So much style! Pénéla N°12, 1968.

Cover. Pénéla No 12. April, 1968.

Pénéla was a monthly women’s lifestyle magazine published in France throughout the 1960s and 1970s. The magazine was presented in a library format and was dedicated to fashion, style, beauty, home and garden decor, cooking and the arts. Alongside the many wonderful photos found inside a typical issue, Pénéla featured artist illustrations to accompany famous poems, quotes and short stories.

TVTA is pleased to present issue N°12 from April 1968, as part of its series featuring selected scans from various Pénéla issues.

Victor Hugo. Pénéla No 12, April 1968.

Pénéla No 12, April 1968. Illustration by Christiane Neuville.

Pénéla No 12. April 1968. Illustration by Jacques Taillefer.

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So much style! Pénéla N°13, 1968.

Cover. Pénéla No 13. May 1968.

Pénéla was a monthly women’s lifestyle magazine published in France throughout the 1960s and 1970s. The magazine was presented in a library format and was dedicated to fashion, style, beauty, home and garden decor, cooking and the arts. Alongside the many wonderful photos found inside a typical issue, Pénéla featured artist illustrations to accompany famous poems, quotes and short stories.

TVTA is pleased to present issue N°13 from May 1968, as part of an upcoming series featuring selected scans from various Pénéla issues.

Ronsard. Illustration by B. Chartres.

Illustration by Coline.

Illustration by Christiane Cardinale.

Advert: Calor hair irons.

Advert: Sartel sewing accessories. Pénéla No 13.

Advert: Boom-Mince slimming clothes. Pénéla No 13 May.

Photo: Jean Daniel Lorieux/Aarons.


Look out for more scans from Pénéla magazine coming to TVTA soon!

When you next go shopping, don’t forget to pick up…

Greetings vintage mates!

Whether you are a high street shopper, a mega-store moocher, a mail-order junkie, a catalogue queen or a flea-market freak… make sure you pick up these items* the next time you go shopping!

*time-travel to the 1960s may be required for certain items subject to availability.

Shopping list: Ajax cleaner, Pax washing powder, Palmolive washing-up liquid, Mir washing powder, Orlane and Juvena cosmetics, Banga orange juice, Gayelord Hauser Vitamin Pills.


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Walking in a 60s Wonderland

A TVTA Christmas Selection Box Special!

Greetings, vintage mates! Here’s wishing you all a very merry Christmas and a wonderful and creative New Year ahead!

Staying with our recent 1960s fashion and style vibe, TVTA is pleased to present seasonal images from the French pages of Elle (1968), Jours De France (1969) and Marie Claire (1965) featuring Christmas gift ideas, homemade decorations, festive food and winter fashion.

Enjoy the images. See you in 2022!

Ford

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If you had to choose a favourite decade for fashion and style, which would you choose?

Gwendacril. Marie France118. 1965.

Bas Cornuel Paris. Marie France 118. 1965.

Marie France 118. 1965.


From très élégant to trop cool! 1965-1968 Fashion and Style!

To answer my own question, I’ll say first that I’m a fan of the 1920s look, I love too the rebel flair of the 1950s, the glam and glitz of the 1970s, and the new wave punk attitude of the 1980s… but it’s decade numéro 1960s which takes my vote as favourite.

We could agree that fashion is often influenced by that which has preceded it; and in the images I’ve scanned below it’s interesting to see how some of the styles have a definite 1920s look, and there is also that natural crossover or bleed from the 1950s influence. But we could also agree that the sixties saw a genuine birth of new ideas which not only exploded onto the scene but perhaps defined in the first place exactly what a scene should look like. The style back then – whether it was the clothes you wore or the way you cut your hair, or the jewellery you wore, seemed to marry effortlessly into the music and films and the characters which inhabited the sixties landscape. Cool? Swinging? Fab? I think so.

Join me, as TVTA points a nostalgic lens on just some of the fashions, style and brands which appeared in this decade, via the pages of French publications Marie France (from 1965), and Elle (from 1968).

Elle N°1201. 1968.

Marie France 118. 1965.

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