Tag Archives: Gaf View Master

MOTU 1983 View-Master Gift Set

The latest addition to TVTA’s toy room is this superb 1983 View-Master MOTU gift set.

I must have been about nine the first time I looked through a View-Master – Planet of the Apes and Disney images are what I remember seeing, all in wonderful 3-D colour. It was like staring through two keyholes that promised magical lands, heroes and creatures… a whole new dimension to the wide-open eyes of the nine-year old me. If kaleidoscopes were the Stickle Bricks of the optical toy world, then View-Master was the Lego 🙂

So, onto the MOTU gift set, and fabulous secret powers were revealed to TVTA when we attempted to photograph a few sample images of He-Man and his pals direct from the View-Master. No easy task. Here are our (2D) results …

Onto the box, which hasn’t fared too badly over the years, and some attractive artwork along with a very pleasing overall design …

Front

Reverse – note the cut-out window through which light could enter, enabling you to view the images of a reel before purchasing the gift set.

Sides

Ends

And finally, a French ad featuring the gift set …

France. Pif Gadget. 1984.

Thank you for inserting “up for viewer” with us 🙂 Please check out our main View-Master page which has tons of stereoscopic delights for your eyes!

VIEW-MASTER… worlds within two windows

France. Pif Gadget. 1984.

The View-Master stereoscopic viewer was originally produced by the Sawyer’s company. It was introduced at the 1939 New York World’s Fair as an alternative to the scenic postcard, with images set in cardboard reels that could be inserted into the viewer. In 1966 the GAF company (General Aniline & Film) took over responsibility and began producing reels aimed at the children’s market such as cartoons, TV shows and film. View-Master continues to be produced to date and is currently owned by Mattel. In 1999 it was inducted into the National Toy Hall of Fame. There is a nice little write-up about it here: View-Master Toy Hall of Fame

France. Pif Gadget. 1979.

France. Pif Gadget. 1982.

View-Master reels in their original packets.

GAF View-Master Dutch catalogue cover.

View-Master Dutch catalogue back cover.

View-Master Dutch catalogue. Disney reels.

View-Master Dutch catalogue Disney reels with View-Master models.

View-Master Dutch catalogue film and TV reels.

View Master-Dutch catalogue film and TV reels.

View-Master Dutch catalogue projector models.

1951 Sawyer’s View-Master and Gaf Mail Order booklet.

Early Heroes World advert featuring the GAF View-Master Good Guys Gift Pack. US. The Superhero Book of Goodies. 1977.


Post updated Jan 2018 with new pics.