Tag Archives: vintage advertising

Latest vintage Star Wars ads

Representing merchandise as advertised in Italy, France, Germany, UK and the US.

Radio Control R2-D2. Italy.

Italy. 1979. Radio controlled R2-D2. In Italy this droid was called C1P8.

Star Wars toys. France.

France. Castors Juniors. 1979. Featuring models and action figures from both the small and large size lines. Plus… how often do you see a vinyl and cloth cape Jawa pictured together?

Star Wars Palitoy catalogue page from Hamleys. UK.

UK. Hamleys. 1983. Featuring vehicles for the 3.75 inch action figure line.

Star Wars model kits. Germany.

This 1979 Kenner Germany ad reads “Hello model fans”. It features Darth Vader’s TIE Fighter, the X-Wing Fighter, and our two favourite droids. The photo of the X-Wing vehicle appears to be the electronic toy meant for the 3.75 inch action figures and not the model kit version. It is not uncommon to see vintage Star Wars toy ads substituting certain products with others. My idea is that sometimes the foreign (to US) license holder had to make do with whatever images or products were sent over by parent company Kenner from the US. In other cases we may also catch sight of prototype versions, which were the only images available at the time prior to a toy’s actual release.

In the case of French license holder Miro-Meccano, which in 1981 ran a spectacular “saynettes” ad series, a mixture of toys were used to create perspective. Here we see a small scale die cast X-Wing in the background, with the bigger 3.75 inch action figure Landspeeder in the foreground.

Star Wars Denys Fisher model kits competition. UK.

Star Wars Weekly. 1978. This UK competition offered the chance to win one of 40 prizes for Denys Fisher licensed Star Wars models.

Return of the Jedi SnapFix models. Airfix. UK.

UK. Hamleys Christmas Book. 1983.

Boots stores model kit products. Airfix. UK.

UK. Eagle. 1983. I remember Star Wars toys being on sale in UK toys shops and newsagents but not in Boots – which is a high street chemist that still exists today. This ad from 1983 shows that Boots did indeed stock some toys, and gives mention to Star Wars.

School stationery prize competition, Helix. UK.

UK. Star Wars Weekly. 1978. The Star Wars Helix brand has always been popular in the UK collecting world, and items can command high prices. One of the most popular and perhaps rarest of Helix items is the Death Star Pencil Sharpener – which is mentioned here as a lowly “runners up prize”.  If only we knew back then how desirable those little pencil sharpeners would one day become!

Eagle comics Return of the Jedi sticker album offer. UK.

Eagle comics. UK. 1983.

Eagle comics Return of the Jedi free stickers. UK.

Eagle comics. UK. 1983.

Atari Return of the Jedi Death Star Battle. Parker Brothers. US.

US. Alpha Flight. 1983.

Intellivision and Atari cartridges by Parker Brothers. UK.

UK. Hamleys Christmas Book. 1983.

That’s all for now. Please check out our Star Wars section beneath the banner for the best international Star Wars vintage advertising this side of the galaxy! Thanks for looking!


Comic Book Mini Adverts

Introducing a selection of international mini adverts for comic books. These quarter-page and half-page ads were found between strips in the pages of popular 70s and 80s comics. Featuring publications for Human Fly, Buck Rogers, Star Trek, Zorro, Micronauts, Spider-Man, Superman, Tarzan,  Sesame Street, Planet of the Apes, Star Wars, Doctor Who, Space 1999, Humbot and 2000 AD.


France. 1980.

France. 1980.

France. 1980.

Denmark. 1980.

UK. 1978.

UK. 1984.

France. 1980.

France. 1980.

France. 1980.

France. 1980.

France. 1980.

UK. 1975.

UK. 1978.

UK.1984.

US. 1976.

France. 1979.

UK. 1980.

The ever-lovin’ Thing

Ol’ Blue-eyes is back, and he has Big Ben caps galore. Free with issue 1, 1984. Don’t be bashful!

UK. Star Wars Weekly. 1984.


In other vintage news…

It wasn’t just Ben offering goodies in the 70s and 80s for Marvel readers. Ever seen Hulk flying a kite? Want one? An Aer-O-Bat Stunt Kite that is?

UK. Star Wars Weekly. 1978.


The Polaroid… instant photographic proof… instant regret! How do I delete? Don’t worry, it’s old-school, you can just tear it in half… then quarters… and so on…

France. Pif Gadget 612. 1980.


Nutella, 1981. The ad roughly translates as “Hunting season for the butterflies is open!” This wasn’t an invitation to go blasting insects all over the beautiful French countryside with a shotgun – just a play on words that encouraged Nutella lovers to look out for special jar promotions of butterflies of the world images.

France. Pif Gadget 652. 1981.


A cool trio of toys from GIFTS 4 U, 1978. Mercedes Sonic Control Car, Starsky and Hutch car, Batman and Superman Bop Bags…

UK. Star Wars Weekly. 1978.


Get your Palitoy Action Man figures behind the controls of some of the best vehicles around!

UK. Star Wars Weekly. 1979.


