Late 20th century Disney in print

The wonderful world of Disney as seen in TVTA’s print ad collection 1967 – 1999.

1982. Mickey Mouse 50. Miran Studio. Idea. Japan.

The Walt Disney Company was founded in the US in 1923 by Walt Disney and Roy O. Disney. Disney is famous for its film studios, theme parks, TV and cable networks, Mickey and Minnie, Donald and Daisy, and an impressive list of acclaimed animated and live action films.

The Disney brand has appeared across toy lines, books, games, food and drink promotions and numerous household goods worldwide. In 2012 the company purchased the Lucasfilm Star Wars franchise to add to its entities. TVTA is pleased to feature some of the wonderful advertising and packaging that has represented the Disney brand during the late 20th century.

Our featured images come from Brazil, Denmark, France, Japan, the Netherlands, the UK and the US. Click the pics to enlarge and enjoy 🙂

Toys, games, stickers

1984. Mickey magazine video game special. Brazil.


Tron. 1982. France.


Books and music

1987. Mickey. Brazil.

1981. Disney story cassettes. Denmark.

Mickey Mouse anniversary. 1979. Denmark.

Thanks for looking 🙂

14 thoughts on “Late 20th century Disney in print

  1. Fabulous post! So much work went into it. Interesting to see products from other countries. OMG, the View-Master… My aunt had a very old black one. She was 20 years older than my mom. I’d get to play with it when I visited, and she had the Snow White reel!

    Liked by 1 person

  2. Hi TVTA, your collection must have endless possibilities of things to show us….it seems to go on forever! And that’s a good thing. I remember the old Book and Tape collection I had a few (I also had a few Star Wars ones but those came out before the Disney buyout).
    And I sort of forgot TRON was a Disney production, but recently the members of a Lightsaber forum challenged me to create some TRON inspired hilts so you may get to see them soon when I have a chance to post them! Thanks again for the Disney Daydreamin’ !

    Liked by 1 person

    • Hi FT, thanks. Look forward to seeing any Tron sabers you make. Hoping to make a Tron post soon if I can nab a few more ads. Yes you’re right my collection does go on a bit. I have many ads and catalogues in storage and always keep an eye out for bargains online and in local collecting places.
      I have several of the Star Wars book and records you mentioned – interesting as the record label is Buena Vista which was a division of the Disney Music Group… meaning a rare example of Disney having a Star Wars license before their 2012 takeover.

      Liked by 1 person

      • Hi again, I keep forgetting about the tentacles that Disney had in the shape of other business interests. It’s like Google being owned by Alphabet, you never quite know where or who the top brass are. I’ll send you a few pics of my TRON hilts in an email!

        Liked by 1 person

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