The wonderful world of Disney as seen in TVTA’s print ad collection 1967 – 1999.
1982. Mickey Mouse 50. Miran Studio. Idea. Japan.
The Walt Disney Company was founded in the US in 1923 by Walt Disney and Roy O. Disney. Disney is famous for its film studios, theme parks, TV and cable networks, Mickey and Minnie, Donald and Daisy, and an impressive list of acclaimed animated and live action films.
The Disney brand has appeared across toy lines, books, games, food and drink promotions and numerous household goods worldwide. In 2012 the company purchased the Lucasfilm Star Wars franchise to add to its entities. TVTA is pleased to feature some of the wonderful advertising and packaging that has represented the Disney brand during the late 20th century.
Our featured images come from Brazil, Denmark, France, Japan, the Netherlands, the UK and the US. Click the pics to enlarge and enjoy 🙂
Toys, games, stickers
1984. Mickey magazine video game special. Brazil.
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- Panini Disney. The Fox and the Hound. France. 1982.
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- Panini Disney. 101 Dalmations. France. 1981.
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- 1981. Bambi sticker album. Denmark.
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- 1981. Bambi stickers. Denmark.
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- 1986. Disney Babies stickers. Denmark.
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- 1979. Mini cinema. France.
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- 1974. Disney’s Haunted Mansion by MPC. US.
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- Disney’s Haunted Mansion by MPC. US. 1974.
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- View-Master. Disney Fantasyland.
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- View-Master. Disney Fantasyland.
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- View-Master. Disney Fantasyland reels.
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- 1980. Snow White View-Master reels.
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- 1983. Nintendo game and watch. Denmark.
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- 1984. Orlitronic electronic game. France.
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- 1980. Squeeze ‘n Squeak. France.
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- 1979. Shaker Maker. France.
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- 1970s. Denmark.
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- 1972. Playmate’s Disney characters.
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- 1999. Toy Story key chains. Japan.
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- 1999. Toy Story. Japan.
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- 1999. Toy Story. Japan.
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- 1999. Toy Story. Japan.
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- Meccano mini projectors Walt Disney range. 1972. France.
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- 1971. Minema Projector. France.
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- 1971. Minicinex Projector. France.
Films
Tron. 1982. France.
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- 1985. Lady and the Tramp. Brazil.
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- 1980. Fantasia. UK.
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- 1977. The Rescuers. France.
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- 1983. Sleeping Beauty. Brazil.
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- 1970. Boatniks. Denmark.
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- 1984. Treasure Island. Brazil.
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- The Black Hole. 1979. France.
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- 1995. Toy Story. Japan.
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- 1972. The Sorceror’s Apprentice. France.
Promotions
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- 1988. Fanta. Denmark.
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- Disney Fanta badges. 1988. France.
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- 1988. Kinder Surprise. Denmark.
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- 1988. Kinder Surprise. Denmark.
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- 1978. Belin promotion. France.
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- 1987. Mickey Mouse Club. US.
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- 1976. Win a trip to Disneyland. France.
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- 1983. Mickey Mouse. Gervais ice cream.
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- 1975. Win a trip to Walt Disney World. US.
Books and music
1987. Mickey. Brazil.
1981. Disney story cassettes. Denmark.
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- Disney Jungle Book 1983 storybook disc
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- Walt Disney The Three Little PIgs. Storybook and record. 1968. France.
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- Disney The Fox and the Hound 1983 storybook disc
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- 1980s. Storybook and records. Denmark.
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- “Look… Listen… Read…” Disney storybook and records / tapes. 1983.
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- 1980s. Storybook and records. Denmark.
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- 1981. Winnie the Pooh. Denmark.
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- 1983. Snow White story book and record. France.
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- 1967. Record player. Denmark.
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- 1969. Stereo radio. Denmark.
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- 1983. Almanaque dos Namorados. Brazil.
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- 1985. Gone With the Wind. Brazil.
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- 1981. Anders Book club. Denmark.
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- 1979. Anders book club. Denmark.
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- 1979. Mickey comic book. France.
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- 1984. Disney superheroes. Brazil
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- Star Wars Castors Juniors. France. 1980.
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- 1984. Picsou Magazine. France.
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- 1976. Anders And & Co N°38. Denmark
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- 1983. Disney Special: The monsters. Brazil.
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- 1983. Pato Donald. Brazil.
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- 1984. Zé Carioca. Brazil.
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- 1986. Disney merchandise. Denmark.
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- 1983. Disney books. Denmark.
Mickey Mouse anniversary. 1979. Denmark.
Thanks for looking 🙂
The Vintage Toy Advertiser 
Great post. RE-posted on twitter @trefology
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Thank you Tref 🙂
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Fabulous post! So much work went into it. Interesting to see products from other countries. OMG, the View-Master… My aunt had a very old black one. She was 20 years older than my mom. I’d get to play with it when I visited, and she had the Snow White reel!
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Thanks Resa. That’s so cool you remember the Snow White reel! My memories of the View-Master are Planet of the Apes, Superman and Disney’s Robin Hood. I’ve managed to collect a few of them in later life and it’s a lot of fun staring into those stereo lenses again 🙂
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I haven’t seen a View-Master in a lot of years. I would like to! 😀
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TVTA, you are spoiling us (again)! Wonderful selection.
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Thanks Wibi 🙂
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Hi TVTA, your collection must have endless possibilities of things to show us….it seems to go on forever! And that’s a good thing. I remember the old Book and Tape collection I had a few (I also had a few Star Wars ones but those came out before the Disney buyout).
And I sort of forgot TRON was a Disney production, but recently the members of a Lightsaber forum challenged me to create some TRON inspired hilts so you may get to see them soon when I have a chance to post them! Thanks again for the Disney Daydreamin’ !
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Hi FT, thanks. Look forward to seeing any Tron sabers you make. Hoping to make a Tron post soon if I can nab a few more ads. Yes you’re right my collection does go on a bit. I have many ads and catalogues in storage and always keep an eye out for bargains online and in local collecting places.
I have several of the Star Wars book and records you mentioned – interesting as the record label is Buena Vista which was a division of the Disney Music Group… meaning a rare example of Disney having a Star Wars license before their 2012 takeover.
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Hi again, I keep forgetting about the tentacles that Disney had in the shape of other business interests. It’s like Google being owned by Alphabet, you never quite know where or who the top brass are. I’ll send you a few pics of my TRON hilts in an email!
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For sure. To remind us that even now there are endless possibilities.
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Well said, and so true.
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Your wonderful blog has made me dream about my childhood a lot lately, it’s lovely. 🙂
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Thanks Thinking Moon. It means a lot when others enjoy seeing these images and reliving their childhoods. They were magical times for us, so always good to have a little reminder I think 🙂
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