow-Nitro-biscuits and a dozen or so vintage adverts, the poor mog looked absolutely exhausted!

You’re working too hard, you should take a day off, I told him, like me. Not until we get these latest ads scanned, replied the cat. We’ve got deadlines, didn’t ya know.

Me: Yes, and you have crows feet, and more bags under your eyes than the Eye of Horus coming out of Sainsbury’s on a Saturday morning! Now give me those ads and go and grab some zeds. I’ll do the scanning today.

Wooof: If you’re sure?

Me: So long as there are no clown ads I’m good.

Wooof: Nope, no clown ads today.

Me: Positive?

Wooof: Positive. Jings, sonny, when are you going to get over this ridiculous fear of clowns?

Me: I’m trying, Wooof, I’m trying. Now, donc, alors, allez, au lit… bonne nuit!

Righto, said the cat, on my way! Oh, and by the way, it’s not Tuesday, it’s Wednesday…

Too late. Cue sounds of scanner….

Whirr… whirr… click…

Whirr… whirr… click…

Whirr… whirr… click…

Whirr… whirr…



In today’s Non-toy ad Tuesday non-Tuesday non-sleep blog post, we get all bubblegummed-up with Malabar and Bazooka. We get snappy with Kodak and Polaroid cameras, quench our thirst with sporty-themed drinks, brush our teeth with Colgate, discover that in Danish Kaptajn Knas cereals is Cap’n Crunch cereals, and Peter Plys is Winnie-the-Pooh, and lastly we get busy with the fizzy SodaStream!

Malabar Bubblegum

France. Pif Gadget. 1983.

France. Pif Gadget. 1983.

France. Pif Gadget. 1978.

Polaroid Instant 10 Camera

France. Pif Gadget. 1978.

Kodak camera

Denmark. Anders And & Co. 1983.


Denmark. Anders And & Co. 1983.

Sporty-themed Drinks

Denmark. 1988.

France. Pif Gadget. 1977.

Kaptajn Knas is Cap’n Crunch in Denmark

Denmark. Anders And & Co. 1987.

Peter Plys is Winnie-the-Pooh in Denmark

Denmark. Anders And & Co. 1981.


Denmark. Anders And & Co. 1981.

Denmark. 1980.

Thank you for bypassing clowns with us 🙂

Galaxy Rangers

The quickest draws in the universe, their motto: No guts, no glory!

Image courtesy of Hearst Entertainment Animation

Galaxy Rangers, or to give it its full title The Adventures of the Galaxy Rangers is a Japanese-American animated TV show that was broadcast between 1986 and 1989. The show successfully blended Sci-Fi action themes and stories with traditional Wild West themes.

US. Alpha Flight. 1987. Galaxy Rangers animated series on VHS videocassette.

France. Pif Gadget. 1988. French promotion by the soft drink brand Tang for free Galaxy Rangers Panini stickers and Galaxy Rangers games found inside packs.