Tag Archives: vintage advertising

Teenage Mutant Ninja Turtles

Welcome to TVTA’s vintage assortment of TMNT merchandise ads showing toys, video games and household goods!

TMNT logo

Named after Italian Renaissance painters Leonardo, Michaelangelo, Donatello, and Rapheal, the Teenage Mutant Ninja Turtles are four anthropomorphic friends trained in the art of Ninjutsu (not to be confused with the Teenage Figural Ninja Symbolists Dali, Duchamp, Miro and Ernst – who battled underworld criminals while painting strange landscapes).

The Ninja Turtles originated in a 1984 American comic. An animated TV series came in 1987 followed by further series and feature films. Playmates Toys are responsible for the original toy figures and later Bandai. The turtles also appeared in a number of video game titles as well as promotions for merchandise ranging from dental care to breakfast cereal.

US. Groo. 1989.

US. Groo. 1989.

Teenage Mutant Hero Turtles Nintendo. Denmark. 1991. Image supplied by Jaltesorensen.

Gameboy. Denmark. 1991. Image supplied by Jaltesorensen.

US. Groo. 1990.

Ninja or Hero? Censored in Europe

Due to strict censorship policies in some European countries, the name “Ninja” had to be replaced with “Hero” because of the violent associations of the word “ninja”. This meant that products sold in these countries had to be undergo packaging and advertising changes. By 2003 these censorship policies ceased and our four friends could once again become “ninjas”

Denmark. 1990. Image supplied by Jaltesorenson.

Denmark. 1992. Image supplied by Jaltesorenson.

Denmark. 1990. Image supplied by Jaltesorenson.

Denmark. 1991. Image supplied by Jaltesorenson.

France. Pif Gadget. 1991.

France. Pif Gadget. 1991.

France. Tortues BD. 1991.

France. Tortues BD. 1991.

US. Nth Man. 1989.

V is for Vigilance…

Yesterday, when I walked in the park, I met this lady. She wore shades of purple paisley, and appeared to me to be splendiferously dandy. And her accent was French and clipped with American, as she asked me if I recognised her. I said no – for she was the perfect stranger to my eyes. And then she laughed, and replied: Excellent! So my disguise is working after all (for certain, she’d had her doubts about this). Please tell me, who are you? I asked her. Shhh… she said. Now that would be telling wouldn’t it?

Masks and Costumes. Volume I

Suggested listening:

Pause transmision. Vigilance.


The Vintage Toy Advertiser

Buckaroo is a turn-taking game of balance that inolves hooking items onto the saddle of a mule before it can ‘buck’ the items off. The toy was released in the UK by Ideal in 1970 and went on to become a global hit. Buckaroo is still sold to date and remains a popular toy.

1973 Ideal catalogue page.

UK. Ideal catalogue page. 1972

Bourico . French version of the bucking mule game, Buckaroo .

France. Pif Gadget. 1981. France. Pif Gadget. 1981.

View original post

Office cat tales: this sucks


This morning, Wooof came up from TVTA’s archives with a strange batch of vintage adverts.
“What you got there, Wooof?” I asked.
“Found these stuffed down the back of that old printing press,” replied the cat.
“That’s no printing press,” I said, “that’s the original TVTA office time machine, which is officially on ice until we get those replacement parts I ordered from 1928.”
“Whatever,” said the cat. “What shall I do with these ads?”
Wooof handed me the ads.
“Good grief,” I said. “Some of these ads are completely weird. No wonder they were hidden behind the time machine!”
“I dare say the previous editor intended to send them to the middle ages or somewhere,” said the cat. “Want me to shred them?”
“No. Let’s scan them double-quick, post them up, and hope no one notices! We can say it was a glitch.”
“Or fake news,” said Wooof. “If you hide them among some of our usual ads, no one will ever notice.”
“Good plan, Wooof” said I.
Cue sounds of office scanner…
… sounds like …
… stur… stur… smag…
… stur…stur… smag…
… stur… stur… smag …



This post was brought to you by office cats, broken time machines and Non-toy ad non-Tuesday Tuesdays.


Four Frosties ads

By Kellogg’s – Life Magazine-page 133, Public Domain, https://commons.wikimedia.org/w/index.php?curid=17184950

Kellogg’s Frosties is a breakfast cereal introduced in the United States in 1952. Tony the Tiger has been the brand’s mascot since its introduction, and has the catchphrase:

“They’re Grrrrreat!”

Tony is always drawn wearing a red bandana around his neck, which is sometimes plain red, can sport the name ‘Tony’, or is chequered with circles – as seen in early renditions like the Life Magazine pic above. In the first advert below, Tony can be seen wearing a spotted bow tie – perhaps in honour of his “roaring reporter” role.

I’ve always liked Tony as a breakfast mascot, he seems a friendly sort of Tiger who would probably organise lots of tiger dinner parties, and not only play the part of perfect host but keep peace between the likes of Shere Khan, Tigger, Tigress, Richard Parker and any other famous tigers you can think of!

Enjoy the ads, they’re grrrreat!

UK. Planet of the Apes. 1976.

Denmark. Anders And & Co. 1981.

Denmark. Anders And & Co. 1987.

Denmark. Anders And & Co. 1986.