Brush up on your World War II comic book German and English sayings with this Airfix ad featuring two iconic war planes.

UK. Star Wars Weekly. 1980.


Read Red Dagger and, er, brush up on your World War II comic book German and English sayings!

UK. Red Dagger N° 3. 1980.


Read Frantic.


Read Superman!

France. 1980.


Read Doctor Who Magazine and Weekly.

UK. Star Wars Weekly. 1984.

UK. Star Wars Weekly. 1979.

UK. Star Wars Weekly. 1980.


Read Filles Magazine!

France. Pif Gadget 869. 1985.


The Fastest Goal. Smiths Football Crazy Crunchy Snacks Fascinating Facts File No 93.

UK. Star Wars Weekly. 1980.


Thanks for looking!

Latest toy ads just in

From Denmark, Germany, Italy and the UK… Action Man, Action Team, Micronauts, Barbie, Pocketeers, Power Machines, Engineer Set, Fix-it Trucks and Boaterific.

Denmark. 1967.

Germany. 1977.

Germany. 1978.

Germany. 1978.

Denmark. 1987.

Germany. 1982.

Italy. 1986.

Denmark. Anders And & Co. 1981.

UK. Ideal catalogue. 1972.

UK. Ideal catalogue. 1972.

Non-toy ad Tuesday: Dali’s Chupa Chups

Did you know that the famous surrealist artist Salvador Dali was responsible for the design logo of Chupa Chups lollipops?

Dali created the logo in 1969 for the Spanish confectionery brand which is still used today.

Left: Woman at Chupa Chups store dispenser, circa 1960s. Image credit unknown. Right: Salvador Dali. 1939. Image credit Carl Van Vechten Photographs.


Danish ad, 1980.


French ad, 1980s


I want candy!


*** In other vintage news ***

… we look at movie ads for Dead Calm and Bill & Ted’s Excellent Adventure …

… we snack-out with Reese’s Pieces, Smarties and Sunkist …

… get sporty with Nike, Salomon and Iris …

… and finally, we welcome the Netherlands to TVTA with our first ever Dutch advert!

… and what a corker it is … let’s just say it’s a Nintendo classic!

As always, thanks for looking!

US. Swamp Thing. 1989.

US. The Phantom. 1989.

US. Rom. 1985.

France. Pif Gadget. 1977.

Germany. YPS. 1980.

UK. Running. 1986.

Germany. YPS. 1980.

Brazil. Almanaque Dos Namorados. 1985.


Welcome to TVTA the Netherlands! Donkey Kong. CBS Electronics. 1983.

Treat yourself

“I generally avoid temptation unless I can’t resist it.”
― Mae West

Why not treat yourself to…

a delicious ice cream

UK. 2000 AD and Tornado. 1980.


a refreshing Coke

France. Pif Gadget. 1982.


a whisky


a cigarette

France. Rigolo. 1983.


a journey back to 1979 to watch Mad Max (time machine required)

France. Métal Hurlant. 1981.


a good laugh

UK. Film Fun. 1957.


Chocolate

UK. Maltesers. Film Fun. 1957


more chocolate

France. Picsou. 1984.


a 90s style fun night in with the family playing Nintendo (time machine required)

Denmark. 1991


Treat yourself to…

some quality time in your garden or allotment


flesh-eating plants

US. 1976.


a Monkey-face Leia figurine

US. Kenner. 1995.


a new camera

France. Pif Gadget. 1978.


a new stereo hi-fi system and turntable

Denmark. 1967.


Treat yourself to…

a fab game of Don’t Dump the Daisy

UK. Ideal. 1972.


the Best of Pink Panther TV pocket book, France

France. Superman. 1980.


a mini spy camera!

US. 1976.


Treat yourself to…

Starburst 1980!

UK. Star Wars Weekly. 1980.


Treat yourself to…

an entry into the Star Wars Helix stationery prize competition 1978 (time machine required)

UK. Star Wars Weekly. 1978.


And finally… wow, just wow… treat yourself to…

a TVTA prototype Ladybug telephone time machine pat pending Mk II time buster! *

TVTA Time Machine Mk II

Go on…

treat yourself.

You know you want to!

🙂

* The TVTA time machine Mk II does not currently work. The last time it did was in June 1994 when TVTA successfully made a return trip to 12th century Venus. Feel free to jiggle around with a screwdriver and duct tape and you may get it working again!

Modern vs Vintage

I was wondering how to present these ten modern paperworks I recently scanned – and I thought let’s see if I can twin them up with vintage counterparts. A sort of new versus old. Shiny versus retro. It took me a while to go through my archives looking for suitable matchups – especially anything vintage I might have with Spider-woman on it! Ultimately it was a fun exercise involving adverts and comic covers. Here are the results…  (click pics to go bigger)


Spider-woman. 2008 vs 1980.


Hulk. 2008 vs 1977.


