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The Transformers. 1989. Denmark.

Based on the Japanese TAKARA and BANDAI characters, Transformers was introduced to the US public in 1984 by HASBRO. Employing the classic scenario of the good guys versus the bad guys (Autobots vs Decepticons in this case), the concept of ‘transforming’ vehicles, weapons and animals into articulated action-packed robots proved to be hugely popular and prompted many other toy companies into making products of a similar concept. TVTA is pleased to present a selection of international print adverts featuring Transformers toys and merchandise.

Speelboom Club Journal N°1. 1987. Netherlands.

De Speelboom N°3. 1987. Netherlands.

Alpha Flight. 1985. US.

Eagle and Tiger. 1985. UK.

Eagle. 1984. UK.

ROTJ. 1986. UK.

Speelboom Club Journal N°3. 1986. Netherlands.

Speelboom Club Journal N°1. 1987. Netherlands.

Transformers Beast Wars. More Fun From Kenner catalogue. 1997. US.

Transformers Beast Wars. Tomart’s Action Figure Digest N°143. 2006. US.

Scalextric Catalogue 49th Edition. 2008. UK.

Transformers: The Last Knight. Les Cinémas Gaument Pathé. 2017. France.

Thanks for looking 🙂

Based on the Japanese TAKARA and BANDAI characters, Transformers was introduced to the US public in 1984 by HASBRO. Employing the classic scenario of the good guys versus the bad guys (Autobots vs Decepticons in this case), the concept of ‘transforming’ vehicles, weapons and animals into articulated action-packed robots proved to be hugely popular and prompted many other toy companies into making products of a similar concept. TVTA is pleased to present a number of international print adverts featuring Transformers toys, comics and merchandise.