Superman. 2013 vs 1979


Wrestling. 2008 vs 1989


G.I. Joe. 2009 vs 1988


2000 AD. 2017 vs 1988


Doctor Who. 2013 vs 1979


Playmobil. 2014 vs 1978


Lego. 2014 vs 1978


Iron Man. 2014 vs 1978

Thanks for looking 🙂

48, 55, 73, 76, 81, 98.

Do you have a favourite number? Can you find the numbers in the adverts below? What is the significance of the numbers in the post title? Some numbers may be relevant to you, others not. TVTA is proud to present a selection of twentieth century numbers. In no particular order. Join us as we countdown in three, two, one…


31.


007.


13.


6,000,000.


4.


5.


2.


2.


2000.


2 + A (1) = 3.


1664.


666.


999.


101.

France. Pif Gadget N° 616. 1981.


6.

UK. Film Review. July 1979.


1.

UK. 2000 AD. 1983.


440.

US. Weird War Tales. 1981.


5.

UK. Doctor Who Magazine. 2013.


1 – 90 or 1- 75 and other variations.


54.


100.

Teenage Mutant Ninja Turtles

Welcome to TVTA’s vintage assortment of TMNT merchandise ads showing toys, video games and household goods!

TMNT logo

Named after Italian Renaissance painters Leonardo, Michaelangelo, Donatello, and Rapheal, the Teenage Mutant Ninja Turtles are four anthropomorphic friends trained in the art of Ninjutsu (not to be confused with the Teenage Figural Ninja Symbolists Dali, Duchamp, Miro and Ernst – who battled underworld criminals while painting strange landscapes).

The Ninja Turtles originated in a 1984 American comic. An animated TV series came in 1987 followed by further series and feature films. Playmates Toys are responsible for the original toy figures and later Bandai. The turtles also appeared in a number of video game titles as well as promotions for merchandise ranging from dental care to breakfast cereal.

US. Groo. 1989.


US. Groo. 1989.


Teenage Mutant Hero Turtles Nintendo. Denmark. 1991. Image supplied by Jaltesorensen.


Gameboy. Denmark. 1991. Image supplied by Jaltesorensen.


US. Groo. 1990.


Ninja or Hero? Censored in Europe

Due to strict censorship policies in some European countries, the name “Ninja” had to be replaced with “Hero” because of the violent associations of the word “ninja”. This meant that products sold in these countries had to be undergo packaging and advertising changes. By 2003 these censorship policies ceased and our four friends could once again become “ninjas”


Denmark. 1990. Image supplied by Jaltesorenson.


Denmark. 1992. Image supplied by Jaltesorenson.


Denmark. 1990. Image supplied by Jaltesorenson.


Denmark. 1991. Image supplied by Jaltesorenson.


France. Pif Gadget. 1991.

France. Pif Gadget. 1991.


France. Tortues BD. 1991.

France. Tortues BD. 1991.


US. Nth Man. 1989.

V is for Vigilance…

Yesterday, when I walked in the park, I met this lady. She wore shades of purple paisley, and appeared to me to be splendiferously dandy. And her accent was French and clipped with American, as she asked me if I recognised her. I said no – for she was the perfect stranger to my eyes. And then she laughed, and replied: Excellent! So my disguise is working after all (for certain, she’d had her doubts about this). Please tell me, who are you? I asked her. Shhh… she said. Now that would be telling wouldn’t it?

Masks and Costumes. Volume I

Suggested listening:



Pause transmision. Vigilance.

BUCKAROO

The Vintage Toy Advertiser

Buckaroo is a turn-taking game of balance that inolves hooking items onto the saddle of a mule before it can ‘buck’ the items off. The toy was released in the UK by Ideal in 1970 and went on to become a global hit. Buckaroo is still sold to date and remains a popular toy.

1973 Ideal catalogue page.

UK. Ideal catalogue page. 1972


Bourico . French version of the bucking mule game, Buckaroo .

France. Pif Gadget. 1981. France. Pif Gadget. 1981.


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Office cat tales: this sucks


NYHED!

This morning, Wooof came up from TVTA’s archives with a strange batch of vintage adverts.
“What you got there, Wooof?” I asked.
“Found these stuffed down the back of that old printing press,” replied the cat.
“That’s no printing press,” I said, “that’s the original TVTA office time machine, which is officially on ice until we get those replacement parts I ordered from 1928.”
“Whatever,” said the cat. “What shall I do with these ads?”
Wooof handed me the ads.
“Good grief,” I said. “Some of these ads are completely weird. No wonder they were hidden behind the time machine!”
“I dare say the previous editor intended to send them to the middle ages or somewhere,” said the cat. “Want me to shred them?”
“No. Let’s scan them double-quick, post them up, and hope no one notices! We can say it was a glitch.”
“Or fake news,” said Wooof. “If you hide them among some of our usual ads, no one will ever notice.”
“Good plan, Wooof” said I.
Cue sounds of office scanner…
… sounds like …
… stur… stur… smag…
… stur…stur… smag…
… stur… stur… smag …




NYHED!















NYHED!






This post was brought to you by office cats, broken time machines and Non-toy ad non-Tuesday Tuesdays.